aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.

Block Chain Technology guide


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Blockchain Technology Made Easier For You

Source : aReputation

In the rapidly changing digital world, a new technology has emerged as a big player – Blockchain technology. A digital, decentralized technology, Blockchain is making its presence felt in different sectors, including digital marketing. At aReputation, we bring you a comprehensive analysis of this latest technique and some of its merits. Take a look:

What is Blockchain?

Blockchain technology keeps a tab on transactions taking place on peer-to-peer networks. The continuously growing list of records is stored securely in numerous interconnected, decentralized systems. The lack of a centralized point makes Blockchain less vulnerable to outside threats.

Within the digital marketing domain, Blockchain is aiming at increasing transparency between consumers and customers since the information is being stored digitally, and cannot be deleted or tampered with. This enables companies in assessing the exact amount of funds utilized and their area of effect.

Blockchain’s impact on transparency

Earlier, advertisers knew even minor details about the use of ads by publishers, which led to high expenses for publishing ads, and ad fraud in some cases. Blockchain has made the process more transparent. Now advertisers can learn who is seeing their ads and know if it is marketed to the right audience or not.

Blockchain’s impact on digital marketing and data privacy

Blockchain can impact digital marketing in a number of ways. One of the most imminent changes is in the sharing of consumer’s data.

Privacy remains one of the most pressing issues in online activities. Companies store databases containing profiles for every potential customer they come across, based on searches made, sites visited, products purchased, among various other things. Leakage of data through hacked databases has become quite common these days. However, Blockchain technology can help prevent data theft.

With Blockchain technology, all the personal data of consumers remain safe. When a person uses an app or visits a site, the company can no longer access the data, and all the sensitive information remains with the consumer.

Blockchain technology enables users to have control over the data, determining how much of it to share. This also means that companies would now have to rely upon consumers to provide them with their data, instead of automatically collecting it through online activities.

Clearly, Blockchain is a very useful technology that is revolutionizing various industries, and it can also have a great positive impact on the digital marketing industry.

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Review Power Arep


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Reviews: The Make or Break of Your Business

Imagine you have a business with the aspiration of being the best in the world. What is the one and only thing that can get you on top? Customers. When a buyer speaks, also popularly called ‘Reviews’, a potential customer listens.

Reviews are embedded in your daily routine. You think of experimenting with a new AC, television, mobile, earphones, shampoo or even something as small as soap on the suggestion of a known person. When the suggestion of one person can influence you to try something new, can you imagine what would happen if thousands spread their opinion to another thousand people about your product? The result is unreal.

In today’s technological world, Internet is the biggest platform for any business. Getting your product listed on premier online shopping websites is a milestone in itself, but the climb up is only steeper. According to analysts, four negative reviews out of 10 are enough for a buyer to reject the product. So, how to monitor the opinion of the masses and cater to the issues? The answer is simple: Online Reputation Management (ORM).

ORM has picked up substantial traction in the recent past with businesses going online. As the name suggests, it is the management of your brand’s online reputation. Customer, potential buyers, critics, everyone voices their opinion about your brand, but with ORM you can monitor it and improve on your shortcomings.

With positive reviews, the reliability of your product and the credibility of your company increases. On the other hand, the intensity of one negative review is sometimes enough to initiate a chain reaction, which may lead to the end of your business.

At aReputation, we understand the magnitude of your situation and provide you services that help you observe your customers and, if needed, repair your online reputation. Our tool, VIGILINT, helps you map your competition, market and calculate insights. Real-time monitoring, keywords tracking, and daily routine changes required for better visibility are revealed by VIGILINT.

The updates of such regular developments help you to think on your feet and optimize your business performance as per the trend of today. This generates traffic towards your product, and plays an instrumental role in spreading a positive word about your brand.

Other social campaigns like Marketing or Advertising turn out to be a game-changer when coupled with ORM. Reaching the right audience, for the right product, at the right time is how a business flourishes. Internet practices like cookies, most clicked products, most liked posts, etc., act as a catalyst in refining the online functioning of your business.

Source: aReputation

aReputation Content Marketing Strategies


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Content Marketing Strategies That Will Give Your Brand The Missing Spark

Source: aReputation
Content creation has been at the core of marketing. It is the first vision needed to come across people. if we talk about the pre-Internet era, content still had a say in everything. Today, with internet marketing taking over, content still is at the center of everything digital.

The spectrum of content in the digital age, however has gone farther than what it was before. With every content strategy that is made, there is a different motive that defines its purpose. Following are the major areas of content when it comes to successful digital marketing.

SEO
Search Engine Optimization, commonly referred to as SEO, is the method that holds the maximum power when it comes to online image. Be it a brand or a person, SEO can work wonders if done correctly. Regular updates, relevant content and a few other strategies can give results that will help in building a perception that helps garner growth. The page count also increases giving your website an actual weightage. Linking of blogs on different websites using keywords and interlinking on the same website are a few other techniques that SEO does for you. Make sure that the content is high quality and informative.

Content magnet
Make sure you show prospective clients looking for you on the Internet something that grabs their attention. Attracting people with an innovative copy, writing on relevant and trending topics, targeting a specific kind of audience are some of the tasks you need to keep a check on. The more clicks your websites, pages, blogs, etc., receive, the better will be the results and thus, an improved ROI.

Conversations
Keep asking questions to your followers, and see them take complete interest in the conversations initiated by you. People love it when they are asked for sharing their opinions. It makes them feel empowered. Acknowledging the customers’ presence and giving them the right to speak is the best thing to do.

Promotion
The key to content management is balancing all the aspects of it. Along with conversing, fun and games, it is crucial to keep in mind the actual purpose of writing the content. Letting people know about the products/services that you have and keeping them updated about what’s new is the only way to make it to the top. However, make sure that your page does not look like a promotion factory, or else you are sure to lose a lot of your clientele.

Thought leadership
Valuable content creation is a process that enlightens people. Thought leadership is one of the major aspects that drives multiple brands. Using it for your brand will give you brownie points because you will speak ardently about a few things that your brand stands for. This will build an image in the readers’ minds, giving them something to talk about. It will also showcase how your brand is different from others.

A blend of all these points in the content strategy, and you will see your brand outshine your competitors. For an individual, the online image will give you a great boost in terms of personality, making you worthy of all the appreciation your work will get. Make sure you understand the fine line between content marketing and going overboard. Master that, and see your brand sprout to success.


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How ORM Consultants in India explain Perception Management

The internet has been impacting the world to a great extent. People prefer to turn towards the Internet even for taking the minor decisions. This mainly includes buying decisions, for which the potential consumers search about a brand online. This is why maintaining positive online presence becomes important for businesses.

To manage the online perception every brand needs support from ORM consultants. These consultants understand the needs of an individual business and provide accurate solutions. They assist in deciding a brand’s appearance to the online users, which ultimately improves the performance of a business.

However, certain people carry different misconceptions about Online Reputation Management (ORM). They often relate it to public relations and social media monitoring. Besides, there are some who have no idea about the concept of ORM.

ORM consultants in India explain online perception management as a service that controls the Google search results of a brand. It is about creating valuable content and supervising every aspect of a business in the online world.

aReputation, a leading ORM consultant in Delhi, has been assisting several businesses in creating a favorable perception. The firm believes that product quality cannot solely help in the success of a business. Presentation of the brand and the skills to manage it, are also major contributors in the growth.

The internet has been impacting the world to a great extent. People prefer to turn towards the Internet even for taking the minor decisions. This mainly includes buying decisions, for which the potential consumers search about a brand online. This is why maintaining positive online presence becomes important for businesses.

To manage the online perception every brand needs support from ORM consultants. These consultants understand the needs of an individual business and provide accurate solutions. They assist in deciding a brand’s appearance to the online users, which ultimately improves the performance of a business.

However, certain people carry different misconceptions about Online Reputation Management (ORM). They often relate it to public relations and social media monitoring. Besides, there are some who have no idea about the concept of ORM.

ORM consultants in India explain online perception management as a service that controls the Google search results of a brand. It is about creating valuable content and supervising every aspect of a business in the online world.

aReputation, a leading ORM consultant in Delhi, has been assisting several businesses in creating a favorable perception. The firm believes that product quality cannot solely help in the success of a business. Presentation of the brand and the skills to manage it, are also major contributors in the growth.


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Difference between ORM and SEO explained

Online Reputation Management (ORM) and Search Engine Optimization (SEO) are two distinct services that are often grouped together. Both the services carry entirely different purposes, which makes it necessary to understand them both separately. Businesses need to have a proper understanding of both services in order to make wise decisions while determining their needs.

Both SEO and ORM are subsets of online marketing. SEO is often integral to ORM, and is concerned with better ranking of a website for product or service-related searches. Whereas, ORM is concerned with the ranking of many websites for a brand’s name and is not a part of SEO.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) increases the visibility of a website on the first page in Google search results. It refers to increasing the rank of a website and placing it in the top search results. It was in the late 90s, when Google’s first page became an optimal place for a site to appear.

SEO is related to the ranking of merely a single website, and is most often for commercial purposes. However, it involves a lot of different factors that influence the process of getting a website to move up in search results. Besides, the algorithm of Google changes between 500-600 times a year.

The major changes are interspersed over the years. With all the existing complications, SEO experts should be able to figure out key aspects of the Google algorithms. The website should be created according to these algorithms to make it rank. They can also try to include certain keywords or keyword phrases to make it rank.

Online Reputation Management (ORM)

Online Reputation Management (ORM) works on how a brand looks online. It is about maintaining a positive perception of a brand, person, or a company. It refers to improving the search profiles, ratings, rankings, social media, and websites.

Most ORM campaigns involve SEO as a key part. However, ORM is a much broader concept, and involves several other disciplines along with SEO. The other disciplines include web analytics, web development, content development, and online public relations.

While SEO attempts to bring a single page on top, ORM carries a different goal. It is a lengthy process, which intends to bring selective contents in the search results by pushing down the negatives.

aReputation, a leading ORM firm in India, highlighted different ways through which positive perception of a brand is maintained in ORM. These include: analyzing the keywords of a particular brand, keeping an account of its negatives, and creating positive links and optimizing the negatives.

SEO in Online Reputation Management

Along with other strategies in online perception management of a brand, an ORM firm should make good use of SEO.

ORM relies entirely on the positive content creation. It involves creation of a mass of quality content, relevant to a particular entity. Using the strategies under SEO, this positive content is pushed up to the top search results of Google.

Besides, ORM experts also engage in campaigns that aim to highlight all the positives of a company or the brand. Again, this is done by the way of SEO. The need arises when a certain company is witnessing PR problems. ORM assists these companies in reinvigorating their online image.

Experts from aReputation brought the fact to light that several ORM firms don’t do SEO. The reason is that SEO is an expensive service. However, ORM without SEO is problematic because SEO fortifies the search results, and improves the performance. Moreover, ORM without SEO is not that relevant. Experts suggest that if an ORM agency doesn’t includes this service, a company should not consider it.

Source: https://www.areputation.co.uk/difference-orm-seo-explained/


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The power of online reputation management (ORM) | A Case Study

What is the first thing that comes up when you search your brand’s name online? Are you aware of what your customers are saying about you? Maintaining your online business reputation is a crucial task. With numerous open platforms available to people, it is essential what your brand speaks online.

An oil stain on the reputation online, can hamper your business in ways unanticipated. Here is a case study of how United Airlines’ reputation was at stake because of one song.

United Breaks Guitars

A song that highlights the incredible power of social media, United Breaks Guitars is a customer complaint that had all the qualities to go viral. Produced by Canadian musician Dave Carroll. He took this step when his efforts to recover the value of his guitar, broken in transit, went in vain for over a year. Posted on July 6, 2009, the video was shared by Carroll’s friends, posted by various people on their sites and shared by bloggers. From there, it was an easy path to mainstream media. The video had 4.6 million hits by the end of July, with external references increasing the audience by many more.

The viral video showcased a very important and useful insight. People spend more time on social media compared to television. A music video produced for as low as $150 is capable of getting the attention an airline and its customers.

With their presence on Twitter, United picked up the video the next day it was posted and responded with, “This has struck a chord w/us and we’ve contacted him directly to make it right,” on July 7. The airline offered $1,200 to replace the guitar and $1,200 in flight vouchers. When Dave Carroll asked the airline to give the money to another, similarly affected passenger, they decided to donate $3,000 to a music school. United used Twitter as a communication channel throughout the commotion and responded with “Absolutely right, and 4 that (among other things), we are v.sorry and are making it right. Plan 2 use video in training,” to critical tweets.

United’s response was received in different ways. People were divided into classes saying it was very good or could have been better. Students however, had a mixed opinion about United making a positive statement on customer service, or keeping a low profile on the incident to let the attention subside.

Incidents like these, have the power to make or break a business. Online reputation management (ORM), is an important aspect, and an organization needs to be proactive about their online stance.

The world is a transparent and saying exactly who you are builds a positive repute. However, projecting a speculative version of truth will not help. Keeping a check on what people are saying about you, should be the first task in your checklist.

Source: https://www.areputation.co.uk/power-online-reputation-management-orm-case-study/

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aReputation Analyses the Influence of Big Data Analytics on Social Media

With a lot of businesses going online, the impact of social media is tremendous at the end of the day. Managing the perception management for various brands, aReputation makes sure that it is used to the fullest when it comes to both branding and management.

A commonly used term in this context is big data, and it often confuses the readers. However, it is easy to understand the concept of big data. As the name says, Big Data simply refers to the massive amount of data that is available online. The sheer presence of this data in the form of text, images, videos and more can help an individual or a company go from being amongst the ones to being the one. Using the right strategies with proper guidance can help a company reach out to the right audiences across the globe.

The influence of big data on Social Media Analytics

The most important concept to understand in the present scenario is the powerful tool that social media can be. The influence it has on the end users in both b2b and b2c business models is huge. One of the most significant sources of Big Data, Social Media Analytics can be used to target specific users whose interests align with the business model of any particular service industry. The fact of the matter however, is that effective usage of social media helps a brand tread on the right path. With Facebook, Twitter, Instagram and many other platforms being used by a large user base, the information gathered has the ability to help companies change their strategies for a better outcome.

Following are the social media strategies that help a brand cater to the right audience:

  1. Personalized marketing campaigns
    From being fairly general and appealing to varied groups of people, social media campaigns have now become extremely user specific. With all the data being gathered from social media, the campaigns are now extremely personalized. Various giants like Amazon, Flipkart, etc., hit up customers with very specific interests. If a user is always searching for clothes or looking at pictures of apparel, their social media feed will be hit up by similar ads. For instance, your Facebook feed would say, “Hey Jack, would you like to try this new shirt?”
  2. Purchase predictions of customers
    Website visits, click rates, downloads, etc., were the initial tools used to predict the future behavior of the users. This was an effective strategy in the past, but with increasing user base, accuracy in the data is not up to the mark. Say experts at aReputation, with big data, the marketers can easily judge a user’s future buying patterns, trends and wants. Big Data aids the marketing team in understanding what, when and how a user wants. Thus, increasing the chances of a product being sold.
  3. Creation of user-centric products
    Social media is the best platform to understand a user’s direct perspective. All the data extracted from the Internet is put to use when it comes to creating new and improved products. Brands use it to figure out what is it that customers are complaining about. Also, it helps find out what people are looking forward to. The surveys asking about your likes and dislikes on Youtube are one of the formats that are used to gather information. This helps companies change their patterns and make adjustments to their products accordingly.
  4. The demographics strategy
    Age, gender, location, marital status and a lot more are now being used to optimize the client list of every organization. The products being sold show up on your Facebook and Instagram feed according to many such factors. Social Media Analytics even helps differentiate a fiction reader from a person who likes to read poetry. With such an impact, it provides an opportunity to find what a specific niche of audiences wants.

Along with the right guidance from experts at aReputation and Big Data, you can reach out to larger numbers of specific audience that wants your products/services.