Branding is necessary, but that isn’t enough. Investing in a reputed Online Reputation Management (ORM) policy is imperative to make a powerful impact on the Internet.
Branding brings product recall easily. But to make the presence of the brand prevalent on a vast space like the Internet, building a sustainable and positive reputation is a must. Besides the revenue, ORM brings stable benefits too.
A Columbia University research says more brands are earmarking 2% to 4% of their total budgets with an aim to managing online reputation on and off the social media. Any brand worth its salt has 40-70% contribution to its total revenue from its loyal customer base. And to retain this huge chunk of profit, reminding them about the positivity of the brand can be achieved through ORM.
So what should you expect while investing in ORM?
The answer is multiple benefits:
- Create positive online presence
- Maximize search result pages
- Honest market feedback or reviews
1. Create positive online presence
Any publicity is good publicity? Not really, when we talk about negative online reviews. The success of a brand can be mapped by the kind of things that get written about it. A solid ORM policy will ensure that the audience sees a positive image about your business, be it the trending news, or the social media posts.
2. Maximize search result pages
By investing in a reliable ORM firm, you ensure that the top Google searches wield positive results about your business. In the hands of experienced ORM professionals, your investment will mean favorable content will populate the Google pages.
3. Honest market feedback or reviews
So how do you know if your product is actually reaching the target customer or not? By gauging the feedback they provide online. For any business to flourish, it’s important to know what the customer has to say. The online review does exactly that: give an honest feedback, without letting anyone dilute the essence.
Investing in ORM will spread a positive view of your brand, besides creating a positive impact on the minds of potential customers.