aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Stop Relying too much on Digital PR Strategy

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Businesses require a balance of both offline and online presence to make their mark in the markets. When the world started turning to digital technology, businesses too switched from traditional PR to digital PR. However, maintaining a balance between the two techniques is the fundamental way to success.PR or Public Relations is all about the kind of market image you build for your brand.  Exhibiting a true and positive image is important for the progress of your business in the long run.

 

Social media is the perfect space for building public relations. It is also a space that demands meaningful user engagement. However, the interaction means more than just publishing a few Tweets and Facebook posts on social media platforms. The engagement, if done strategically, helps build brand awareness amongst mass audiences leading to a continuous flow of traffic on your website, resulting in increased revenues.

Some tips to increase the impact of your digital PR techniques and to balance them with traditional PR techniques.
1. Track Your Target Audience On Social Network: Social media is not going to do everything on its own; you need to provide your input. Use the platform as a tool to research target audience and monitor their activities and interests. By understanding the pattern of their interests and recent activities, you can easily plan effective targeting strategies.
2. Develop Influential Business Relationships: All skilled influencers are today active on social media. They are expanding their reachability with the medium of web and it connects your brand to their mass audience.
3. Use Your Content as an Outreach Tool: Nothing makes a better impact than a well-written content. If a video goes viral, it is not because who published it but what was published in it; the content. Use the word power wisely to attain the mixed benefits from the traditional and digital PR.
According to a recently conducted IBM survey, more than 70% of online users expressed not being ‘impressed’ by experiencing virtual reality. Striking the right balance between Digital and Traditional PR is the key to achieve desired results and online presence successfully as planned.

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Facebook Stories: Another Snapchat-like Upgrade Parading the Social Media Block

A lot of us woke up to a new Facebook this morning. The popular social networking platform rolled out a new feature that may not be so ‘new’ to us after all. ‘Facebook Stories’ is the latest Snapchat-like adaptation rolled out by the social network on its official application. Even if you’ve never been a Snapchat user, there are high chances that you are still familiar with the feature. A lot of other services owned by Facebook have this feature like Instagram, Whatsapp, and FB Messenger.

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Facebook Stories might probably have a slightly different look as compared to other applications flaunting the same feature. If you haven’t yet seen this option right above your status bar then that’s because not everyone has it yet, but very soon they will.

A major difference between the stories featured by Facebook and other apps is that, the latter lets you add filters/emoji’s after you have taken a picture or a video. Meanwhile, Facebook Stories lets you add the animated filters before you record videos or click pictures. Comparatively, a larger variety of filters and skins are provided in the Facebook update that you may not get in Snapchat. On the contrary, you cannot add emoji or stickers on your story afterwards, but only add text or scribble on them. Here is a glance at some of the features in Facebook Stories:

  • Videos can be of 20 seconds’ duration
  • Save stories to your camera’s roll
  • ‘Direct’ stories can be replayed
  • Choose your audience with privacy options
  • See who has seen your stories

Officially, the Stories feature by Facebook was made available from the March 28, but not to everyone at the same time. In order to perform a cross check, log off your application and probably when you log back in, the application may have updated to the upgrade. Still not seeing the update on your feed may just be a sign that you have to wait a little more than others until the feature is updated on your device.


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Beware of Google’s New Spamming Penalties

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The Penguin update last year has boosted the use of backlinking that is used to increase Google rankings of a page. It’s been a huge change, as prior to the update of Penguin version 4.0, Google had outlawed backlinks to a certain degree. Website owners would be worried of a penalty that a backlink spam would bring them.

Google is now bringing down the value of spammy links rather than punishing sites who overuse them. This prompted webmasters to build huge backlinking profiles. It’s not considered a healthy practice. If Google learns that website owners are manipulating the algorithm by investing in links, the websites will be penalized heavily. Years back, webmasters used to think this was easy. But the truth is that Google has created an anti-spam team that hunts for SEO pirates.

According to the SEO experts in aReputation, you don’t need to waste your time with spammy manoeuvres. You can hit the first page in SERPs without fouling in Google’s game. All you need to do is create high quality, shareable, and trendy content.  Google is getting smarter and you have to up your game. It’s updating the software and algorithm to support the most pertinent and informative content to help the searchers. It’s the right thing to do. Google wants the users to be happy with meaningful results and not keyword spammed and backlink infested garbage. In fact, Google is experimenting with artificial intelligence in its search algorithm. Who knows? It might already be here!


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Online Reviews Continue to Dominate Brand Reputations: Control or Be Controlled

delete-negative-yelp-reviewsInternet has increased the visibility and transparency of businesses. Online reviews are a pivotal part of this network and are massively attracting great attention both, from the consumers and businesses. With great power comes great responsibility. Similarly, as Internet gives widespread reach to brands, it also requires attentive maintenance of the information available on it at the same time. Reviews today play an important role in making and breaking brands on the online platforms. They need to be revised regularly to help you avoid being controlled by them.

The number of review platforms has also increased with people’s increasing interest in reviews. They help in either choosing the right brand as a consumer or to make business association. Reviews are here to stay and act as social proof to reflect the position of a brand in the industry. Reviews are user feedbacks where they talk about their experience with a product or a brand.

As a matter of fact, people who search for a brand online are sure to come across its reviews. To ensure that these visitors convert into customers, and users of your products; online reputation management measures need to be implemented. Negative reviews put off potential customers. Anyone who comes across negative reviews will avoid considering the brand name.

Negative feedbacks tend to have a ripple effect. They fend off people from coming to your brand, buying your product, or recommending it to anyone. Not everyone is knows ORM techniques which makes them unaware of what to do with these reviews to manage them.

  1. Reviews Don’t Require Approval: Social media profiles and reviews don’t require approval. Business profiles can be created by anyone on your behalf using the check-ins made. Track any such profile hosting reviews on your behalf and take necessary action. Don’t let a random profile manhandle your brand’s reputation.
  2. Positive Reviews Boost Credibility: Nobody visits websites having barely one or two star rating. Positive reviews and star rating between 4 to 5 stars increase the click-through rate. These factors increase the foot traffic and business credibility.
  3. Reviews are Crucial to Reputation: Studies confirm that:
    1. 84% people consider online reviews as reliable as personal recommendations
    2.  74% users state positive reviews are a reason for them to trust a local business

The statistics verify that reviews are powerful and have an increasing role in the organization’s reputation.

The pace at which social media is growing and the time that is required for managing it, makes online reputation vulnerable to damage. A brand’s reputation is earned with hard work and you cannot afford to lose it at any cost. Reviews are important for your business and reflect its success rate. By giving it required amount of attention you can help push it in the right direction. The results will then show how important it is to maintain user feedbacks every day.


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Reputation.social: A Network to Learn Negative Reputation Fighting Skills

digital-reputationReputation.social is an online network that helps you share and collect views on fighting negative reputation on the Internet. Online Reputation Management is the art of attaining a perfect balance between good online market reputations and fixing whatever is damaging your credibility. It would be wrong to say that ORM is only meant for businesses that are facing a downtime in terms of reputation. It takes many good deeds to build a reputation and just one bad deed to break it down.  Taking constant stock of negative feedbacks and reviews posted online against a brand is also an important step in maintaining a clean online reputation. The size of your business or its present market value doesn’t determine whether it needs ORM or not, because these conditions are variable.

Just about every other transaction that we make today happens online, which makes reputation management an important aspect for maintaining the stance of a business on the Internet. There are high chances that a client or a customer will browse information online to gauge a brand’s reputation before associating. Reputation.social is an online network where you can look for answers related to ORM and how it functions. The moment you become a member, you can join any discussion on the reputation.social forum to ask a query or answer one.

Joining the network of social marketers allows you to connect with like-minded ORM professionals or individuals with similar skill sets. What makes the network a better place is the fact that the forum hosts discussions on sensitive topics like online reputation monitor and repair. You can either learn the skill to neutralize negative contents or gain expertise in boosting positive information to tactfully counter it and scale your business.

Fighting back one or two negative links sounds feasible with the help of professionals sharing ORM tips online on such forums. Nevertheless, there are times when a brand encounters an unavoidable ratio of controversial content that causes your brand to suffer in a massive way. In such cases, a brand needs to approach an organization expert in the field of online reputation management like aReputation.

Reputation management is a sensitive matter and must be handled with care. Therefore, it is better to take professional help, than landing up in a mess.


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What Do You Do When Fake Feedbacks Go Viral Instead of Genuine Ones? Seek an ORM Doctor!

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We, as humans, tend to remember the bad over good. Consequences of a negative situation come at a greater cost as compared to the positive one, resulting in a person’s inclination towards the former. Similarly, even 1% of negative comment or feedback can deteriorate the online reputation of a well-established brand. ORM companies around the world continually service various businesses affected by negative feedbacks, facing not only loss of reputation but also decline in turnover.

Studies carried out by PR agencies reveal that a person is 85% likely to make purchases when it is supported by online recommendations in the form of positive feedbacks. Competitors take advantage of the fact and post fake reviews instead, talking negatively about a brand to cause a drop in its ratio of potential clients.

Online Reputation Management is a clever step towards monitoring such activities in time and preventing the associated consequences. Whether it is a restaurant or a multinational corporation; if people continually talk negatively about it, the brand will experience a decline in business no matter how good a service provider it is. This in turn will affect the business on many levels, majorly including; monetary losses, drop in reputation, and future prospects.

ORM team at aReputation ensures that no such losses take place. It familiarizes you with your brand’s true potential and shields it from the catastrophic aftermath of negative feedbacks and fake reviews. The team fights fraud against your business by tackling with negative information associated to it, available online, in the form of comments, feedbacks, or reviews. It’s time you wipe your reputation clean from all the false accusations made against it.

Online Reputation Management is crucial for the sustenance and growth of your business. A small scale PR agency won’t do as much as a professional ORM firm like aReputation would. Choose wisely before handing over the global reputation of your business and its management to just anyone.


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How Does ORM Rescue Travel and Tourism Industry From a Damaged Reputation?

People have gone digital and so have most of the businesses, to keep up with the growing pace. Travel and tourism is greatly benefited by digitization, as people can now book and cancel tickets at the click of a button, instead of standing in long queues. Digitization has made things convenient for users, but difficult for the marketers as they lose control over their own online reputation. Tourism is a business that is growing every day. Consequently, more companies offering similar services came into being, making it difficult to choose the right one. Referring user feedbacks has become an important step in evaluating a brand and its services. aReputation offers a affordable online reputation management service packaged with all the essential techniques bundled together.ormControlling what people speak of your business is beyond your control but managing it at your end is absolutely possible. Hospitality is all about serving people with their best and tourism falls into the same obligation. However, without a good reputation to backup, it is nearly impossible for any business to continue in the industry for a long run. That is where online reputation management services come to rescue with their professional and result-oriented techniques.

Over 62% people tend to choose a service provider based on the reviews posted about them online. A majority of people are likely not to book a hotel or select a package, if they don’t find good reviews supporting it. Reviews are impacting businesses in a huge way; bad reviews push people away and good reviews attract them.

A stiff competition in the travel and tourism industry is a result of everybody providing almost the same set of services. The difference, however, comes in the way these services are actually delivered. Ignoring online reputation and expecting the business to scale is not a way for travel businesses to survive in the industry. Organizations that can afford, should invest, on professional online reputation management services to preserve their status.

aReputation management and repair services function as the backbone to your business’s lost reputation. Most businesses simply consider monitoring and repair, as the ultimate solution to achieving a successful online reputation. On the other hand, aRepair services offer monitoring, management and repair as a foolproof approach.