Every entrepreneur all over the world sleeps with a fear of waking up to an online world that sees him in negative light due to any ‘xyz’ reason, particularly defamatory remarks appearing online, when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. What worsens the situation is when the negative reviews are often on websites that rank high in search engines, so anyone searching anything about the company brings the negative up. The company’s online reputation is jeopardized, no matter the information doing rounds is correct or not. Sometimes people don’t consider the potential losses in sales, press coverage, hiring ability, and more until long after the damage is done. It takes years for one to establish as a brand and the fear of losing all of it to a false rumor is unbearable.
Having someone maintain and manage your online reputation is something one needs to seriously think about. Just because your online reputation is good today, doesn’t mean it’ll be that way tomorrow. Search engine results can change at any time based on recent news, social media, algorithm changes or a number of other factors. Creating and keeping a positive online reputation is a continuous, ongoing process that all brands need to be involved in.
aReputation is one such company, that offers online reputation management services. They have been in the industry for over a decade and have been practicing and providing a solution to this problem for individuals and business giants. aReputation helps you eradicate and outrank the negative reviews that have been posing as hindrance to the progress of your business entity or been affecting your personal image online. David Miller, spokesperson aReputation unfolds the basics of what online reputation management is, for you in here forth.
1. Own your search engine results page
Never be satisfied with only a spattering links at the top of a search engine results page for your brand. Bring your search engine result page to full use by working to control as much of it as you can from top to bottom. Do not let anyone take control or even let you divert from your path.
2. Be Social
Assert your brand’s social media profiles and employ them. Not all social media might be relevant for your specific industry type, or might not benefit you like some will, but you still must maintain your brand name on all the major social networks and keep posted them regularly. This thwarts others from seizing your brand name, provides you with a better online presence, and facilitates you have power over more spots. The major social profiles that do well in Google results include: Twitter, LinkedIn, Facebook, Google+, YouTube, SlideShare and Pinterest. Make sure to link all of your social profiles together.
3. Use Blogs
To be there all over and get your brand the right amount of standing Blogging is the best solution at hand. Get yourself a domain that includes your brand name; develop your blog with professional and positive information about the company, products, industry trends, support issues and other topics. To help your online reputation and your lead generation, in addition to showing up on your own first result pages and publishing positive information about your brand; blogging also attracts more traffic than static websites.
4. Involve consumers
There is no boundation whatsoever on opportunities to get noticed on the web. Encourage customers to get involved and show how they’re using your product through YouTube videos, tweets, facebook tags, etc. user engagement not only helps you testify your brand, but also makes the claims authenticated.
5. Use Digital PR
Come up with unique ways to portray the usage of your products and services, rather than only relying on ‘company news’. Publicize partners you’re working with, sponsor events that may get press, participate in relevant discussions, etc.