The most unique and distinguishing feature of this century has been the unprecedented growth of the Internet. The several offshoots of this bewildering transformation has been equally spectacular; not only has the Internet revolution mitigated time and space in ways never imagined, but it has also generated opportunities and exposed vast terrains yet untapped. It has shrunk the space between individuals, organizations, governments and reduced it to a tiny screen in a person’s palm. Most importantly it offers the potential to slingshot and catalyze ones online presence exponentially and propel one into the major league if one plays their cards right.
Along with social media, one of the most important developments of the 21st century and search engine giants providing information from the mundane to the mighty, the world and its people has had to undergo a transformation themselves to keep pace with the dizzying changes taking place all around us.
At a time when appearances and reputations hold the key to success, a good job- there have been multiple instances of people landing a job because of their Twitter or Face book accounts, it is crucial to utilize and exploit these resources at one’s disposal for one’s own benefit.
Digital PR utilizes the resources of social media, content marketing and search to directly reach its target audience, without going through any intermediary separating screen. Social media has a knack of stirring up dialogue among the target audience as well, hence creating an opportunity to garner feedback instantaneously that could prove to be indispensable to an organization.
The Internet has made possible the dissemination of information at a dizzying pace. News and information can now be shared exponentially. Digital PR makes use of social media, blogs, and reviews and various other data generating and disseminating avenues to connect to a larger, ever growing audience.
By simply restructuring an otherwise dry press release which is hardly likely to stem any sort of curiosity or clicks, Digital PR can convert the content into an interesting, possibly visually appealing fest that is easily and more eagerly palatable and most importantly increasing the online visibility prospects of the piece.
Another important dimension of any good digital PR team would be its prowess at search engine optimization, which can be explained in a nutshell as inserting certain keywords that are trending or that are being widely searched for on the internet, so as to grab more eyeballs, instead of depending on chance, for your content to be discovered, this acts more like a loaded dice that gets the much needed traffic.
For one to achieve the desired results, all these functions must enmesh flawlessly and strategies of the team must keep evolving according to the online environment so as to keep ones head way above the sea of mundane that the internet can turn into for some.