Odds are someone is searching the web for you right now, or at least has looked you up fairly recently. Do you know what they learned? Better yet, do you control the pages and profiles they visited? If not, it’s time to take your online reputation into your own hands instead of leaving it to Google. Here’s how.
Why First Impressions Matter on the Internet?
It’s no secret that friends, nosy family members, and potential employers will all take to Google, Facebook, Twitter, and LinkedIn to look for more information about you when they want it. In the case of family and friends, they already know you. When it comes to potential employers or people interested in working with you, it’s important to make sure that the things they find about you are representative of who you are (or who you want them to think you are.) Photo by Quinn Dombrowski.
You don’t have to be a job-seeker to understand the importance of your online reputation, though. You can be a freelancer or entrepreneur who wants to control their image, or just someone who doesn’t your name dragged through the mud. It may seem like the wall of Google search results when you search your name is impossible to control, but there are some clever things you can do. In this post, we’ll tackle some of them, and by the end you’ll have a better picture of what people find when they search for you. With work, you’ll even have better control over what they find.
Step One: Find Out Where You Stand (and Erase Embarrassments)
Before we get started, it’s a good idea to see what others see when they search for you. Then we can tweak what we find so it’s representative of the “you” that you want the public to see, not just what Google collects.
Search For Yourself on Google and Facebook
We’ll start with Google. You’ve probably done a vanity Google search before, but if not, now’s the time. Just log out of your Google accounts or use a browser where you’re not logged in (Google personalizes results based on your account activity) and search for your name. Don’t bother going more than a few pages deep, and make note of what you see. Remember, making a good first impression requires actually making an impression. While turning up nothing means no one will find anything bad, it also means they won’t learn anything good about you, and that can be pretty bad too.