Our contemporary socially advanced and well-connected world, particularly online, puts forth a compelling challenge for one and all to build, enhance and manage their online reputation.
It’s extremely critical for a company or an individual to be well aware of their online repute, which is accessible worldwide and can result in strong opinion formation about them. Abraham Lincoln has aptly said, “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Your reputation is not about what you really are or what you think of yourself as but it is build from people’s perception of you or your brand.
Climbing up the pyramid of Online Reputation Management (ORM) and coming to see it in a more specific rather than a broader light, there is a lot more to it than merely the removal of negative content/ searches from the web. Certainly, the more prevalent service of a typical ORM firm is to revive the lost reputation of its clients but building on your brand distinctly much before any disaster takes place is the preferred way to go about it.
Your online reputation comes majorly from what gets posted and explored on popular search engines like Google, Bing or Yahoo, MSN, which can be sourced out from various portals like blog sites, social network sites or the various public forums. A negatively influenced post, blog, comment or article may even be a fake one coming from a competitor or any ill-intended individual, which could easily tarnish your long-earned prestige. Hence, it becomes a mandate first to establish, then protect and further enhance your position in the digital cosmos.
Whether you have adverse or irrelevant or negligible search results in your or your company’s na
me, each one is a matter of concern demanding appropriate and timely attention. This is where a digital ORM/ PR firm comes into picture. Professionals in the field can provide valuable assistance from taking steps like responding to customer complaints, approaching sites to take down the malicious content, using feedback portals to impact the brand image. Also, they help protect your (company’s) name for registration as username, popularizing it positively, regularly monitoring your reputation, getting actively involved on the your behalf with frequent posts, blogs, comments and reviews etc.
ORM is largely related to three aspects: repairing the image by wiping out everything detrimental, branding it by spreading out all positive content and investigation by revealing out the person talking negative about you and ensuring a dead stop to it. Effective online reputation management can significantly elevate your overall social and financial standing.