A study says over 85% of people look up your restaurant’s reputation on Google before turning up at your eatery’s door. Online Reputation Management (ORM) can work wonders for a restaurant. ORM, in this age of online social media, works as a driving force in maintaining the reputation of eateries, both big and small. It works just like word-of-mouth publicity, but in the digital space.
From cold food to lack of ambience, from burly waiters to stingy portions, from dirty toilets to cold managers, customers are likely to vent out their frustrations on the Internet in the form of reviews. And you could do nothing about it, except may be sitting duck, and waiting for a miracle.
It wouldn’t be an exaggeration to say that the fate of your business depends on what customers write about your restaurant. Many understand the importance of reputation management to improve their online reputation.
While most restaurants would pour money to get slick advertorials and flashy marketing campaigns, many would forget that building the right reputation is vital too. They would overlook ORM as a part of a comprehensive restaurant marketing plan.
It takes substantially more time and effort to build clean reputation, while it takes just a few minutes to destroy it with malicious reviews. What ORM experts do is they ensure your restaurant’s image remains positive by continuously tracking negative surveys.
aReputation, a leading digital wellness partner is Asia, helps businesses (including restaurants) to maintain their restaurant’s online reputation with the help of Internet tools and social media, such as Facebook, Twitter, Instagram, Linkedin, etc.
aReputation, based in New Delhi, offers 360-degree holistic solution that collect and study the pattern of increasingly important online reviews and social media content about your restaurant. The approach ensures you get the best semantic analysis that can help you build your strategies, based on what your customers prefer, and how!