Growing competition and distrust can seriously impact the decision-making of potential consumers.Online Reputation Management is necessary for building a positive perception of your brand.
People visit your website because they are thinking about buying your product. No matter how persuasive your website might be, visitors can be influenced easily with negative content written about you. Testimonials can be one of the best ways to build credibility, and show reliability to online visitors. Statistics show that customer testimonials possess 89 per cent of effectiveness as a content marketing tool.
A feedback from a consumer is the most impactful perception management tool for any brand. It is a key to sell experience and not just the product. Testimonials help potential customers to visualize that experience and gain their trust. You put your best foot forward if you have testimonials on your website.
Why do you need to include Testimonials?
Testimonials are more likely to create a positive image of your brand and influence your website visitors to buy from you. If your portal doesn’t have testimonials, you might be overlooking the following benefits:
- Legitimizing effect on a business: Testimonials are strong proofs that people are using your products and services. It is a social proof to – one, people have invested money to purchase your product or service; two, consumers are satisfied enough to leave a positive feedback.
- Offers real life value of your products: Every business needs testimonials as they help visitors learn whether or not your product is relevant to their needs. Moreover, they save the time that is taken in decision-making.
- Provides an insight of the consumers: Knowing about the experiences of consumers makes testimonials a powerful source to help understand the expectations of your target market. Being aware of these insights can help you improve the needful aspects.
- Higher rank in search engine: Regularly updating client testimonials will provide new content to crawl in. It will ultimately encourage your website to rank higher in the search engine results.
Trust, reviews, recommendations and reputation are the priorities of buyers. An Online Reputation Management strategy is necessary to take advantage of this shift in the decision-making process of the consumers. Moreover, a brand will have a positive impact in the long run.