Businesses require a balance of both offline and online presence to make their mark in the markets. When the world started turning to digital technology, businesses too switched from traditional PR to digital PR. However, maintaining a balance between the two techniques is the fundamental way to success.PR or Public Relations is all about the kind of market image you build for your brand. Exhibiting a true and positive image is important for the progress of your business in the long run.
Social media is the perfect space for building public relations. It is also a space that demands meaningful user engagement. However, the interaction means more than just publishing a few Tweets and Facebook posts on social media platforms. The engagement, if done strategically, helps build brand awareness amongst mass audiences leading to a continuous flow of traffic on your website, resulting in increased revenues.
Some tips to increase the impact of your digital PR techniques and to balance them with traditional PR techniques.
1. Track Your Target Audience On Social Network: Social media is not going to do everything on its own; you need to provide your input. Use the platform as a tool to research target audience and monitor their activities and interests. By understanding the pattern of their interests and recent activities, you can easily plan effective targeting strategies.
2. Develop Influential Business Relationships: All skilled influencers are today active on social media. They are expanding their reachability with the medium of web and it connects your brand to their mass audience.
3. Use Your Content as an Outreach Tool: Nothing makes a better impact than a well-written content. If a video goes viral, it is not because who published it but what was published in it; the content. Use the word power wisely to attain the mixed benefits from the traditional and digital PR.
According to a recently conducted IBM survey, more than 70% of online users expressed not being ‘impressed’ by experiencing virtual reality. Striking the right balance between Digital and Traditional PR is the key to achieve desired results and online presence successfully as planned.