aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Facebook Stories: Another Snapchat-like Upgrade Parading the Social Media Block

A lot of us woke up to a new Facebook this morning. The popular social networking platform rolled out a new feature that may not be so ‘new’ to us after all. ‘Facebook Stories’ is the latest Snapchat-like adaptation rolled out by the social network on its official application. Even if you’ve never been a Snapchat user, there are high chances that you are still familiar with the feature. A lot of other services owned by Facebook have this feature like Instagram, Whatsapp, and FB Messenger.

facebook story

Facebook Stories might probably have a slightly different look as compared to other applications flaunting the same feature. If you haven’t yet seen this option right above your status bar then that’s because not everyone has it yet, but very soon they will.

A major difference between the stories featured by Facebook and other apps is that, the latter lets you add filters/emoji’s after you have taken a picture or a video. Meanwhile, Facebook Stories lets you add the animated filters before you record videos or click pictures. Comparatively, a larger variety of filters and skins are provided in the Facebook update that you may not get in Snapchat. On the contrary, you cannot add emoji or stickers on your story afterwards, but only add text or scribble on them. Here is a glance at some of the features in Facebook Stories:

  • Videos can be of 20 seconds’ duration
  • Save stories to your camera’s roll
  • ‘Direct’ stories can be replayed
  • Choose your audience with privacy options
  • See who has seen your stories

Officially, the Stories feature by Facebook was made available from the March 28, but not to everyone at the same time. In order to perform a cross check, log off your application and probably when you log back in, the application may have updated to the upgrade. Still not seeing the update on your feed may just be a sign that you have to wait a little more than others until the feature is updated on your device.


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Beware of Google’s New Spamming Penalties

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The Penguin update last year has boosted the use of backlinking that is used to increase Google rankings of a page. It’s been a huge change, as prior to the update of Penguin version 4.0, Google had outlawed backlinks to a certain degree. Website owners would be worried of a penalty that a backlink spam would bring them.

Google is now bringing down the value of spammy links rather than punishing sites who overuse them. This prompted webmasters to build huge backlinking profiles. It’s not considered a healthy practice. If Google learns that website owners are manipulating the algorithm by investing in links, the websites will be penalized heavily. Years back, webmasters used to think this was easy. But the truth is that Google has created an anti-spam team that hunts for SEO pirates.

According to the SEO experts in aReputation, you don’t need to waste your time with spammy manoeuvres. You can hit the first page in SERPs without fouling in Google’s game. All you need to do is create high quality, shareable, and trendy content.  Google is getting smarter and you have to up your game. It’s updating the software and algorithm to support the most pertinent and informative content to help the searchers. It’s the right thing to do. Google wants the users to be happy with meaningful results and not keyword spammed and backlink infested garbage. In fact, Google is experimenting with artificial intelligence in its search algorithm. Who knows? It might already be here!


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Is Your Reputation going downhill? Get Help from Online Reputation Repair Experts

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Any business, big or small, can be affected by bad online reputation. Notwithstanding the size and nature of a brand, bad ORM can demolish hard-earned reputation in a matter of few days. But all hopes are not lost. An Internet reputation management firm brings in a lot of difference while implementing techniques that repair your damaged online reputation. Professional ORM companies can stall the damage, and repair it. One such ORM firm, aReputation is reputed for tackling such matters.

aReputation Repair service, offered by this company, excels in fixing the decline in business.

How Does Online Reputation Repair Firms Help?

It is important for your online reputation to be handled by an expert instead of a novice who knows little about monitoring the target areas and fixing them. Companies generally do not have ample amount of resources to manage and repair their own online reputation issues. Dedicated ORM firms have a greater potential to serve success rate for your online reputation repair because of the following facts:

  1. They have worked with a number of clients from different industry which gives them better exposure to understand varied business levels.
  2. They have studied defamation cases of various intensity levels which gives them the expertise to fix yours with suitable repair techniques.

Moreover, online reputation management firms provide positive links that can counter defamatory content along with the removal of negative information or comments. Their exposure to diverse situation makes them capable of quickly understand the ratio of damage to your reputation and fix it accordingly.

In-house departments may fail to do so, owing to their limited exposure to different industries, clients, and situations as compared to a firm that dedicatedly deals in Online Reputation Management. aReputation helps manage and maintain online reputation for firms that have either completely lost it or are on the verge of losing it.


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Don’t let your business suffer from cyber bullies. Seek help from ORM companies

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Online reputation is fragile. What the media or people say about you or your company is what makes or breaks your reputation. Arguably then, having positive reviews and comments about a brand goes a long way in establishing a positive image. But what if someone with an agenda, goes around telling blatant lies about your business?

A few malignant reviews or a handful of biased articles can mar reputation forever, and such damage is impossible to repair without professional assistance. This is where the online reputation management (ORM) companies step in: to set things straight. ORMs take on cyber bullies or online attackers, and work on restoring names that have been sullied by them.

Cyber-bullying has become a monster in the digital cosmos. While posting fake articles with personal vendetta doesn’t take too much of courage, cleaning a name from such malice can be a lengthy and a tiresome process. The process of looking for the perpetrators can also get very frustrating. Stringent laws and rules have not been able to contain cyber-bullying. This is the reason why even small online footprints need vigilance when it comes to online reputations.

Click-bait titles prove detrimental too. Businesses are hit by such content floating on the Internet. Blame it on yellow journalism articles with exaggeration go overboard with a view to grab more eyeballs. Such click-bait headlines have more potential to become viral when shared across social media platforms. It disseminates misinformation and spreads a bad reputation quicker than an innocent person can spread the truth.

ORMs like aReputation do the job of protecting not only online reputation of businesses and entities, but also constantly monitoring the Internet. Cyber bullies don’t have a chance to perpetrate when professionals like this are on the guard.


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10 Digital Marketing Trends That Will Boost Your Strategy

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?

Thankfully, there is an in between – a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing.

1. Stop relying on Google.

Don’t misinterpret this point. I’m not saying that Google is not on its way out. After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Duck Go aren’t anywhere near dethroning Google GOOGL -0.43%. What their rise indicates is that consumers want alternatives — a choice not to depend on Google if they don’t have to.

Marketers should take heed. Google is one basket, but it doesn’t deserve all your marketing eggs. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Google.

I advise digital marketers to rely less on Google, and engage more direct forms of interacting with their target market.

2. Mobile. Just mobile.

I wanted to say that “mobile dominates,” but that line is so utterly cliche, that I had to state it differently.

The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile devices and our collective addiction to them are fixtures of the modern marketing era.

This article is not the place to wax verbose on the importance of mobile. Instead, my intent is to remind you that mobile is the method of the masses, and should, therefore, be a priority of the marketers.

3. Social conversion is coming.

Enough has been said about the power of social networks. Not quite enough as been said about the importance of social conversions. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.

4. New payment methods are on the rise.

With the advent of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.

Privacy issues are a mainstream concern and it’s up to digital marketers to lead the way in reassuring, educating, and coaching customers through the transition.

5. Paid advertising is here to stay.

Whether you like it or not, you’re going to need to pay for advertising spots. I agree with marketers who claim, “PPC is dying,” but I also see the advent of alternative forms of paid advertising taking its place.

Consider Buzztala for instance. Although they provide “organic video ads,” they are still ads. And they still cost money. Rising methods of organic/paid advertising are entering into the marketing methods of some brands, signaling a growing trend.

6. Marketing automation becomes de rigueur.

Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it. Once upon a not-so-far-away time, the only organizations doing automation were big companies with world-recognized brand names.

Now, marketing automation is nearly a requirement for any business that wants to stay on top

7. Content creators are more necessary than ever.

Ever since Web 2.0, the writing profession has had a heyday. Anyone and everyone could become a publisher. Anyone who had a voice could also have a platform on the web.

Now? Some content experts moan that there is too much content out there. Or is there? Content, often referred to as “king” is so essential to digital marketing that it can’t be dismissed as a “trend.” While individual publishers may be overextending themselves by publishing too much, there will always be content. It will always be important.

Therefore, there will always be the need for great content creators, including writers, developers, video producers, podcasters, and speakers. Lizetta Staplefoot said it well in her Visual.ly article: “The need for quality content will spotlight the importance of professional writers.”

I know from experience that great writers are hard to find. But it’s no longer enough simply to find a “great writer.” You need to find a writer who knows your niche. The world’s greatest writing skills don’t count for much unless the writer possesses knowledge, ideally experiential knowledge, of his or her subject matter.

8. The algorithm will change. And change again.

The search algorithm will change. It will infuriate you, delight you, confuse you, and disappoint you. But it will change.

I’m referring, of course, to Google’s search algorithm, the almighty search machine that decides which content ranks highest in the search engine results page (SERPs). Today, however, we need to consider Facebook’s algorithm, Bing’s algorithm, and even the mashup of Twitter and Google’s algorithm.

9. Conversion optimization has high ROI.

If CRO, or conversion rate optimization, is not in your 2015 budget, I suggest you take a look at the possibility of introducing it. Conversion rate optimization is the process of maximizing the number of site visitors who convert or make a purchase.

By thoroughly understanding users and split testing changes on a website, marketers can determine what elements of a website or landing page will produce the highest number of conversions.

The process pays off. Instead of paying big bucks for ad placements and organic traffic, marketers can instead funnel more of their existing traffic into sales.

10. Growth hacking will continue to evolve.

In my opinion, one of the most fascinating trends in 2015 is the continued evolution of growth hacking. Growth hacking will continue to demonstrate its indomitable power in the face of unlikely odds.

 

 

Source: Here

 


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Don’t let your online reputation slip away; protect it

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  • TripAdvisor faces legal action over reviews posted online in 2010.
  • A 19 year old emerging photographer, died after ‘malicious’ posts were put online in UK.
  • Leading e commerce company pauses operations for one week due to online reviews hampering orders

All the above have been headlines at one point in time. What is common in all of them? They all are consequences of a rage triggered online. Did these organizations and individuals take any effort stay calm or build a reputation over time which could have nullified the effect of the rage? May be they did or maybe they did not but unfortunately all of them fell prey of an unusual outbreak online.

If you deep dive into individual cases cited above, you will realize that all of them did take measures over time to build a brand for themselves – both online and offline. However, they could not emerge strong enough to sustain a sudden event which washed away their efforts. Creating an online reputation is important, but what’s more important is defending it over time and especially during web turmoil.

Gather information about yourself

To avoid situations as cited above, it’s important that you look of content available online in your or your organization’s name. Keep an eye on comments others have posted online mentioning you. Look out for their blog which might have content against you which may go viral someday.

Apart from a simple web search you may need to explore deeper running web pages for which you might have to look separately. e.g. Content from Social Networking websites, photo sharing sites etc.- might not pop up in search results.

Connect the dots

Once you have all the information from various sources, it’s time to connect the dots and have a look at the picture which has been painted online. It is that picture of yours which the world is looking at. Is it in line how you want them to see? If yes, Bingo! But in case not, it is time that you find out what’s missing, what needs to added or deleted. This would ask for effort from your end to identify source of content generation and in acute case may be online reputation defender services.

Defend your online reputation

Once you have created the desirable online reputation profile, you will have to constantly monitor it as any outbreak of event can swing your profile the other way around. Keep on reinforcing the reputation you want to defend by talking more frequently about area of your expertise or the way you want to be perceived as an individual.

Think twice before you post anything on the web. Content once posted online is almost impossible to pull back even after you think you have deleted the source. Online reputation defender services only suppress the unwanted information from getting highlighted in search results. But the fact is, it still stays there, almost forever.

And at last but not the least we should always remember, in order to successfully sustain and defend a particular reputation you need to pay respect in your interaction with the web community. The online world is no different from offline world, the more respect you pay to other; the more you earn it for yourself. Also, always stay vigilant and agile towards what the internet has in store for you.

 


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• The virtual world is more real than we realize.

Virtual World is more real then we realize

The Virtual World is more real then we realize

  • The virtual world is more real than we realize.
    On the world-wide-web, much the same as in this present reality; activities and words talk loudly. Not at all genuine or real however, your advanced foot shaped impressions are there for anybody to discover on Google, in communities, and in groups. These different pieces are then collected by bosses, schools, companions, mates, adversaries, and anybody and everybody who wish to learn something all the more about you. Whether immaculate, vile or basically curious, whatever the reason, today; these pieces build a similarity of you and whoever filters through your online legacy is left to their derivative. This is so critical it would be impossible to let go of the risk ever in real time.