aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.

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Difference between ORM and SEO explained

Online Reputation Management (ORM) and Search Engine Optimization (SEO) are two distinct services that are often grouped together. Both the services carry entirely different purposes, which makes it necessary to understand them both separately. Businesses need to have a proper understanding of both services in order to make wise decisions while determining their needs.

Both SEO and ORM are subsets of online marketing. SEO is often integral to ORM, and is concerned with better ranking of a website for product or service-related searches. Whereas, ORM is concerned with the ranking of many websites for a brand’s name and is not a part of SEO.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) increases the visibility of a website on the first page in Google search results. It refers to increasing the rank of a website and placing it in the top search results. It was in the late 90s, when Google’s first page became an optimal place for a site to appear.

SEO is related to the ranking of merely a single website, and is most often for commercial purposes. However, it involves a lot of different factors that influence the process of getting a website to move up in search results. Besides, the algorithm of Google changes between 500-600 times a year.

The major changes are interspersed over the years. With all the existing complications, SEO experts should be able to figure out key aspects of the Google algorithms. The website should be created according to these algorithms to make it rank. They can also try to include certain keywords or keyword phrases to make it rank.

Online Reputation Management (ORM)

Online Reputation Management (ORM) works on how a brand looks online. It is about maintaining a positive perception of a brand, person, or a company. It refers to improving the search profiles, ratings, rankings, social media, and websites.

Most ORM campaigns involve SEO as a key part. However, ORM is a much broader concept, and involves several other disciplines along with SEO. The other disciplines include web analytics, web development, content development, and online public relations.

While SEO attempts to bring a single page on top, ORM carries a different goal. It is a lengthy process, which intends to bring selective contents in the search results by pushing down the negatives.

aReputation, a leading ORM firm in India, highlighted different ways through which positive perception of a brand is maintained in ORM. These include: analyzing the keywords of a particular brand, keeping an account of its negatives, and creating positive links and optimizing the negatives.

SEO in Online Reputation Management

Along with other strategies in online perception management of a brand, an ORM firm should make good use of SEO.

ORM relies entirely on the positive content creation. It involves creation of a mass of quality content, relevant to a particular entity. Using the strategies under SEO, this positive content is pushed up to the top search results of Google.

Besides, ORM experts also engage in campaigns that aim to highlight all the positives of a company or the brand. Again, this is done by the way of SEO. The need arises when a certain company is witnessing PR problems. ORM assists these companies in reinvigorating their online image.

Experts from aReputation brought the fact to light that several ORM firms don’t do SEO. The reason is that SEO is an expensive service. However, ORM without SEO is problematic because SEO fortifies the search results, and improves the performance. Moreover, ORM without SEO is not that relevant. Experts suggest that if an ORM agency doesn’t includes this service, a company should not consider it.



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The power of online reputation management (ORM) | A Case Study

What is the first thing that comes up when you search your brand’s name online? Are you aware of what your customers are saying about you? Maintaining your online business reputation is a crucial task. With numerous open platforms available to people, it is essential what your brand speaks online.

An oil stain on the reputation online, can hamper your business in ways unanticipated. Here is a case study of how United Airlines’ reputation was at stake because of one song.

United Breaks Guitars

A song that highlights the incredible power of social media, United Breaks Guitars is a customer complaint that had all the qualities to go viral. Produced by Canadian musician Dave Carroll. He took this step when his efforts to recover the value of his guitar, broken in transit, went in vain for over a year. Posted on July 6, 2009, the video was shared by Carroll’s friends, posted by various people on their sites and shared by bloggers. From there, it was an easy path to mainstream media. The video had 4.6 million hits by the end of July, with external references increasing the audience by many more.

The viral video showcased a very important and useful insight. People spend more time on social media compared to television. A music video produced for as low as $150 is capable of getting the attention an airline and its customers.

With their presence on Twitter, United picked up the video the next day it was posted and responded with, “This has struck a chord w/us and we’ve contacted him directly to make it right,” on July 7. The airline offered $1,200 to replace the guitar and $1,200 in flight vouchers. When Dave Carroll asked the airline to give the money to another, similarly affected passenger, they decided to donate $3,000 to a music school. United used Twitter as a communication channel throughout the commotion and responded with “Absolutely right, and 4 that (among other things), we are v.sorry and are making it right. Plan 2 use video in training,” to critical tweets.

United’s response was received in different ways. People were divided into classes saying it was very good or could have been better. Students however, had a mixed opinion about United making a positive statement on customer service, or keeping a low profile on the incident to let the attention subside.

Incidents like these, have the power to make or break a business. Online reputation management (ORM), is an important aspect, and an organization needs to be proactive about their online stance.

The world is a transparent and saying exactly who you are builds a positive repute. However, projecting a speculative version of truth will not help. Keeping a check on what people are saying about you, should be the first task in your checklist.



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aReputation Analyses the Influence of Big Data Analytics on Social Media

With a lot of businesses going online, the impact of social media is tremendous at the end of the day. Managing the perception management for various brands, aReputation makes sure that it is used to the fullest when it comes to both branding and management.

A commonly used term in this context is big data, and it often confuses the readers. However, it is easy to understand the concept of big data. As the name says, Big Data simply refers to the massive amount of data that is available online. The sheer presence of this data in the form of text, images, videos and more can help an individual or a company go from being amongst the ones to being the one. Using the right strategies with proper guidance can help a company reach out to the right audiences across the globe.

The influence of big data on Social Media Analytics

The most important concept to understand in the present scenario is the powerful tool that social media can be. The influence it has on the end users in both b2b and b2c business models is huge. One of the most significant sources of Big Data, Social Media Analytics can be used to target specific users whose interests align with the business model of any particular service industry. The fact of the matter however, is that effective usage of social media helps a brand tread on the right path. With Facebook, Twitter, Instagram and many other platforms being used by a large user base, the information gathered has the ability to help companies change their strategies for a better outcome.

Following are the social media strategies that help a brand cater to the right audience:

  1. Personalized marketing campaigns
    From being fairly general and appealing to varied groups of people, social media campaigns have now become extremely user specific. With all the data being gathered from social media, the campaigns are now extremely personalized. Various giants like Amazon, Flipkart, etc., hit up customers with very specific interests. If a user is always searching for clothes or looking at pictures of apparel, their social media feed will be hit up by similar ads. For instance, your Facebook feed would say, “Hey Jack, would you like to try this new shirt?”
  2. Purchase predictions of customers
    Website visits, click rates, downloads, etc., were the initial tools used to predict the future behavior of the users. This was an effective strategy in the past, but with increasing user base, accuracy in the data is not up to the mark. Say experts at aReputation, with big data, the marketers can easily judge a user’s future buying patterns, trends and wants. Big Data aids the marketing team in understanding what, when and how a user wants. Thus, increasing the chances of a product being sold.
  3. Creation of user-centric products
    Social media is the best platform to understand a user’s direct perspective. All the data extracted from the Internet is put to use when it comes to creating new and improved products. Brands use it to figure out what is it that customers are complaining about. Also, it helps find out what people are looking forward to. The surveys asking about your likes and dislikes on Youtube are one of the formats that are used to gather information. This helps companies change their patterns and make adjustments to their products accordingly.
  4. The demographics strategy
    Age, gender, location, marital status and a lot more are now being used to optimize the client list of every organization. The products being sold show up on your Facebook and Instagram feed according to many such factors. Social Media Analytics even helps differentiate a fiction reader from a person who likes to read poetry. With such an impact, it provides an opportunity to find what a specific niche of audiences wants.

Along with the right guidance from experts at aReputation and Big Data, you can reach out to larger numbers of specific audience that wants your products/services.

ORM Expert aReputation

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aReputation: A leading ORM expert in India , Delhi

In this era of Internet, maintaining a positive online presence is essential for all businesses. ORM experts believe that every business needs to manage its online perception to have a strong foothold in the market.
Online perception decides the appearance of your business to online users. However, there are several misconceptions about Online Reputation Management (ORM). Some relate it to social media monitoring, while others associate it to public relations. Also, a lot of people remain clueless as to what  Online Reputation Management is.
Online Reputation Management (ORM) expert say that it is about controlling Google search results and creating positive as well as valuable content of a brand. Basically, Online Reputation Management supervises everything about a brand in the online world.
Depending on the need of a business, online perception management can be simple or complicated. Yet, maintaining a credible online presence is no less than a challenge. A leading ORM expert in India, DelhiaReputation efficiently helps businesses in creating a favorable perception.


They stated out the topmost reasons on why brands need Online Reputation Management:

  1. Investing in perception management firms assists in keeping a tab on the bad reviews of a business. This is important to uproot the negative hype of a brand.
  2. ORM expert play an efficient role in improving the rank on Google search results of your brand. Focusing on important keywords, it endeavors to bring the website on top positions of the search engine.
  3. ORM makes a challenging task of optimizing the content easy for a brand. Allowing you to engage with greater target audience, it builds-up the content according to the most searched information about your brand.

Creating a balance, ORM allows a brand to put its best foot forward. ORM strives to create the right perception about your business using the most suitable strategies.

In today’s world, when consumers depend on Internet for buying decisions, ORM expert in India suggest businesses to reach out to the masses. They understand the need of positive online presence of businesses.

A leading ORM expert in India, aReputation listed the ways through which positive perception of brands is maintained:

  • Tracking the traffic: The keywords (positive or negative) that a particular brand is most searched with, are unearthed and a strategy is laid out accordingly.
  • Negative URLs: ORM expert keep an account of the Negative URLs appearing in the Google search results. For an ORM policy to work well, keeping a tab of negative links is essential.
  • Optimization: ORM firms optimize the negative URLs that hamper the reputation of businesses and create positive links via content marketing of brands.

ORM experts in India are increasingly creating road-maps for businesses, leading them towards building a favorable perception.

aReputation is Asia’s leading ORM company with over 25+ Fortune 500 companies under its belt. aReputation leading ORM company cater to a host of native and global clients, and deliver definite results on mending Online Reputation. The company takes pride in calling itself the Digital Doctor, who heals your bruised reputation.

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Importance of Testimonials in Online Reputation Management

Growing competition and distrust can seriously impact the decision-making of potential consumers.Online Reputation Management is necessary for building a positive perception of your brand.

People visit your website because they are thinking about buying your product. No matter how persuasive your website might be, visitors can be influenced easily with negative content written about you. Testimonials can be one of the best ways to build credibility, and show reliability to online visitors. Statistics show that customer testimonials possess 89 per cent of effectiveness as a content marketing tool.

A feedback from a consumer is the most impactful perception management tool for any brand. It is a key to sell experience and not just the product. Testimonials help potential customers to visualize that experience and gain their trust. You put your best foot forward if you have testimonials on your website.

Why do you need to include Testimonials?

Testimonials are more likely to create a positive image of your brand and influence your website visitors to buy from you. If your portal doesn’t have testimonials, you might be overlooking the following benefits:

  • Legitimizing effect on a business: Testimonials are strong proofs that people are using your products and services. It is a social proof to – one, people have invested money to purchase your product or service; two, consumers are satisfied enough to leave a positive feedback.
  • Offers real life value of your products: Every business needs testimonials as they help visitors learn whether or not your product is relevant to their needs. Moreover, they save the time that is taken in decision-making.
  • Provides an insight of the consumers: Knowing about the experiences of consumers makes testimonials a powerful source to help understand the expectations of your target market. Being aware of these insights can help you improve the needful aspects.
  • Higher rank in search engine: Regularly updating client testimonials will provide new content to crawl in. It will ultimately encourage your website to rank higher in the search engine results.

Trust, reviews, recommendations and reputation are the priorities of buyers. An Online Reputation Management strategy is necessary to take advantage of this shift in the decision-making process of the consumers. Moreover, a brand will have a positive impact in the long run.

Source: aRepuataion

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How Critical Are Reviews to Succeed In Online Business?

Is it valid? Are online reviews so vital that they can truly they can really make or break a brand? Will reviews really have a major effect on your business? According to recent Survey, the appropriate response is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence

A study by Bright Local says that an incredible 88 for every penny of shoppers pass by what online review say. That is too huge a number to overlook for any business. Put just, if your image has zero client survey on the Internet, at that point you are disregarding a lion’s share of the purchasing populace by denying them of data about your image’s presence.

Online surveys loan freshness to business

On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.

And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.

Getting attention of local shoppers

Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.

Managing popular review sites

Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.

Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.

Source: aReputation


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Want help with your Social Media Strategy? aReputation can pave the way, from awareness to conversion

Before the 90s, businesses used to map their customer base through door-to-door surveys. It was a difficult and time-consuming process that has a considerable chance to turn really sour. Based on the data, products were pitched generalized for a major section based on the data. Else, it would be a door-to-door sale again. This whole ordeal has been wiped clean by the advent of Social Media Strategy. For many businesses, social media is still an uncharted territory, like the River Styx. Akin to Charon, aReputation will take you across this uncharted territory , to meet your business goals.

It starts with the elicitation of business goals, which should be aligned with the company’s broader marketing strategy. This could range from raising brand awareness to creating brand loyalty or include all of the SM objectives. Social media lets you quickly respond to your customers and receive feedback as well. Following the requirement elicitation, aReputation creates a roadmap to plan the social media marketing strategy.

With analytical tools, social media engineers sieve out the data that will help them target the right customers. This is where buyer persona comes in.  A template is created based on the intended consumers for the product, mentioning a special age, occupation, gender, income, interests, or dislikes. That template helps aReputation helps find the right crowd for your product.

Content begets conversion. When a consumer sees an attractive advertisement of a product on the television, there’s better chance of him/her buying that product. The same way, content presents a particular product online through graphics and catchy posts. This is why aReputation has always maintained, ‘content is king’.

However, it’s all in vain if your competitor is a step ahead of you in the social media game. aReputation keeps tabs on the social media strategy of your competitors and makes up for what your SM profile is lacking.  Our services will keep your online presence strong and trendy, which is imperative if you wish to see the roots of your business spread across the globe.