aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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How Critical Are Reviews to Succeed In Online Business?

Is it valid? Are online reviews so vital that they can truly they can really make or break a brand? Will reviews really have a major effect on your business? According to recent Survey, the appropriate response is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence

A study by Bright Local says that an incredible 88 for every penny of shoppers pass by what online review say. That is too huge a number to overlook for any business. Put just, if your image has zero client survey on the Internet, at that point you are disregarding a lion’s share of the purchasing populace by denying them of data about your image’s presence.

Online surveys loan freshness to business

On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.

And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.

Getting attention of local shoppers

Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.

Managing popular review sites

Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.

Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.

Source: aReputation

 

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Want help with your Social Media Strategy? aReputation can pave the way, from awareness to conversion

Before the 90s, businesses used to map their customer base through door-to-door surveys. It was a difficult and time-consuming process that has a considerable chance to turn really sour. Based on the data, products were pitched generalized for a major section based on the data. Else, it would be a door-to-door sale again. This whole ordeal has been wiped clean by the advent of Social Media Strategy. For many businesses, social media is still an uncharted territory, like the River Styx. Akin to Charon, aReputation will take you across this uncharted territory , to meet your business goals.

It starts with the elicitation of business goals, which should be aligned with the company’s broader marketing strategy. This could range from raising brand awareness to creating brand loyalty or include all of the SM objectives. Social media lets you quickly respond to your customers and receive feedback as well. Following the requirement elicitation, aReputation creates a roadmap to plan the social media marketing strategy.

With analytical tools, social media engineers sieve out the data that will help them target the right customers. This is where buyer persona comes in.  A template is created based on the intended consumers for the product, mentioning a special age, occupation, gender, income, interests, or dislikes. That template helps aReputation helps find the right crowd for your product.

Content begets conversion. When a consumer sees an attractive advertisement of a product on the television, there’s better chance of him/her buying that product. The same way, content presents a particular product online through graphics and catchy posts. This is why aReputation has always maintained, ‘content is king’.

However, it’s all in vain if your competitor is a step ahead of you in the social media game. aReputation keeps tabs on the social media strategy of your competitors and makes up for what your SM profile is lacking.  Our services will keep your online presence strong and trendy, which is imperative if you wish to see the roots of your business spread across the globe.


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Online Reviews Continue to Dominate Brand Reputations: Control or Be Controlled

delete-negative-yelp-reviewsInternet has increased the visibility and transparency of businesses. Online reviews are a pivotal part of this network and are massively attracting great attention both, from the consumers and businesses. With great power comes great responsibility. Similarly, as Internet gives widespread reach to brands, it also requires attentive maintenance of the information available on it at the same time. Reviews today play an important role in making and breaking brands on the online platforms. They need to be revised regularly to help you avoid being controlled by them.

The number of review platforms has also increased with people’s increasing interest in reviews. They help in either choosing the right brand as a consumer or to make business association. Reviews are here to stay and act as social proof to reflect the position of a brand in the industry. Reviews are user feedbacks where they talk about their experience with a product or a brand.

As a matter of fact, people who search for a brand online are sure to come across its reviews. To ensure that these visitors convert into customers, and users of your products; online reputation management measures need to be implemented. Negative reviews put off potential customers. Anyone who comes across negative reviews will avoid considering the brand name.

Negative feedbacks tend to have a ripple effect. They fend off people from coming to your brand, buying your product, or recommending it to anyone. Not everyone is knows ORM techniques which makes them unaware of what to do with these reviews to manage them.

  1. Reviews Don’t Require Approval: Social media profiles and reviews don’t require approval. Business profiles can be created by anyone on your behalf using the check-ins made. Track any such profile hosting reviews on your behalf and take necessary action. Don’t let a random profile manhandle your brand’s reputation.
  2. Positive Reviews Boost Credibility: Nobody visits websites having barely one or two star rating. Positive reviews and star rating between 4 to 5 stars increase the click-through rate. These factors increase the foot traffic and business credibility.
  3. Reviews are Crucial to Reputation: Studies confirm that:
    1. 84% people consider online reviews as reliable as personal recommendations
    2.  74% users state positive reviews are a reason for them to trust a local business

The statistics verify that reviews are powerful and have an increasing role in the organization’s reputation.

The pace at which social media is growing and the time that is required for managing it, makes online reputation vulnerable to damage. A brand’s reputation is earned with hard work and you cannot afford to lose it at any cost. Reviews are important for your business and reflect its success rate. By giving it required amount of attention you can help push it in the right direction. The results will then show how important it is to maintain user feedbacks every day.


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Reputation.social: A Network to Learn Negative Reputation Fighting Skills

digital-reputationReputation.social is an online network that helps you share and collect views on fighting negative reputation on the Internet. Online Reputation Management is the art of attaining a perfect balance between good online market reputations and fixing whatever is damaging your credibility. It would be wrong to say that ORM is only meant for businesses that are facing a downtime in terms of reputation. It takes many good deeds to build a reputation and just one bad deed to break it down.  Taking constant stock of negative feedbacks and reviews posted online against a brand is also an important step in maintaining a clean online reputation. The size of your business or its present market value doesn’t determine whether it needs ORM or not, because these conditions are variable.

Just about every other transaction that we make today happens online, which makes reputation management an important aspect for maintaining the stance of a business on the Internet. There are high chances that a client or a customer will browse information online to gauge a brand’s reputation before associating. Reputation.social is an online network where you can look for answers related to ORM and how it functions. The moment you become a member, you can join any discussion on the reputation.social forum to ask a query or answer one.

Joining the network of social marketers allows you to connect with like-minded ORM professionals or individuals with similar skill sets. What makes the network a better place is the fact that the forum hosts discussions on sensitive topics like online reputation monitor and repair. You can either learn the skill to neutralize negative contents or gain expertise in boosting positive information to tactfully counter it and scale your business.

Fighting back one or two negative links sounds feasible with the help of professionals sharing ORM tips online on such forums. Nevertheless, there are times when a brand encounters an unavoidable ratio of controversial content that causes your brand to suffer in a massive way. In such cases, a brand needs to approach an organization expert in the field of online reputation management like aReputation.

Reputation management is a sensitive matter and must be handled with care. Therefore, it is better to take professional help, than landing up in a mess.

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aReputation launches an advanced social media analytics tool

NEW DELHI: aReputation — Asia’s leading Social Media Analytics Company — has launched Vigilint, a cloud-based tool that helps companies monitor, track and manage their complete social and digital media universe.

Typically, Vigilint delivers advanced analytics and measurements for companies of all sizes, and offers comprehensive keyword tracking with live stream technology.

“Vigilint is an online social media analytics tool to help you track, monitor and optimize your social media performance. By using Vigilint, you can benchmark your own numbers against your competitors’ and derive an optimal social media marketing strategy,” Suvira Sharma, technical head, aReputation, said.

Businesses can now track all major social media platforms — Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram. It can be done through a single source, with quick access to insights and market strategies. Vigilint not only tracks the effectiveness of brands’ marketing campaigns, but assists it in engaging with key advocates across all social media channels.

This advanced online tool collects data quick and easy, and then prepares a comprehensive overview of how a business’s social media profile is pitted against its key competitors. With it, a business can also gauge if it conforms to the industry benchmarks or not.

Source: Times Of India

 

In just a few clicks, Vigilint users will receive an easy-to-understand report about their audience’s conversation and engagement, besides gaining knowledge about their content’s performance.

 

The Vigilint tool analyzes historical trends and its built-in intelligent engagement feature can predict periods of peak activities on different social media portals. Users can post targeted pre-scheduled messages for optimum effect. With its help, distribution can be achieved simultaneously on all compatible social media platforms.

 

“Worldwide, social media analytics market is set to grow from $1.60 billion in 2015 to $5.40 billion by 2020, at an annual growth rate of 27.6%,” added Sharma, giving a sense of things to come.


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What Do You Do When Fake Feedbacks Go Viral Instead of Genuine Ones? Seek an ORM Doctor!

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We, as humans, tend to remember the bad over good. Consequences of a negative situation come at a greater cost as compared to the positive one, resulting in a person’s inclination towards the former. Similarly, even 1% of negative comment or feedback can deteriorate the online reputation of a well-established brand. ORM companies around the world continually service various businesses affected by negative feedbacks, facing not only loss of reputation but also decline in turnover.

Studies carried out by PR agencies reveal that a person is 85% likely to make purchases when it is supported by online recommendations in the form of positive feedbacks. Competitors take advantage of the fact and post fake reviews instead, talking negatively about a brand to cause a drop in its ratio of potential clients.

Online Reputation Management is a clever step towards monitoring such activities in time and preventing the associated consequences. Whether it is a restaurant or a multinational corporation; if people continually talk negatively about it, the brand will experience a decline in business no matter how good a service provider it is. This in turn will affect the business on many levels, majorly including; monetary losses, drop in reputation, and future prospects.

ORM team at aReputation ensures that no such losses take place. It familiarizes you with your brand’s true potential and shields it from the catastrophic aftermath of negative feedbacks and fake reviews. The team fights fraud against your business by tackling with negative information associated to it, available online, in the form of comments, feedbacks, or reviews. It’s time you wipe your reputation clean from all the false accusations made against it.

Online Reputation Management is crucial for the sustenance and growth of your business. A small scale PR agency won’t do as much as a professional ORM firm like aReputation would. Choose wisely before handing over the global reputation of your business and its management to just anyone.


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How Does ORM Rescue Travel and Tourism Industry From a Damaged Reputation?

People have gone digital and so have most of the businesses, to keep up with the growing pace. Travel and tourism is greatly benefited by digitization, as people can now book and cancel tickets at the click of a button, instead of standing in long queues. Digitization has made things convenient for users, but difficult for the marketers as they lose control over their own online reputation. Tourism is a business that is growing every day. Consequently, more companies offering similar services came into being, making it difficult to choose the right one. Referring user feedbacks has become an important step in evaluating a brand and its services. aReputation offers a affordable online reputation management service packaged with all the essential techniques bundled together.ormControlling what people speak of your business is beyond your control but managing it at your end is absolutely possible. Hospitality is all about serving people with their best and tourism falls into the same obligation. However, without a good reputation to backup, it is nearly impossible for any business to continue in the industry for a long run. That is where online reputation management services come to rescue with their professional and result-oriented techniques.

Over 62% people tend to choose a service provider based on the reviews posted about them online. A majority of people are likely not to book a hotel or select a package, if they don’t find good reviews supporting it. Reviews are impacting businesses in a huge way; bad reviews push people away and good reviews attract them.

A stiff competition in the travel and tourism industry is a result of everybody providing almost the same set of services. The difference, however, comes in the way these services are actually delivered. Ignoring online reputation and expecting the business to scale is not a way for travel businesses to survive in the industry. Organizations that can afford, should invest, on professional online reputation management services to preserve their status.

aReputation management and repair services function as the backbone to your business’s lost reputation. Most businesses simply consider monitoring and repair, as the ultimate solution to achieving a successful online reputation. On the other hand, aRepair services offer monitoring, management and repair as a foolproof approach.