Twitter to most of us is a just another social media site, which keeps us updated with the breaking news, memes and personalities getting trolled. While it adds to the fun for people like you and me, Twitter can be used as a social media analytic tool by businesses, to measure the potential of their respective growth. It is an effective tool even if you’re are an individual trying to get noticed or a large company trying to make your presence felt.
You must already be aware about the basic analytical tools – the reply, like and retweet buttons that are placed down on your every successful post. These offer basic idea, regarding how people have reacted to your post and was it actually likable. Besides, if you want a deep insight into your content, you will need to access some of the Twitter’s more robust tools.
To know more about how well your Tweet has performed, click on the bar graph icon underneath the Tweet and view its activity. The following information will showcase you a breakdown of analytics of data for that Tweet, which will include the number of times the tweet has been seen, howmany times the user has interacted with it by liking, retweeting to it, and the number of people that have clicked on the image.
Furthermore, if you want to get more information, you can make use of the analytical tools built into Twitter’s desktop website. These are primarily developed with an aim to track the information of advertising campaigns.
Also in addition, to access the information properly, you are required to visit the analystics.twitter.com, or click your profile picture in the top-right corner of the Twitter website to bring up the menu of ‘analytics’. The home page will show you a complete step-by-step of all key data from your Twitter account, with performance metrics from last 28 days.
On further scrolling down, you will see a display of monthly summary, with stats from each calendar month in a chronological order, along with a number of top performances from your pervious posts, and an audience tab, which has a data-wise stat,i.e.,the data conveying the exact age, gender, and location of breakdowns, your audience is more interested in.
Therefore, using Twitter as a tool, will expand your business network and readily improve your overall performance.
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