aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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How Twitter Analytics Provide Deeper Insight Into Your Business?

Twitter to most of us is a just another social media site, which keeps us updated with the breaking news, memes and personalities getting trolled. While it adds to the fun for people like you and me, Twitter can be used as a social media analytic tool by businesses, to measure the potential of their respective growth. It is an effective tool even if you’re are an individual trying to get noticed or a large company trying to make your presence felt.

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You must already be aware about the basic analytical tools – the reply, like and retweet buttons that are placed down on your every successful post. These offer basic idea, regarding how people have reacted to your post and was it actually likable. Besides, if you want a deep insight into your content, you will need to access some of the Twitter’s more robust tools.

To know more about how well your Tweet has performed, click on the bar graph icon underneath the Tweet and view its activity. The following information will showcase you a breakdown of analytics of data for that Tweet, which will include the number of times the tweet has been seen, howmany times the user has interacted with it by liking, retweeting to it, and the number of people that have clicked on the image.

Furthermore, if you want to get more information, you can make use of the analytical tools built into Twitter’s desktop website. These are primarily developed with an aim to track the information of advertising campaigns.

Also in addition, to access the information properly, you are required to visit the analystics.twitter.com, or click your profile picture in the top-right corner of the Twitter website to bring up the menu of ‘analytics’. The home page will show you a complete step-by-step of all key data from your Twitter account, with performance metrics from last 28 days.

On further scrolling down, you will see a display of monthly summary, with stats from each calendar month in a chronological order, along with a number of top performances from your pervious posts, and an audience tab, which has a data-wise stat,i.e.,the data conveying the exact age, gender, and location of breakdowns, your audience is more interested in.

Therefore, using Twitter as a tool, will expand your business network and readily improve your overall performance.

Source: aReputation

aReputation is Asia’s leading ORM company with over 25+ Fortune 500 companies under its belt. We cater to a host of native and global clients, and deliver definite results on mending Online Reputation.

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aReputation : Online Reviews Can Push Your Local Business Towards Profit

In this tech-driven world, a major chunk of people turn online for making decisions. Online reviews have the insane power to change the decisions of the potential customers. They can have a massive impact on any business, be it negative or positive.

Having a positive online reputation is necessary for a successful business. Negative online reviews can damage the reputation of any firm and lead it rank lower on top Google search pages. Moreover, customers may reach the negative reviews before reaching your website.

Studies say that 90 per cent consumers read online reviews, and 88 per cent people rely on these reviews while considering a business. This means that the potential consumers will depend on the opinions of others, no matter how compelling your offer or how good your website is.

Impact of Negative Online Reviews

Every business owner desires a positive online reputation. Negative reviews do appear even when no business wants them.

Negative online reviews are not ideal, but can be tackled. Responding to the negative reviews can prevent a brand from severe damage.

However, Online Reputation Management can help you deal with it better. ORM is not just about responding to negative feedbacks. It is a perspective management of a business with positive reviews.

According to the experts at aReputation, an ORM policy comes with a strategy to earn and manage your online reputation. It keeps a tab on the review flow of your brand by tracking the keywords. In a SEO strategy, keywords help in scanning the reviews floating around a brand name on the Internet.

Why are Online Reviews important?

Online reviews have various benefits.

  • Promote the positive: A brand can say all the good things about itself, but a positive review from a customer is always more valuable. In fact, you can share a positive review on social media for creating a long-lasting effect.
  • Build Trust: A bunch of positive reviews on site can make the customers doubtful. Having few negative or neutral reviews will make it authentic. A balanced combination of reviews benefits a brand, as it depicts transparency. This helps a firm build trust its customers.
  • Improve Rankings: Third-party websites like TripAdvisor, Yelp or Mouthshut are gaining importance with time. The data of these websites is pulled by Google to improve the search result quality. Therefore, the more positive online reviews, the better will be the ranking of a brand.

Online reviews enable customers highlight the services of your brand. Little things that are valuable to the customers can remain unnoticed by you, but stand out in online reviews.

Online Reputation Management policy provided by aReputation helps build a proactive approach that is necessary for every business. It assists a firm in managing any defamatory content being published online.

 


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What to expect while investing in ORM?

 

Branding is necessary, but that isn’t enough. Investing in a reputed Online Reputation Management (ORM) policy is imperative to make a powerful impact on the Internet.

Branding brings product recall easily. But to make the presence of the brand prevalent on a vast space like the Internet, building a sustainable and positive reputation is a must. Besides the revenue, ORM brings stable benefits too.

A Columbia University research says more brands are earmarking 2% to 4% of their total budgets with an aim to managing online reputation on and off the social media. Any brand worth its salt has 40-70% contribution to its total revenue from its loyal customer base. And to retain this huge chunk of profit, reminding them about the positivity of the brand can be achieved through ORM.

So what should you expect while investing in ORM?

The answer is multiple benefits:

  1. Create positive online presence
  2. Maximize search result pages
  3. Honest market feedback or reviews

1. Create positive online presence

Any publicity is good publicity? Not really, when we talk about negative online reviews. The success of a brand can be mapped by the kind of things that get written about it. A solid ORM policy will ensure that the audience sees a positive image about your business, be it the trending news, or the social media posts.

2. Maximize search result pages

By investing in a reliable ORM firm, you ensure that the top Google searches wield positive results about your business. In the hands of experienced ORM professionals, your investment will mean favorable content will populate the Google pages.

3.  Honest market feedback or reviews

So how do you know if your product is actually reaching the target customer or not? By gauging the feedback they provide online. For any business to flourish, it’s important to know what the customer has to say. The online review does exactly that: give an honest feedback, without letting anyone dilute the essence.

Investing in ORM will spread a positive view of your brand, besides creating a positive impact on the minds of potential customers.

Source: aReputation

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For what reason do each expert need to think about Online Reputation?

Is Online Reputation Management (ORM) a mere hype created made by tricky IT organizations to dig deep into our pockets? The appropriate response is NO! Despite the span of your business or your work, it’s essential to have an neutral to positive online nearness.

Why, you may inquire. It’s straightforward! Since the Internet is so effortlessly available today, it takes individuals only a couple of minutes to uncover negative issue about you or your work.You wouldn’t have any desire to have a discolored notoriety, particularly in the event that it is predominant on the web. Individuals tend to question you effortlessly, if there is any news on the Internet.

Absence of valid data about your organization may demonstrate your business in poor light. Obviously, you require a perfect online notoriety, particularly on the off chance that you are looking to grow your business, and raid into new fields. Each expert has a picture to assemble, secure, and protect on the off chance that he needs to extend his customer base.

Basically, ORM doesn’t just mean dealing with awful audits. It additionally involves making a point of view, and overseeing it with applicable data and genuine information of a business. In the event that your page has quality substance, odds are high that it will get a high snap rating, which thusly can expand a site’s perceivability in Google looks. On the off chance that your business has superior to anything average rating, that is an or more.

In the event that you need to perceive how your Internet nearness resembles, simply do a Google look. It will indicate site pages with surveys about your business. Additionally, you can check whether your professional reference is right or not.

In the present quick paced world, your business or your item is under steady open glare. To hold customers, organizations need to keep a tab on web examination, and always check the outcomes. Any error can get made a huge deal about on the Internet instantly. To avert heightening of such a circumstance, an expert ought to populate his page with new substance that involves the online space.

Keep in mind, it’s imperative to keep the wheel of data moving. What’s more, ORM does quite recently that: construct, ensure, and safeguard your picture, all-round-the-clock.


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Want help with your Social Media Strategy? aReputation can pave the way, from awareness to conversion

Before the 90s, businesses used to map their customer base through door-to-door surveys. It was a difficult and time-consuming process that has a considerable chance to turn really sour. Based on the data, products were pitched generalized for a major section based on the data. Else, it would be a door-to-door sale again. This whole ordeal has been wiped clean by the advent of Social Media Strategy. For many businesses, social media is still an uncharted territory, like the River Styx. Akin to Charon, aReputation will take you across this uncharted territory , to meet your business goals.

It starts with the elicitation of business goals, which should be aligned with the company’s broader marketing strategy. This could range from raising brand awareness to creating brand loyalty or include all of the SM objectives. Social media lets you quickly respond to your customers and receive feedback as well. Following the requirement elicitation, aReputation creates a roadmap to plan the social media marketing strategy.

With analytical tools, social media engineers sieve out the data that will help them target the right customers. This is where buyer persona comes in.  A template is created based on the intended consumers for the product, mentioning a special age, occupation, gender, income, interests, or dislikes. That template helps aReputation helps find the right crowd for your product.

Content begets conversion. When a consumer sees an attractive advertisement of a product on the television, there’s better chance of him/her buying that product. The same way, content presents a particular product online through graphics and catchy posts. This is why aReputation has always maintained, ‘content is king’.

However, it’s all in vain if your competitor is a step ahead of you in the social media game. aReputation keeps tabs on the social media strategy of your competitors and makes up for what your SM profile is lacking.  Our services will keep your online presence strong and trendy, which is imperative if you wish to see the roots of your business spread across the globe.


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How To Enhance the Impact of Digital PR Strategy to Make It Big

digital PR

 

 

 

Businesses require a balance of both offline and online presence to make their mark in the markets. When the world started turning to digital technology, businesses too switched from traditional PR to digital PR. However, maintaining a balance between the two techniques is the fundamental way to success.PR or Public Relations is all about the kind of market image you build for your brand.  Exhibiting a true and positive image is important for the progress of your business in the long run.

 

Social media is the perfect space for building public relations. It is also a space that demands meaningful user engagement. However, the interaction means more than just publishing a few Tweets and Facebook posts on social media platforms. The engagement, if done strategically, helps build brand awareness amongst mass audiences leading to a continuous flow of traffic on your website, resulting in increased revenues.

Some tips to increase the impact of your digital PR techniques and to balance them with traditional PR techniques.
1. Track Your Target Audience On Social Network: Social media is not going to do everything on its own; you need to provide your input. Use the platform as a tool to research target audience and monitor their activities and interests. By understanding the pattern of their interests and recent activities, you can easily plan effective targeting strategies.
2. Develop Influential Business Relationships: All skilled influencers are today active on social media. They are expanding their reachability with the medium of web and it connects your brand to their mass audience.
3. Use Your Content as an Outreach Tool: Nothing makes a better impact than a well-written content. If a video goes viral, it is not because who published it but what was published in it; the content. Use the word power wisely to attain the mixed benefits from the traditional and digital PR.
According to a recently conducted IBM survey, more than 70% of online users expressed not being ‘impressed’ by experiencing virtual reality. Striking the right balance between Digital and Traditional PR is the key to achieve desired results and online presence successfully as planned.


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Top 3 Reasons why Real Estate Developers need Social Media

real-estateMore and more people are using the Internet to look for new properties in the real estate world. Only a few years ago, people looked up properties online on a computer, took a map, and drove out to see a potential home.

But  technology has changed the entire way the real estate world functions now. The Digital Revolution has made it a highly competitive business. Today, people consider or discard property options with just a swipe on their smartphones.

If you’re a real estate agent or developer, having social media presence is crucial. Else, your competitors might just  sail ahead, while you keep waiting for that prospective buyer.

aReputation, a leading digital wellness company, discusses the three top benefits of Online Reputation Management (ORM) that a real estate business can attain.

  1. Stay up-to-date: Since most people look for properties online, it gets easier to find out the likes and dislikes of Having an idea about what your client’s preferences is definitely an  added advantage.
  2. Grow your brand: Branding your realtor company is a must. You have to set yourself apart from your competitors and rivals. There’s a reason why successful real estate companies shell out money for branding.
  3. Educate your clients: Dealing with the innocence and ignorance of clients can be painful. Adding tools like calculators, loan information mortgage, home buyer tips and access to MLS listings will up the value of your website.

Building a relationship with your client is imperative in today’s competitive world. This can be done by staying relevant to your area of expertise. Creating your own website is not enough. You need social media presence to gauge growth and development.

Get in touch with a reputed ORM company and let your business go boom!