Now that we have your attention, let’s proceed!
As you are already promoting your business over the internet, you must know how important it is to keep up with your reputation over here. People usually refer to the internet and precisely search engines like Google, to know about a business and its owner. If the person, who is searching for your name is not satisfied with the results, he will not make a purchase decision in your favour. We all know that.
To compel his mindset, you need to maintain the genuineness of your reputation and look after your online reputation management. You may try the following strategies to drive the traffic of audience in desirable direction:
Build personal site: you have the website of your business, we know that. But do you have your own website? Did you ever felt like owning one? Well, feel it now. Because a chunk of people who show interest in your brand, look for your personal reputation. So to make their decision process easier, make a separate website with your name which promote your personal brand and don’t forget to provide its backlink on your official website.
Basic SEO is useful: instead of using abc.coolboy, it’s better to use your actual name like abc.xyz. This way it will be more convenient for your audience to look for your name over the internet and get satisfied.
Claim your name: by claiming your name, we mean claiming the domain of your name. These domains will help in improving your domain authority on search engines. It will prevent you from your competitors’ tantrums to derogate your name and/ or site.
Use social media sites: if you want the ball in your court, make sure that you mark your presence over the social media web portals as well, including Facebook, LinkedIn and twitter. Search engines usually rank a site higher on its result page due to its presence over the social media. So do the needful.
In order to improve your online reputation management, you can always consult an expert like aReputation, because it is your friend in need.