aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.

Block Chain Technology guide


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Blockchain Technology Made Easier For You

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In the rapidly changing digital world, a new technology has emerged as a big player – Blockchain technology. A digital, decentralized technology, Blockchain is making its presence felt in different sectors, including digital marketing. At aReputation, we bring you a comprehensive analysis of this latest technique and some of its merits. Take a look:

What is Blockchain?

Blockchain technology keeps a tab on transactions taking place on peer-to-peer networks. The continuously growing list of records is stored securely in numerous interconnected, decentralized systems. The lack of a centralized point makes Blockchain less vulnerable to outside threats.

Within the digital marketing domain, Blockchain is aiming at increasing transparency between consumers and customers since the information is being stored digitally, and cannot be deleted or tampered with. This enables companies in assessing the exact amount of funds utilized and their area of effect.

Blockchain’s impact on transparency

Earlier, advertisers knew even minor details about the use of ads by publishers, which led to high expenses for publishing ads, and ad fraud in some cases. Blockchain has made the process more transparent. Now advertisers can learn who is seeing their ads and know if it is marketed to the right audience or not.

Blockchain’s impact on digital marketing and data privacy

Blockchain can impact digital marketing in a number of ways. One of the most imminent changes is in the sharing of consumer’s data.

Privacy remains one of the most pressing issues in online activities. Companies store databases containing profiles for every potential customer they come across, based on searches made, sites visited, products purchased, among various other things. Leakage of data through hacked databases has become quite common these days. However, Blockchain technology can help prevent data theft.

With Blockchain technology, all the personal data of consumers remain safe. When a person uses an app or visits a site, the company can no longer access the data, and all the sensitive information remains with the consumer.

Blockchain technology enables users to have control over the data, determining how much of it to share. This also means that companies would now have to rely upon consumers to provide them with their data, instead of automatically collecting it through online activities.

Clearly, Blockchain is a very useful technology that is revolutionizing various industries, and it can also have a great positive impact on the digital marketing industry.

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Beware of Google’s New Spamming Penalties

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The Penguin update last year has boosted the use of backlinking that is used to increase Google rankings of a page. It’s been a huge change, as prior to the update of Penguin version 4.0, Google had outlawed backlinks to a certain degree. Website owners would be worried of a penalty that a backlink spam would bring them.

Google is now bringing down the value of spammy links rather than punishing sites who overuse them. This prompted webmasters to build huge backlinking profiles. It’s not considered a healthy practice. If Google learns that website owners are manipulating the algorithm by investing in links, the websites will be penalized heavily. Years back, webmasters used to think this was easy. But the truth is that Google has created an anti-spam team that hunts for SEO pirates.

According to the SEO experts in aReputation, you don’t need to waste your time with spammy manoeuvres. You can hit the first page in SERPs without fouling in Google’s game. All you need to do is create high quality, shareable, and trendy content.  Google is getting smarter and you have to up your game. It’s updating the software and algorithm to support the most pertinent and informative content to help the searchers. It’s the right thing to do. Google wants the users to be happy with meaningful results and not keyword spammed and backlink infested garbage. In fact, Google is experimenting with artificial intelligence in its search algorithm. Who knows? It might already be here!


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Reputation.social: A Network to Learn Negative Reputation Fighting Skills

digital-reputationReputation.social is an online network that helps you share and collect views on fighting negative reputation on the Internet. Online Reputation Management is the art of attaining a perfect balance between good online market reputations and fixing whatever is damaging your credibility. It would be wrong to say that ORM is only meant for businesses that are facing a downtime in terms of reputation. It takes many good deeds to build a reputation and just one bad deed to break it down.  Taking constant stock of negative feedbacks and reviews posted online against a brand is also an important step in maintaining a clean online reputation. The size of your business or its present market value doesn’t determine whether it needs ORM or not, because these conditions are variable.

Just about every other transaction that we make today happens online, which makes reputation management an important aspect for maintaining the stance of a business on the Internet. There are high chances that a client or a customer will browse information online to gauge a brand’s reputation before associating. Reputation.social is an online network where you can look for answers related to ORM and how it functions. The moment you become a member, you can join any discussion on the reputation.social forum to ask a query or answer one.

Joining the network of social marketers allows you to connect with like-minded ORM professionals or individuals with similar skill sets. What makes the network a better place is the fact that the forum hosts discussions on sensitive topics like online reputation monitor and repair. You can either learn the skill to neutralize negative contents or gain expertise in boosting positive information to tactfully counter it and scale your business.

Fighting back one or two negative links sounds feasible with the help of professionals sharing ORM tips online on such forums. Nevertheless, there are times when a brand encounters an unavoidable ratio of controversial content that causes your brand to suffer in a massive way. In such cases, a brand needs to approach an organization expert in the field of online reputation management like aReputation.

Reputation management is a sensitive matter and must be handled with care. Therefore, it is better to take professional help, than landing up in a mess.


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What Do You Do When Fake Feedbacks Go Viral Instead of Genuine Ones? Seek an ORM Doctor!

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We, as humans, tend to remember the bad over good. Consequences of a negative situation come at a greater cost as compared to the positive one, resulting in a person’s inclination towards the former. Similarly, even 1% of negative comment or feedback can deteriorate the online reputation of a well-established brand. ORM companies around the world continually service various businesses affected by negative feedbacks, facing not only loss of reputation but also decline in turnover.

Studies carried out by PR agencies reveal that a person is 85% likely to make purchases when it is supported by online recommendations in the form of positive feedbacks. Competitors take advantage of the fact and post fake reviews instead, talking negatively about a brand to cause a drop in its ratio of potential clients.

Online Reputation Management is a clever step towards monitoring such activities in time and preventing the associated consequences. Whether it is a restaurant or a multinational corporation; if people continually talk negatively about it, the brand will experience a decline in business no matter how good a service provider it is. This in turn will affect the business on many levels, majorly including; monetary losses, drop in reputation, and future prospects.

ORM team at aReputation ensures that no such losses take place. It familiarizes you with your brand’s true potential and shields it from the catastrophic aftermath of negative feedbacks and fake reviews. The team fights fraud against your business by tackling with negative information associated to it, available online, in the form of comments, feedbacks, or reviews. It’s time you wipe your reputation clean from all the false accusations made against it.

Online Reputation Management is crucial for the sustenance and growth of your business. A small scale PR agency won’t do as much as a professional ORM firm like aReputation would. Choose wisely before handing over the global reputation of your business and its management to just anyone.


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How Does ORM Rescue Travel and Tourism Industry From a Damaged Reputation?

People have gone digital and so have most of the businesses, to keep up with the growing pace. Travel and tourism is greatly benefited by digitization, as people can now book and cancel tickets at the click of a button, instead of standing in long queues. Digitization has made things convenient for users, but difficult for the marketers as they lose control over their own online reputation. Tourism is a business that is growing every day. Consequently, more companies offering similar services came into being, making it difficult to choose the right one. Referring user feedbacks has become an important step in evaluating a brand and its services. aReputation offers a affordable online reputation management service packaged with all the essential techniques bundled together.ormControlling what people speak of your business is beyond your control but managing it at your end is absolutely possible. Hospitality is all about serving people with their best and tourism falls into the same obligation. However, without a good reputation to backup, it is nearly impossible for any business to continue in the industry for a long run. That is where online reputation management services come to rescue with their professional and result-oriented techniques.

Over 62% people tend to choose a service provider based on the reviews posted about them online. A majority of people are likely not to book a hotel or select a package, if they don’t find good reviews supporting it. Reviews are impacting businesses in a huge way; bad reviews push people away and good reviews attract them.

A stiff competition in the travel and tourism industry is a result of everybody providing almost the same set of services. The difference, however, comes in the way these services are actually delivered. Ignoring online reputation and expecting the business to scale is not a way for travel businesses to survive in the industry. Organizations that can afford, should invest, on professional online reputation management services to preserve their status.

aReputation management and repair services function as the backbone to your business’s lost reputation. Most businesses simply consider monitoring and repair, as the ultimate solution to achieving a successful online reputation. On the other hand, aRepair services offer monitoring, management and repair as a foolproof approach.


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Healthcare Industry Needs ORM Doctors For A Healthy Digital Reputation

A good reputation helps build trust between the service providers and consumers. One can compromise on their comfort but not their lives. Medical practitioners are more likely to lose business because of a bad reputation as compared to any other industry. Dealing with people’s lives makes it necessary for healthcare professionals to maintain a flawless reputation. Consequently, online reputation management becomes greatly valuable for doctors, physicians, hospitals, medical institutions, and private clinics. aReputation is a name you can bank upon to conduct the ORM of a person or a brand.reputation-management-doctorOnline surveys reveal that more than 62% people refer to online reviews about a doctor before choosing his services and 19% use online feedbacks as a method to evaluate a doctor’s worth. Meanwhile, 44% would prefer changing their healthcare specialist depending on the reviews about other doctors.

Healthcare sector is vulnerable to acts of defamation because a large number of users rely on online reviews to evaluate its services. Though most of these reviews are posted by genuine users, but there is a high chance of a brand losing its reputation to the fake reviews posted by its competitors.

There are a number of things that a patient can be outraged about, extended bills, delayed reports, unhygienic hospital premises, inconvenient stay, or other such instances. You need to fix an immediate appointment with the best ORM doctor if your digital health is suffering from online slaughter.

3 Steps to Accomplish Good ORM for Healthcare

  1. Monitor Client Reviews: Improvement is impossible if you are unaware and awareness about a subject matter is achievable through monitoring. Reputation management experts study what users say about healthcare specialists or an individual, to monitor their online reputation.
  2. Manage Negative Remarks: Positive reviews are unable to pull in as much user attention as the negative remarks do. However, the impact of bad feedback also remains negative, making it difficult to scale the brand or person. Therefore, managing negative remarks is a necessary step to reduce the impact.
  3. Share Positive Feedbacks: Managing defamatory remarks is not enough to lower its impact on the reputation of a healthcare specialist. You need to rebuild the reputation, which requires balancing the negative feedbacks with a set of positive ones. 

     

aReputation is a brand management firm that takes care of individual and business reputation with the best in class techniques. All the essential techniques of brand reputation repair and management are undertaken in order to rebuild the lost reputation of a brand right from the scratch.


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Is Your Reputation going downhill? Get Help from Online Reputation Repair Experts

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Any business, big or small, can be affected by bad online reputation. Notwithstanding the size and nature of a brand, bad ORM can demolish hard-earned reputation in a matter of few days. But all hopes are not lost. An Internet reputation management firm brings in a lot of difference while implementing techniques that repair your damaged online reputation. Professional ORM companies can stall the damage, and repair it. One such ORM firm, aReputation is reputed for tackling such matters.

aReputation Repair service, offered by this company, excels in fixing the decline in business.

How Does Online Reputation Repair Firms Help?

It is important for your online reputation to be handled by an expert instead of a novice who knows little about monitoring the target areas and fixing them. Companies generally do not have ample amount of resources to manage and repair their own online reputation issues. Dedicated ORM firms have a greater potential to serve success rate for your online reputation repair because of the following facts:

  1. They have worked with a number of clients from different industry which gives them better exposure to understand varied business levels.
  2. They have studied defamation cases of various intensity levels which gives them the expertise to fix yours with suitable repair techniques.

Moreover, online reputation management firms provide positive links that can counter defamatory content along with the removal of negative information or comments. Their exposure to diverse situation makes them capable of quickly understand the ratio of damage to your reputation and fix it accordingly.

In-house departments may fail to do so, owing to their limited exposure to different industries, clients, and situations as compared to a firm that dedicatedly deals in Online Reputation Management. aReputation helps manage and maintain online reputation for firms that have either completely lost it or are on the verge of losing it.