aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Stop Relying too much on Digital PR Strategy

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Businesses require a balance of both offline and online presence to make their mark in the markets. When the world started turning to digital technology, businesses too switched from traditional PR to digital PR. However, maintaining a balance between the two techniques is the fundamental way to success.PR or Public Relations is all about the kind of market image you build for your brand.  Exhibiting a true and positive image is important for the progress of your business in the long run.

 

Social media is the perfect space for building public relations. It is also a space that demands meaningful user engagement. However, the interaction means more than just publishing a few Tweets and Facebook posts on social media platforms. The engagement, if done strategically, helps build brand awareness amongst mass audiences leading to a continuous flow of traffic on your website, resulting in increased revenues.

Some tips to increase the impact of your digital PR techniques and to balance them with traditional PR techniques.
1. Track Your Target Audience On Social Network: Social media is not going to do everything on its own; you need to provide your input. Use the platform as a tool to research target audience and monitor their activities and interests. By understanding the pattern of their interests and recent activities, you can easily plan effective targeting strategies.
2. Develop Influential Business Relationships: All skilled influencers are today active on social media. They are expanding their reachability with the medium of web and it connects your brand to their mass audience.
3. Use Your Content as an Outreach Tool: Nothing makes a better impact than a well-written content. If a video goes viral, it is not because who published it but what was published in it; the content. Use the word power wisely to attain the mixed benefits from the traditional and digital PR.
According to a recently conducted IBM survey, more than 70% of online users expressed not being ‘impressed’ by experiencing virtual reality. Striking the right balance between Digital and Traditional PR is the key to achieve desired results and online presence successfully as planned.


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Terminate bad press with ORM

areputationToday bad press has become an inevitable threat to a successful business, and so has the need for Online Reputation Management (ORM). Why, you might ask, considering the fact that some businesses are clean, and hardly do anything to attract negative publicity. But if we look at the modern-day Digital Revolution, nothing seems impossible!

There’s humongous data streaming every second into the digital universe, and keeping a manual tab on it can be a tiring job. ORM companies can help you take control over such situations.

aReputation, one of the leading ORM companies that services Indian and global clients, points out why every relevant business needs Online Reputation Management.

  1. An arch rival, an unhappy ex-employee or just mischief-mongers might litter the Internet domain with hundreds of negative comments about your business. Although it might seem irrelevant or harmless at a superficial level, such bad press can potentially harm your business.
  2. Keeping a tab on conversations in the social media is imperative if you want to keep your business away from bad press. But, it’s easier said than done!Even the most dedicated PR team can’t check them all. Also, constant online monitoring strategy is complex, and it could prove counterproductive, if you decide to do it yourself.
  3. It’s better to relegate the job to the online reputation management Although this would mean putting in some money to get your job done, it would also save your time, while ORM experts work on improving your reputation.

According to aReputation, ORM experts have media monitoring tools that can chaff out the negative and irrelevant news. They do it by tracking specific keywords, social media accounts and media portals. A digital monitoring platform can identify the slightest of tremor that rises against your business, which a well-trained human vigilante might fail to detect.


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Get rid of every useless to least used content on your Social Media Portals

That is good if you are utilising Social Media sites to their fullest and getting adequate results too but do you ever considered that some unrequited content or photo or anything else, is just consuming your space and simply space? Well, it’s time to clean up some space on your social media portals to keep everything managed and easy to observe for your audience.

Reassess your objective: in order to do that, you need to analyse your existing social media strategies, whether they are working for your business, in a desirable manner you want it to fetch you results and all the other features. This analysis will help you to evaluate your business’ aim and objective, which will eventually lead towards your success.

Social Media Audit: whenever a new feature gets added to social media portal, you utilise the same to remain updated and keep your audience up to date as well. Then you create a new account, which becomes your viable social media presences. Make sure that your online reputation management strategies are utilised well to give you requisite results of your choice.

Classify your audience: define your target audience and divide it in order to reach the segments in a different manner, if required. It will eventually enlighten your path regarding social media strategies so that you keep moving forward.

Renew your Social Assets: the following can be a part of your renewing process-

  • General info: just go through your About Us page, Career column, Contact Us portal and everything that makes your user experience more convenient.
  • Background and pictures: give a refreshing look to your social media page, so that people may know that they will be receiving state-of-the-art services because the service provider itself remains up-to-date.

Now you know how to keep things clean and picture all clear, make sure you utilise everything best of everything. You may consult aReputation, an online reputation management consultancy which becomes your digital solution partner at every step.


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aReputation: Online Reputation Management and Digital PR Firm

aReputation reclaims and controls your online reputation, safeguarding it from negative reviews and malicious complaints & converts your company’s worst experience into best. Appin Technology Lab | Atl

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aReputation : Your reputation matters to us.

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Work With Influencers To Make Your Business More Powerful

WHAT EXACTLY IS AN INFLUENCER, ANYWAY?

Influencers are taking over the world.

Endorsements, TV programs and free stuff once reserved for only the hottest celebrities are now being handed out like candy to anyone with an Instagram account. But what exactly constitutes an “influencer”?

Influencers, or “taste makers”, are people who are very active on social media with a large group of dedicated followers. These followers will (we hope) buy anything that they are told to buy. And, although I comment in jest, the truth is that these tastemakers are a great way for any business to maximize their exposure.

While a feature or advertising space in a print magazine would have been the ultimate goal just a few years ago, things now are vastly different. Back in the ‘90s, a feature in InStyle or Vanity Fair would mean fantastic exposure and a high return on investment. Today, digital PR has all but taken over. Our society is fixated on valuing the opinions of “real people” over the once-revered mega brands. Age-old-style marketing is alive and thriving and the best part is that it’s very accessible, even for those on a budget.

ACT, DON’T REACT

Most businesses make the mistake of adopting a reactionary strategy towards working with influencers. That’s because these brands are often bombarded with requests from tastemakers seeking free meals, clothing or jewelry in return for an Instagram post or savvy Tweet. But the influencer marketplace can prove confusing. For example, what exactly is the impact of an Instagrammer with 100k followers snapping shots about your business? The truth is, this type of exposure could be incredibly beneficial for a business but only if it’s tailor-made to your ideal audience.

With the reactionary strategy, you won’t be able to pinpoint for yourself those influencers with the ideal audience and target market to promote your brand. You simply have to trust that the influencers contacting you have a similar type of following as those whom you are trying to attract. This is not always the case.

For example, fashion bloggers are incredibly popular with teenage girls but if you are a clothing brand that sells your pieces for thousands of dollars, I bet there are only a few teenage girls who could afford your clothing.

There are many great ways to vet your influencers, such as using a company like Ugli who will do the job for you. We conduct what is essentially a background check on your future partners. We’ve done it for our friends in their love lives as well as our clients and their influencers, and enjoyed great success every time! We are the matchmakers of the influencer world.

At the end of the day, influencers are a marketing strategist’s dream, and it will often only cost you a meal or a piece from your latest spring collection.

HOW CAN YOU MAKE THE MOST OF THE INFLUENCER RELATIONSHIP?

If your brand hasn’t been bombarded with influencer requests, all is not lost. Dedicated marketing companies such as Ugli will seek out your ideal influencers and build authentic relationships with them over time, paving the way to a long-term collaboration that works alongside your sales goals.

The influencer game is definitely a long play – the best influencers are picky and won’t say yes to anyone without proof of genuine interaction and value. We will play the game for you, and we will make sure that all the best people win.

So, once you’ve found the influencer Romeo to your brand Juliet, how can you get the most out of your collaboration? It’s essential to lay out guidelines to what you will do for them and what you expect them to do for you. Put it into a friendly contract, for an added level of security. Don’t fall into the trap of believing that influencers will always follow up on their promises. Define your expectations and make them clear at the beginning.

Once your influencer posts their content, it’s up to you to get it out there. Retweet, share, comment, engage and just talk, talk, talk online all about your collaboration. Dedicated blog posts and newsletters discussing just how fabulous your influencer is will also prove effective. Hashtag everything and link back to your website, their website and all related online content to make sure your message gets across. The more effort you put in, the higher the rewards you will reap.


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Why Your Digital Marketing Should be Integrated and Holistic

The competition in the business world is tough. To stand out from the crowd, attract loyal clients, and ensure that your business will grow constantly, you need a strong digital marketing strategy that can stand against time and against all odds.

Some of the most effective digital marketing strategies applied by business owners today include content strategy, SEO, social media marketing, and PPC advertising. If you’re implementing digital marketing to achieve your business goals, you might want to reevaluate your strategies and tactics if they are cohesive, integrated and have a holistic approach.

If you’re thinking that an integrated digital marketing strategy is costly and is only practical for big companies, think again. Of course, investing in only a part of digital marketing (e.g., investing only on getting higher search engine ranking or investing only on getting more Facebook likes) will save your money. But will it save your money and business in a long run?

An integrated and holistic digital marketing is a strategy that combines carefully selected sub-strategies, tactics, techniques, and styles to form a more powerful campaign that can generate better, bigger, and more long-lasting results for a brand or business. It unites andharmonizes various digital marketing strategies like SEO, content marketing, social media marketing, and even offline marketing strategies to work as one.

Here are 10 reasons why I recommend that your digital marketing should be integrated and holistic:

1. It ensures the growth of your brand. An integrated digital marketing doesn’t only boost your search engine rankings, number of social media likes, and web traffic, but it helps your business improve its profitability and stability. Since an integrated strategy is based on a holistic approach, it takes into account your deepest goals, such as your business’ bottom line, integrity, and reputation.

2. It generates more intelligent data. One of the great advantages of an integrated digital marketing campaign is that it gives you an opportunity to gather wider and deeper data. This happens because you don’t just generate data from a single channel. With an integrated strategy, you generate intelligent data across several channels such as social media, search engines, and mobile platforms, which you can eventually combine to see a bigger picture.

3. It gives you the ability to accurately target customers. By seeing the bigger and deeper picture, you gain the knack to accurately target and retarget your audience. Imagine if you’re just relying on search engine marketing and ignoring social media. You may understand how your target customers behave on search engines, but you may not understand how they interact on social media. With a multi-channel campaign, you will understand your target customers deeper, and come up with better marketing strategies to influence their buying decisions.

4. It actually saves your money. You might be thinking that a piecemeal digital marketing campaign without an integrated strategy could save your money. But think again. You may benefit from paying cheaper services but does it worth your money? A cheap and hasty campaign may be cheap, but it may also result to nothing but a waste of time and money. With integrated and holistic online marketing strategy, you can have a sense of direction. This helps you have the ability to identify unnecessary campaigns and remove them to stop wasting your money further.

5. It promotes teamwork among the people in your organization. In an integrated digital marketing campaign, multiple strategies, techniques, and people are involved, not only the ones in your marketing department but also everyone who shares your common goal. Here, the people in your business, whether in-house or outsourced, are collaborating with each other to make your marketing campaign more effective, your customers happy, and your business grow.

6. Your digital marketing success doesn’t only depend on a single channel. You don’t just depend on Google, Facebook or any marketing channel alone. Many business owners and marketers in the past relied on the leads they’re getting from Google traffic, but when the search giant made some algorithmic changes, their traffic have declined as well as their revenues and profit.

In an integrated strategy, you create your own value which attracts these channels and their users. By creating valuable content, useful conversations, and other solutions, your brand is loved by Google, Facebook, other channels, and of course their users. You don’t need to worry about chasing Google or Facebook — their users chase you because of your valuable content and solutions.

7. It makes your customers more satisfied. The bottom line of a holistic digital marketing strategy is not only your business’ net income but your consistent net income. This bottom line requires you to consistently make your customers happy so they remain loyal to your brand. Whatever your marketing campaign is, for example if it is SEO, it is crafted to provide valuable and high-quality content to guarantee the satisfaction of your audience.

8. It supports the essence of your business. A holistic digital marketing is based on your core business principles, values, and major goals. It also carries your value proposition and brand’s voice throughout your marketing campaigns.

9. It helps you create a more powerful marketing strategy to win your competition. If you are serious in winning your competition, you should consider that your competitors are already using integrated marketing strategies that can easily win against you. Therefore, don’t let yourself be kicked out from the competition. Integrate your marketing strategies and tactics to have a better structure. They must have bones, muscles and teeth to be competitive.

10. It makes you a better business leader and influencer. Business owners, entrepreneurs, marketers or anyone who implements an integrated and holistic strategy becomes more mature and knowledgeable about the existence of their business and its stakeholders. This helps them grow as a leader and an inspiration to others. Furthermore, when you are always acquainted with several people and talents that are integrated in your strategy, you tend to learn more.