Digital marketing is an ever-changing domain. However, as we move forward towards the year 2019, there are some trends that are going to rule the digital marketing scenario in India as well as across the globe. At aReputation, we have compiled a list of top 5 digital marketing trends that are expected to be more popular than ever in 2019. Take a look:
- Augmented Reality (AR)
There have been several advancements in augmented reality (AR) in the past couple of years. The testing placement of furniture, décor, or any equipment has been made easy in real time through AR. People virtually place those things in their rooms with the help of their smartphones, and then they decide to buy the products after they plan out the whole placement. This is a digital marketing trend that would be quite successful in the year to come.
- The Evergreen Content
It’s not new, but it’s pretty much alive. Evergreen content is a consistent digital marketing trend that refuses to fade away anytime soon. The DIYs, tutorials, how-tos, etc are things that never get outdated. So, create something that people would like to come over again and again to read. Such content is the most viable and effective tool for SEO, and hence, digital marketing.
Social media leader Instagram launched IGTV allowing users to create story videos in a vertical format. A bit different from YouTube’s horizontal videos, IGTV has set a new trend of telling your tale to the world, without having to confine to the shorter length of a standard Instagram story. If you are creating promotional videos, this feature of Instagram will certainly help you do something creative for your digital marketing.
- Mobile Marketing
Geo fencing has turned into a must-have for entrepreneurs looking to get the interest of the target markets, thanks to the buzz of smartphones. With RFID, wireless Bluetooth and GPS navigation systems, geo fencing has the capacity to send specific communications to prospective customers within a particular area. This modern technology has countless uses for digital marketing, such as sending notifications prospective clients about new product launches, or informing existing customers about when a specific product or service is back in stock.
- Voice Marketing
Around 40 per cent people today use voice search on a daily basis, and the voice recognition business is expected to cross the $40 billion mark by 2022. With a surge in the usage of voice-based products such as Google Assistant, Siri and Alexa, it is common for voice searches to progress tremendously in the coming year. Digital marketing domain can take advantage of this particular advancement since voice searches have a major untapped potential.
While the existing channels, such as websites, blogs, social media, video content etc. would still be a favorite to market the brand in the world, the technologies listed above are going to be the golden keys that can open doors to greater business revenues in 2019.