aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.

aREputation Trends Digital Marketing 2019


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Top 5 digital marketing trends that will rule the year 2019

Digital marketing is an ever-changing domain. However, as we move forward towards the year 2019, there are some trends that are going to rule the digital marketing scenario in India as well as across the globe. At aReputation, we have compiled a list of top 5 digital marketing trends that are expected to be more popular than ever in 2019. Take a look:

  1. Augmented Reality (AR)

There have been several advancements in augmented reality (AR) in the past couple of years. The testing placement of furniture, décor, or any equipment has been made easy in real time through AR. People virtually place those things in their rooms with the help of their smartphones, and then they decide to buy the products after they plan out the whole placement. This is a digital marketing trend that would be quite successful in the year to come.

  1. The Evergreen Content

It’s not new, but it’s pretty much alive. Evergreen content is a consistent digital marketing trend that refuses to fade away anytime soon. The DIYs, tutorials, how-tos, etc are things that never get outdated. So, create something that people would like to come over again and again to read. Such content is the most viable and effective tool for SEO, and hence, digital marketing.

  1. IGTV

Social media leader Instagram launched IGTV allowing users to create story videos in a vertical format. A bit different from YouTube’s horizontal videos, IGTV has set a new trend of telling your tale to the world, without having to confine to the shorter length of a standard Instagram story. If you are creating promotional videos, this feature of Instagram will certainly help you do something creative for your digital marketing.

  1. Mobile Marketing

Geo fencing has turned into a must-have for entrepreneurs looking to get the interest of the target markets, thanks to the buzz of smartphones. With RFID, wireless Bluetooth and GPS navigation systems, geo fencing has the capacity to send specific communications to prospective customers within a particular area. This modern technology has countless uses for digital marketing, such as sending notifications prospective clients about new product launches, or informing existing customers about when a specific product or service is back in stock.

  1. Voice Marketing

Around 40 per cent people today use voice search on a daily basis, and the voice recognition business is expected to cross the $40 billion mark by 2022. With a surge in the usage of voice-based products such as Google Assistant, Siri and Alexa, it is common for voice searches to progress tremendously in the coming year. Digital marketing domain can take advantage of this particular advancement since voice searches have a major untapped potential.

While the existing channels, such as websites, blogs, social media, video content etc. would still be a favorite to market the brand in the world, the technologies listed above are going to be the golden keys that can open doors to greater business revenues in 2019.

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The power of online reputation management (ORM) | A Case Study

What is the first thing that comes up when you search your brand’s name online? Are you aware of what your customers are saying about you? Maintaining your online business reputation is a crucial task. With numerous open platforms available to people, it is essential what your brand speaks online.

An oil stain on the reputation online, can hamper your business in ways unanticipated. Here is a case study of how United Airlines’ reputation was at stake because of one song.

United Breaks Guitars

A song that highlights the incredible power of social media, United Breaks Guitars is a customer complaint that had all the qualities to go viral. Produced by Canadian musician Dave Carroll. He took this step when his efforts to recover the value of his guitar, broken in transit, went in vain for over a year. Posted on July 6, 2009, the video was shared by Carroll’s friends, posted by various people on their sites and shared by bloggers. From there, it was an easy path to mainstream media. The video had 4.6 million hits by the end of July, with external references increasing the audience by many more.

The viral video showcased a very important and useful insight. People spend more time on social media compared to television. A music video produced for as low as $150 is capable of getting the attention an airline and its customers.

With their presence on Twitter, United picked up the video the next day it was posted and responded with, “This has struck a chord w/us and we’ve contacted him directly to make it right,” on July 7. The airline offered $1,200 to replace the guitar and $1,200 in flight vouchers. When Dave Carroll asked the airline to give the money to another, similarly affected passenger, they decided to donate $3,000 to a music school. United used Twitter as a communication channel throughout the commotion and responded with “Absolutely right, and 4 that (among other things), we are v.sorry and are making it right. Plan 2 use video in training,” to critical tweets.

United’s response was received in different ways. People were divided into classes saying it was very good or could have been better. Students however, had a mixed opinion about United making a positive statement on customer service, or keeping a low profile on the incident to let the attention subside.

Incidents like these, have the power to make or break a business. Online reputation management (ORM), is an important aspect, and an organization needs to be proactive about their online stance.

The world is a transparent and saying exactly who you are builds a positive repute. However, projecting a speculative version of truth will not help. Keeping a check on what people are saying about you, should be the first task in your checklist.

Source: https://www.areputation.co.uk/power-online-reputation-management-orm-case-study/


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How To Enhance the Impact of Digital PR Strategy to Make It Big

digital PR

 

 

 

Businesses require a balance of both offline and online presence to make their mark in the markets. When the world started turning to digital technology, businesses too switched from traditional PR to digital PR. However, maintaining a balance between the two techniques is the fundamental way to success.PR or Public Relations is all about the kind of market image you build for your brand.  Exhibiting a true and positive image is important for the progress of your business in the long run.

 

Social media is the perfect space for building public relations. It is also a space that demands meaningful user engagement. However, the interaction means more than just publishing a few Tweets and Facebook posts on social media platforms. The engagement, if done strategically, helps build brand awareness amongst mass audiences leading to a continuous flow of traffic on your website, resulting in increased revenues.

Some tips to increase the impact of your digital PR techniques and to balance them with traditional PR techniques.
1. Track Your Target Audience On Social Network: Social media is not going to do everything on its own; you need to provide your input. Use the platform as a tool to research target audience and monitor their activities and interests. By understanding the pattern of their interests and recent activities, you can easily plan effective targeting strategies.
2. Develop Influential Business Relationships: All skilled influencers are today active on social media. They are expanding their reachability with the medium of web and it connects your brand to their mass audience.
3. Use Your Content as an Outreach Tool: Nothing makes a better impact than a well-written content. If a video goes viral, it is not because who published it but what was published in it; the content. Use the word power wisely to attain the mixed benefits from the traditional and digital PR.
According to a recently conducted IBM survey, more than 70% of online users expressed not being ‘impressed’ by experiencing virtual reality. Striking the right balance between Digital and Traditional PR is the key to achieve desired results and online presence successfully as planned.


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aReputation: Online Reputation Management and Digital PR Firm

aReputation reclaims and controls your online reputation, safeguarding it from negative reviews and malicious complaints & converts your company’s worst experience into best. Appin Technology Lab | Atl

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SEO Strategies need to follow

With every passing Google algorithm update, it gets harder and harder to cheat the system. If your goal in the coming year is to get results at any cost through black hat tactics, you’re in for a rude awakening. We have finally arrived in a time where quality surpasses quantity by a landslide. Quality content that searchers love has become the prerequisite for search rankings and anything less will feel the wrath of Google’s penalty.
In this post, there are SEO trends, predictions for the coming year, and how you can do it:

1. Social signals ranking you higher in search results
After seeing sources like Mashable and Business Insider conclude that Google+ has failed, it seems like Google has given authority back to social signals. So the more your website is mentioned on social platforms, the more likely your website will rank in search results.
Although we don’t know the full implications of this yet since it’s fairly new, I’ve begun seeing hints confirming this is true.

2. Link disavowing
If you keep hitting walls with your SEO results (with strategies that should be working), it might be an ugly past haunting you. Many of the blackhat techniques and old school tactics from the early days of SEO are no longer relevant.
For your current SEO results to succeed, one strategy is to remove spammy, artificial, or low-quality links to your website with link disavowing. This strategy removes links that are damaging your credibility with Google’s algorithm.

3. Replace inactive links with active links for sites in your industry
This is a great way to help other people with SEO, and grow backlinks to your own website.
Here’s the three step process:
1. Use the dead link checker to find broken links on websites relevant to your market
2. Let them know about the broken links via email
3. Suggest they replace the broken links with your active link

4. Co-citation
Co-citation is like link building without link building. It sounds weird, I know.
According to Kissmetrics, “Co-citation is when one website or brand is mentioned (not linked) by two different sources.” Or you can think of it like families who talk about other families in a neighborhood. Google is paying attention to family A’s conversation about family’s B and C even though B and C don’t know each other. These mentions are used as a ranking factor, even though there’s no direct link.

5. SEO Audits
Check your SEO score with WooRank. If it’s low, there’s a good chance the site will give you tasks like “Create and configure your robots.txt file” or “Optimize your site speed performance.” This is the new standard.
I’m not talking about just title tag and meta descriptions, but the minification of Javascript, CSS, heat maps and much more. All these techniques will help your website operate more efficiently (and we all know how much Google loves efficiency).
If you are fixing an older website or building a new website from scratch, invest in a developer who can do the job right. The process is only going to get more technical so don’t cheap out because you will end up paying for it in the long run.

6. The Skyscraper Method
The Skyscraper Method is finding the biggest content skyscraper that exists, and building a skyscraper that’s bigger, better, and irresistible to link to.

Follow these steps to try The Skyscraper Method for yourself:
1. Find content being linked to by sites with a ton of domain authority. You can use Site Explorer to do this.
2. Make content that’s better, longer, or more thorough.
3. Reach out to the same bloggers that linked to the original articles you researched, and share your newly created content.
4. Rake in the traffic and place yourself as the leader in the industry.
Living in an age of sharing, acquiring backlinks is not only hard, but it’s like doing SEO blindfolded. You have the power to win backlinks with The Skyscraper Method.

7. Link to other leaders in the game
Link to popular content creators in your industry, and then message them to let them know without asking for anything in return. I suggest making this 10-20% of your monthly efforts. Think of it as an SEO tax.
Not only does this help you build your community, it’ll put you on the radar of other content creators who may link to you in the future.

8. Research
No SEO strategy matters without research. If you are implementing more than you are researching, it’s time to go back to the drawing board and make sure you’re heading in the right direction.


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Some Digital Marketing Strategy Tips For Your Business

1. Set your objectives. A successful strategy is much more likely if you’re very clear about what you want to achieve. Define your KPIs (Key Performance Indicators) clearly, and set specific targets for these that can be measured by a tool such as Google Analytics. If a KPI is that you want more leads from your site, for example, a goal such as getting ten leads per month by month six makes this target measurable and specific.

2. Understand your starting point. You should aim to learn from past mistakes by looking at your own business history, the competitive market and the context of the industry. It’s important to consider any changes in technology products or customer expectations that are relevant to you, and to look at what your competitors are doing. Carrying out a competitive audit can provide significant information on the industry/competitive dynamics, and also gives you a baseline to use for comparison as you go forward.

3. Focus on the customer. Remember that your digital strategy should be centred on your customer, not on you. Your research should consider what your customers are looking for, what sort of terminology they are using, and how they want to interact with you. You can find out more about your demographic by using Audience Reports (in Google Analytics) to identify key information about your target consumers.

4. Stick to your budget. You should clearly define your budget and your resource commitment from the outset, and be clear about where resources and budget will be applied, considering what return you are expecting from each. For example, you may run an email campaign that aims to deliver leads and a Facebook campaign that is expected to grow your audience. These are both valid activities, but they have very different intentions.

5. Review constantly. Digital marketing is easily measured online, and you can review your strategy and make adjustments frequently. If you have been clear with your KPIs and targets, you can set up systems to measure conversions and track your performance compared to your plan. Don’t be afraid to make changes quickly if something isn’t working: updating your plan, adjusting your tactics and regularly reviewing your strategy allows you to make the most of your digital marketing and web presence.