aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


Leave a comment

Top 3 Reasons why Real Estate Developers need Social Media

real-estateMore and more people are using the Internet to look for new properties in the real estate world. Only a few years ago, people looked up properties online on a computer, took a map, and drove out to see a potential home.

But  technology has changed the entire way the real estate world functions now. The Digital Revolution has made it a highly competitive business. Today, people consider or discard property options with just a swipe on their smartphones.

If you’re a real estate agent or developer, having social media presence is crucial. Else, your competitors might just  sail ahead, while you keep waiting for that prospective buyer.

aReputation, a leading digital wellness company, discusses the three top benefits of Online Reputation Management (ORM) that a real estate business can attain.

  1. Stay up-to-date: Since most people look for properties online, it gets easier to find out the likes and dislikes of Having an idea about what your client’s preferences is definitely an  added advantage.
  2. Grow your brand: Branding your realtor company is a must. You have to set yourself apart from your competitors and rivals. There’s a reason why successful real estate companies shell out money for branding.
  3. Educate your clients: Dealing with the innocence and ignorance of clients can be painful. Adding tools like calculators, loan information mortgage, home buyer tips and access to MLS listings will up the value of your website.

Building a relationship with your client is imperative in today’s competitive world. This can be done by staying relevant to your area of expertise. Creating your own website is not enough. You need social media presence to gauge growth and development.

Get in touch with a reputed ORM company and let your business go boom!

Advertisements


Leave a comment

aReputation: Online Reputation Management and Digital PR Firm

aReputation reclaims and controls your online reputation, safeguarding it from negative reviews and malicious complaints & converts your company’s worst experience into best. Appin Technology Lab | Atl

areputation prezi

aReputation : Your reputation matters to us.

Leave a comment

areputation


Leave a comment

Work With Influencers To Make Your Business More Powerful

WHAT EXACTLY IS AN INFLUENCER, ANYWAY?

Influencers are taking over the world.

Endorsements, TV programs and free stuff once reserved for only the hottest celebrities are now being handed out like candy to anyone with an Instagram account. But what exactly constitutes an “influencer”?

Influencers, or “taste makers”, are people who are very active on social media with a large group of dedicated followers. These followers will (we hope) buy anything that they are told to buy. And, although I comment in jest, the truth is that these tastemakers are a great way for any business to maximize their exposure.

While a feature or advertising space in a print magazine would have been the ultimate goal just a few years ago, things now are vastly different. Back in the ‘90s, a feature in InStyle or Vanity Fair would mean fantastic exposure and a high return on investment. Today, digital PR has all but taken over. Our society is fixated on valuing the opinions of “real people” over the once-revered mega brands. Age-old-style marketing is alive and thriving and the best part is that it’s very accessible, even for those on a budget.

ACT, DON’T REACT

Most businesses make the mistake of adopting a reactionary strategy towards working with influencers. That’s because these brands are often bombarded with requests from tastemakers seeking free meals, clothing or jewelry in return for an Instagram post or savvy Tweet. But the influencer marketplace can prove confusing. For example, what exactly is the impact of an Instagrammer with 100k followers snapping shots about your business? The truth is, this type of exposure could be incredibly beneficial for a business but only if it’s tailor-made to your ideal audience.

With the reactionary strategy, you won’t be able to pinpoint for yourself those influencers with the ideal audience and target market to promote your brand. You simply have to trust that the influencers contacting you have a similar type of following as those whom you are trying to attract. This is not always the case.

For example, fashion bloggers are incredibly popular with teenage girls but if you are a clothing brand that sells your pieces for thousands of dollars, I bet there are only a few teenage girls who could afford your clothing.

There are many great ways to vet your influencers, such as using a company like Ugli who will do the job for you. We conduct what is essentially a background check on your future partners. We’ve done it for our friends in their love lives as well as our clients and their influencers, and enjoyed great success every time! We are the matchmakers of the influencer world.

At the end of the day, influencers are a marketing strategist’s dream, and it will often only cost you a meal or a piece from your latest spring collection.

HOW CAN YOU MAKE THE MOST OF THE INFLUENCER RELATIONSHIP?

If your brand hasn’t been bombarded with influencer requests, all is not lost. Dedicated marketing companies such as Ugli will seek out your ideal influencers and build authentic relationships with them over time, paving the way to a long-term collaboration that works alongside your sales goals.

The influencer game is definitely a long play – the best influencers are picky and won’t say yes to anyone without proof of genuine interaction and value. We will play the game for you, and we will make sure that all the best people win.

So, once you’ve found the influencer Romeo to your brand Juliet, how can you get the most out of your collaboration? It’s essential to lay out guidelines to what you will do for them and what you expect them to do for you. Put it into a friendly contract, for an added level of security. Don’t fall into the trap of believing that influencers will always follow up on their promises. Define your expectations and make them clear at the beginning.

Once your influencer posts their content, it’s up to you to get it out there. Retweet, share, comment, engage and just talk, talk, talk online all about your collaboration. Dedicated blog posts and newsletters discussing just how fabulous your influencer is will also prove effective. Hashtag everything and link back to your website, their website and all related online content to make sure your message gets across. The more effort you put in, the higher the rewards you will reap.


Leave a comment

Why Your Digital Marketing Should be Integrated and Holistic

The competition in the business world is tough. To stand out from the crowd, attract loyal clients, and ensure that your business will grow constantly, you need a strong digital marketing strategy that can stand against time and against all odds.

Some of the most effective digital marketing strategies applied by business owners today include content strategy, SEO, social media marketing, and PPC advertising. If you’re implementing digital marketing to achieve your business goals, you might want to reevaluate your strategies and tactics if they are cohesive, integrated and have a holistic approach.

If you’re thinking that an integrated digital marketing strategy is costly and is only practical for big companies, think again. Of course, investing in only a part of digital marketing (e.g., investing only on getting higher search engine ranking or investing only on getting more Facebook likes) will save your money. But will it save your money and business in a long run?

An integrated and holistic digital marketing is a strategy that combines carefully selected sub-strategies, tactics, techniques, and styles to form a more powerful campaign that can generate better, bigger, and more long-lasting results for a brand or business. It unites andharmonizes various digital marketing strategies like SEO, content marketing, social media marketing, and even offline marketing strategies to work as one.

Here are 10 reasons why I recommend that your digital marketing should be integrated and holistic:

1. It ensures the growth of your brand. An integrated digital marketing doesn’t only boost your search engine rankings, number of social media likes, and web traffic, but it helps your business improve its profitability and stability. Since an integrated strategy is based on a holistic approach, it takes into account your deepest goals, such as your business’ bottom line, integrity, and reputation.

2. It generates more intelligent data. One of the great advantages of an integrated digital marketing campaign is that it gives you an opportunity to gather wider and deeper data. This happens because you don’t just generate data from a single channel. With an integrated strategy, you generate intelligent data across several channels such as social media, search engines, and mobile platforms, which you can eventually combine to see a bigger picture.

3. It gives you the ability to accurately target customers. By seeing the bigger and deeper picture, you gain the knack to accurately target and retarget your audience. Imagine if you’re just relying on search engine marketing and ignoring social media. You may understand how your target customers behave on search engines, but you may not understand how they interact on social media. With a multi-channel campaign, you will understand your target customers deeper, and come up with better marketing strategies to influence their buying decisions.

4. It actually saves your money. You might be thinking that a piecemeal digital marketing campaign without an integrated strategy could save your money. But think again. You may benefit from paying cheaper services but does it worth your money? A cheap and hasty campaign may be cheap, but it may also result to nothing but a waste of time and money. With integrated and holistic online marketing strategy, you can have a sense of direction. This helps you have the ability to identify unnecessary campaigns and remove them to stop wasting your money further.

5. It promotes teamwork among the people in your organization. In an integrated digital marketing campaign, multiple strategies, techniques, and people are involved, not only the ones in your marketing department but also everyone who shares your common goal. Here, the people in your business, whether in-house or outsourced, are collaborating with each other to make your marketing campaign more effective, your customers happy, and your business grow.

6. Your digital marketing success doesn’t only depend on a single channel. You don’t just depend on Google, Facebook or any marketing channel alone. Many business owners and marketers in the past relied on the leads they’re getting from Google traffic, but when the search giant made some algorithmic changes, their traffic have declined as well as their revenues and profit.

In an integrated strategy, you create your own value which attracts these channels and their users. By creating valuable content, useful conversations, and other solutions, your brand is loved by Google, Facebook, other channels, and of course their users. You don’t need to worry about chasing Google or Facebook — their users chase you because of your valuable content and solutions.

7. It makes your customers more satisfied. The bottom line of a holistic digital marketing strategy is not only your business’ net income but your consistent net income. This bottom line requires you to consistently make your customers happy so they remain loyal to your brand. Whatever your marketing campaign is, for example if it is SEO, it is crafted to provide valuable and high-quality content to guarantee the satisfaction of your audience.

8. It supports the essence of your business. A holistic digital marketing is based on your core business principles, values, and major goals. It also carries your value proposition and brand’s voice throughout your marketing campaigns.

9. It helps you create a more powerful marketing strategy to win your competition. If you are serious in winning your competition, you should consider that your competitors are already using integrated marketing strategies that can easily win against you. Therefore, don’t let yourself be kicked out from the competition. Integrate your marketing strategies and tactics to have a better structure. They must have bones, muscles and teeth to be competitive.

10. It makes you a better business leader and influencer. Business owners, entrepreneurs, marketers or anyone who implements an integrated and holistic strategy becomes more mature and knowledgeable about the existence of their business and its stakeholders. This helps them grow as a leader and an inspiration to others. Furthermore, when you are always acquainted with several people and talents that are integrated in your strategy, you tend to learn more.


Leave a comment

WHY ARE LANDING PAGES SO IMPORTANT?

We’re big fans of landing pages. We often write and talk about the right way to design one or even the best practices of landing pages. But, you might still be wondering why these pages are so important for your digital marketing strategy.

It isn’t just about generating leads and offering lead magnets like ebooks and checklists. Landing pages can accomplish so much more than collecting a lead’s contact information.

Yes. You read that correctly: so much more.

Sure, generating leads is an incredible thing for your business. But, these pages have other purposes that can be just as crucial to the success of your online strategy.

Landing pages help your business generate leads

We mentioned this above, so it shouldn’t be too much of a shock, but the number one reason you need a landing page is to generate leads.

If your website isn’t generating leads, then your site isn’t living up to its potential.

A business’s website should be their most powerful marketing tool and act as a 24/7 salesperson. When you set up landing pages correctly, with the right design and best practices, you set yourself up to grow your business and increase sales.

These pages are a place for you to offer gated materials in exchange for contact information.

For example, if you’re a digital marketing agency, you might offer a Logo Design Checklist download to visitors interested in branding or rebranding. In order for a visitor to access the checklist, they’ll have to fill out a form, which turns them into a lead for the agency.

Landing pages help you gather information about customers

If you’re collecting contact information from leads, then you’re actually doing a whole lot more than you might think.

The contact forms on your landing pages provide you invaluable insights into your customers and potential customers.

If you take the time to analyze the information from the forms, you should be able to understand the demographics of your actual market compared to your target market.

Are you attracting the customers you set out to attract?

Why are the leads you are currently receiving the ones filling out the form?

Why is your target market not filling out the form?

The best way to gather this information is to ask basic questions on your landing page forms like:

  • Type of industry
  • Business website
  • Company name
  • Size of company

Just remember to keep the questions relevant to your business and your offer.

Landing pages help you track your traffic

When someone fills out a form on your landing page, you can start to track their movements on your site.

While this might sound complicated, there are some great tools that help you accomplish this.

What good does this do you?

Well, for starters it will help you establish a relationship with your leads. You’ll be able to understand their positioning and perspective better because you’ll see what pages on your site they went to.

With this information, you can start formulating their pain points before you ever talk to them, so you can help them better understand why you have the solution they are looking for.

Landing pages help match your advertisements to your website

We say this a lot: consistency is key in marketing.

If you’re running a paid advertising campaign on Facebook, Linkedin, or even Google Adwords, then you need to make sure the page the ad takes visitors to is consistent with the actual ad.

Things like messaging, images, graphics, and the offer itself need to be connected and consistent from ad to page.

You can’t redesign your home page every time you create a new ad. (Well, you could, but that wouldn’t be advisable.)

Instead, you need to create landing pages that feel like they are part of your website while also being consistent with whatever ad is driving traffic to them. It provides a better user experience, but it will also help you convert traffic.

Landing pages provide you an opportunity to segment your audience

Depending on your business, you may have several different target audiences. You don’t want to create a single landing page and expect all of your target audiences to convert on that page.

When you try to talk to everyone at once, no one will get the message.

Landing pages help you segment your audience, so you can speak directly to them

With specific and targeted messages, you’ll be able to connect with your visitors better, move them through your online sales funnel, and generate leads in a whole different way.

Bonus: when you segment your audiences to different landing pages, it’ll help you nurture them into customers more easily and accurately because you won’t have to try and identify which market they are coming from.

Landing pages let you announce new products or services

Landing pages help you make announcements and generate interest around new products and services.

If you’re rolling out a new product or service, it can be difficult to gain the attention and interest you need to make the new rollout viable.

With a landing page, you can start to test the product or service line update and collect lead information based on interest in the new rollout. While this is still a form of lead generation, it’s also a great way to understand the perception of the rollout.

If you have trouble gaining any interest or traction, then maybe you need to reconsider the rollout or your strategy.

Landing pages are about more than lead generation

We talk a lot about lead generation. It’s great for your business, but it’s not the only thing your website has going on.

Landing pages are a great tool for learning new insights, generating leads, collecting information, and gaining a new perspective on your business and audience.


Leave a comment

Why Is Mobile Marketing Getting The Edge?

For anyone who is serious about growing the online side of their business, it’s imperative that they consider Mobile Marketing. Over the past few years the growth in mobile smart phone usage has been nothing less than astronomical. Just to put this into perspective, in a recent info-graphic published by Microsoft Tag, it states that out of the 4 billion mobile phones in the world today, over one quarter (or 1.08 billion) of these are smart phones. The report goes on to say that 50% of mobile phone users readily use their devices daily in order to access the internet.

When we carried out our own tests here at across client sites, it was found that up to 28% of visitors were accessing it via a mobile device. These figures are only set to grow and are in accordance with recent figures published by Pingdom.com. Their findings state that over the last two years (2010-2012) the mobile share of web traffic has increased by 162% with the biggest increases coming from Asia and Europe, showing growth of 192% and 183% respectively.

So this begs the question…why are more people accessing the internet via hand held devices and what are the Mobile Marketing opportunities?

The first thing to mention is the growing number of public wi-fi hotspots. These make it very convenient for people to log on to the World Wide Web when they are out and about. In addition, according to the Institute of Direct and Digital Marketing (IDDM), they state that people can now benefit considerably from much lower data charges by signing up to plans that allow fixed-rate data packages. Finally Smart phone companies are continually developing faster processing power and bigger touch screens on their models. This means that users can inevitably carry out tasks on their mobile phones far more efficiently and conveniently than they would their PC or laptop.

So when it comes to Mobile Marketing, why has it got the edge over more traditional online marketing methods? Aside from the obvious fact that more people are accessing the internet via their mobile devices, here are some other reasons that a business may want to consider mobile marketing as a serious option.

Geo-targeted advertising
One of the new exiting ways that mobile marketing can attract customers is by using geo-targeted information. Many phones have GPS services which means that your phone knows exactly where it is at any given time. Using this information, marketers can deliver laser targeted advertising pertaining to local products and services. For instance, if you’re about to walk into a department store, it can be set up so that you can receive adverts relating to special offers within that store. Or alternatively marketers can give you information on offers pertaining to your localised area.

In phone facilities
As technology gets better and better, phones are more geared up to receiving mobile marketing information. With the introduction of QR codes and bar code scanners, customers can walk into a store, scan the product into their phone and look for product reviews, best prices, and even best competitive offers in order to help them make an informed buying decision. For advertisers and consumers alike, sending and receiving media in this way is far more convenient and easier than it would be via a PC or laptop.

Consumers wallet/retailers store front
The growth of E-commerce makes it far easier now in mobile marketing to advertise products via mobile phone. With the introduction of mobile coupons offering special offers, time and location based deals and push notifications, not to mention mobile technology swipe and pay facilities, mobile devices are fast becoming the consumer’s wallet as well as the advertisers store front.

It is fair to say that mobile marketing is still in its infancy and we really are only at the tip of the iceberg. As the technology builds, so will the marketing strategies. So as a business you have to ask yourself the question. can you really afford not to employ mobile marketing strategies? Even if you only have a small business, there are marketing methods that you can use that can open your goods and services up to a whole new client base.

Contact us today for more information on Mobile Marketing and how we can help.