aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Online reviews are here to stay for businesses- Love them or hate them

If you have own business, you’ve presumably been affected by online reviews inside the previous couple of years. Whether you are a Dentists, plumber, doctor, builder ,restaurant etc. when you interface with the public  you’ve probably got positive and negative reviews out there somewhere.

According to a recent survey by a company in the industry, 91 percent of consumers now read online reviews (vs. 88 percent in 2014) and 38 percent of consumers say they form an opinion by reading just 1-3 reviews.

The gorilla in online reviews obviously is Yelp. They were the principal and the largest online review portal. They first made their mark with restaurants and rapidly expanded to various industries and businesses.

If you are a business who has had multiple reviews on Yelp, you’ve likely had to deal with “hidden” reviews that don’t appear in the main section. Often (too often, some businesses would say), these are positive reviews that Yelp has decided shouldn’t be included with other reviews. Yelp says it uses automated software to help it filter reviews. According to a Forbes article, a Yelp spokesperson claims “reviews are excluded for a variety of reasons”.

One of the problems we see with Yelp is that there is no “opt-out” option for businesses that don’t want to have customers leave reviews on the site.

So what can and should you do to help your online reputation on Yelp (and similar sites)?

read more..

Source: http://goo.gl/mNlGDo


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Why Your Digital Marketing Should be Integrated and Holistic

The competition in the business world is tough. To stand out from the crowd, attract loyal clients, and ensure that your business will grow constantly, you need a strong digital marketing strategy that can stand against time and against all odds.

Some of the most effective digital marketing strategies applied by business owners today include content strategy, SEO, social media marketing, and PPC advertising. If you’re implementing digital marketing to achieve your business goals, you might want to reevaluate your strategies and tactics if they are cohesive, integrated and have a holistic approach.

If you’re thinking that an integrated digital marketing strategy is costly and is only practical for big companies, think again. Of course, investing in only a part of digital marketing (e.g., investing only on getting higher search engine ranking or investing only on getting more Facebook likes) will save your money. But will it save your money and business in a long run?

An integrated and holistic digital marketing is a strategy that combines carefully selected sub-strategies, tactics, techniques, and styles to form a more powerful campaign that can generate better, bigger, and more long-lasting results for a brand or business. It unites andharmonizes various digital marketing strategies like SEO, content marketing, social media marketing, and even offline marketing strategies to work as one.

Here are 10 reasons why I recommend that your digital marketing should be integrated and holistic:

1. It ensures the growth of your brand. An integrated digital marketing doesn’t only boost your search engine rankings, number of social media likes, and web traffic, but it helps your business improve its profitability and stability. Since an integrated strategy is based on a holistic approach, it takes into account your deepest goals, such as your business’ bottom line, integrity, and reputation.

2. It generates more intelligent data. One of the great advantages of an integrated digital marketing campaign is that it gives you an opportunity to gather wider and deeper data. This happens because you don’t just generate data from a single channel. With an integrated strategy, you generate intelligent data across several channels such as social media, search engines, and mobile platforms, which you can eventually combine to see a bigger picture.

3. It gives you the ability to accurately target customers. By seeing the bigger and deeper picture, you gain the knack to accurately target and retarget your audience. Imagine if you’re just relying on search engine marketing and ignoring social media. You may understand how your target customers behave on search engines, but you may not understand how they interact on social media. With a multi-channel campaign, you will understand your target customers deeper, and come up with better marketing strategies to influence their buying decisions.

4. It actually saves your money. You might be thinking that a piecemeal digital marketing campaign without an integrated strategy could save your money. But think again. You may benefit from paying cheaper services but does it worth your money? A cheap and hasty campaign may be cheap, but it may also result to nothing but a waste of time and money. With integrated and holistic online marketing strategy, you can have a sense of direction. This helps you have the ability to identify unnecessary campaigns and remove them to stop wasting your money further.

5. It promotes teamwork among the people in your organization. In an integrated digital marketing campaign, multiple strategies, techniques, and people are involved, not only the ones in your marketing department but also everyone who shares your common goal. Here, the people in your business, whether in-house or outsourced, are collaborating with each other to make your marketing campaign more effective, your customers happy, and your business grow.

6. Your digital marketing success doesn’t only depend on a single channel. You don’t just depend on Google, Facebook or any marketing channel alone. Many business owners and marketers in the past relied on the leads they’re getting from Google traffic, but when the search giant made some algorithmic changes, their traffic have declined as well as their revenues and profit.

In an integrated strategy, you create your own value which attracts these channels and their users. By creating valuable content, useful conversations, and other solutions, your brand is loved by Google, Facebook, other channels, and of course their users. You don’t need to worry about chasing Google or Facebook — their users chase you because of your valuable content and solutions.

7. It makes your customers more satisfied. The bottom line of a holistic digital marketing strategy is not only your business’ net income but your consistent net income. This bottom line requires you to consistently make your customers happy so they remain loyal to your brand. Whatever your marketing campaign is, for example if it is SEO, it is crafted to provide valuable and high-quality content to guarantee the satisfaction of your audience.

8. It supports the essence of your business. A holistic digital marketing is based on your core business principles, values, and major goals. It also carries your value proposition and brand’s voice throughout your marketing campaigns.

9. It helps you create a more powerful marketing strategy to win your competition. If you are serious in winning your competition, you should consider that your competitors are already using integrated marketing strategies that can easily win against you. Therefore, don’t let yourself be kicked out from the competition. Integrate your marketing strategies and tactics to have a better structure. They must have bones, muscles and teeth to be competitive.

10. It makes you a better business leader and influencer. Business owners, entrepreneurs, marketers or anyone who implements an integrated and holistic strategy becomes more mature and knowledgeable about the existence of their business and its stakeholders. This helps them grow as a leader and an inspiration to others. Furthermore, when you are always acquainted with several people and talents that are integrated in your strategy, you tend to learn more.


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5 very important reasons your company needs online reputation management

A lot of people don’t see the necessity of listening online. The truth is this is perhaps more important than actually being active online. The cold hard fact is that people are having conversations (good and bad) about your brand whether you like it or not and for anyone with an interest in selling (which let’s face it we all are) its crucial to pay attention to what our customers, potential customers, competitors and influencers are saying about our brands.

ORM — Online Reputation Management — is a really good way to go about listening. There are a number of tools out there that you can use, but the real value comes out of understanding what ORM actually means for your business.

1. It’s all about listening
I cannot stress enough how important it is to be in the loop in terms of what is being said about your business online. Far too often companies which carelessly disregard the importance of what people are saying are left with huge crisis management ordeals which could have been avoided.

According to statistics from research company Pew, four out of five people state that they have received advice via social media regarding what product or service to purchase. A 2012 graphic from Insight Marketing Group meanwhile shows that 78% of consumers trust peer recommendations, only 14% trust advertisement. So what does this mean for your business? They are talking about you beyond your control and you need to be monitoring the conversation.

2. Talk the talk
Besides being able to listen and pick up what your customers are saying about your business, ORM also allows you to understand what people are talking about in context to your business, products or services.

You might pick up that, as a retailer, people are talking about price comparison and using your stores as ‘showrooms’, eventually making their final purchase online. Picking up on this kind of insight could help change your entire business strategy and make you realize that your standalone brick and mortar store is no longer going to cut it and in order to be competitive you need to look at ecommerce options.

As a research company or educational institution you may pick up on trends and issues that suggest people are searching for information on that you are not covering. This may help you expand your offering and start a niche sector catering to specific sought after needs.

3. Identify the influencers
One of the biggest benefits of ORM is that it helps you understand what people are searching for, what they are saying about it, and how this is relevant to your brand. You can also start identifying those key online influencers who seem to steer the crowd either towards or away from your business.

Certain people have greater clout (and Klout) than others and surely you want to get these people on your team? Use ORM to pick up on what these people are saying and start engaging with them. Your attendance to them and what they have to say will only inflate their egos and help put your brand on a pedestal within their social communities.

4. Business strategies revealed
ORM also allows you to pick up on where your brand is being spoken about which may open up opportunity for you to start engaging on new platforms.

An old-school, male-orientated insurance company might, for instance, uncover that some of its biggest competition online is coming from female-orientated site targeted at a much younger audience. It might therefore be time to change its strategy.

You might discover that more and more image driven and video content is being shared about your brand on platforms you are not active on. This may be an opportunity to work branded visual content into your strategy and start engaging within these new visually oriented communities.

5. ORM is big data
As we know, big data uncovers consumer and industry insights on a mass scale. Essentially that’s exactly what ORM is doing, but instead of asking the questions you’re using the tools to listen to the answers.

There is so much data available it can seem overwhelming, and often the pure magnitude of this data leads to us missing critical points of interest and insight.

ORM is a way you can learn to coexist with big data and use it as a pinnacle tool in understanding the importance of social media for business and monitoring online conversations about the brands, people or topics that are important to you.


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Why your online reputation is more important than ever

Consumers generally feel a level of mistrust towards both professions, which is why many seek trusted third-party sources like word-of-mouth referrals in sourcing a reputable business.

And with the latest research showing the continuing exponential rate of growth in internet and social media use, real estate agents can no longer ignore that the most trusted third-party source consumers rely on to form opinions about them is the internet.

Trends show that over the next few years we will see those businesses that have established themselves with a strong and trusted online reputation having one of the most important competitor difference tools in the online digital landscape, and winning more business as a result.

So what does this mean for you? It means an opportunity to let your great reputation be your best online marketing asset to winning new clients.

Here are three things you need to do to grow a positive online reputation.

1. Manage your current online profile

When was the last time you Googled your name and business? Do you hold a number of positions on pages one, two and three? Are there other websites talking about you positively? How does your online profile compare to your competitors’?

These are all important elements of your online profile that you should manage.

Why? Because every single day, your prospects are checking you out online and forming an immediate opinion based on these elements.

Understanding your current online profile allows you to assess the strategies you need to improve and measure it.

2. Identify two or three strategies to improve your online profile and credibility

This could be social media activities via LinkedIn or Facebook, or other similar platforms. Regular blogging to position yourself as a trusted subject matter expert is another way of adding to your online credibility.

3. Join exclusive local online reputation platforms

While there are numerous online directories that allow real estate agents to be profiled, many of these allow any agent (including all your competitors) to be listed alongside you, diluting your brand and reputation.

Consider joining exclusive online platforms or membership groups that only profile a limited number of reputable real estate agents in your area, thereby strengthening your brand as a trusted business choice and allowing you to have a strong competitor difference.

Take charge of your online reputation

Your online reputation is a business and personal asset with incredible brand value. A proactive strategy towards enhancing it will lead to you winning over higher-quality customers, increased conversion rates and opening up greater alliance and partnership opportunities.

But there are no easy tricks, really! At, aReputation, we strongly disapprove of those who practise bait-and-switch swindles.

Source: Click here


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5 reasons you need an online reputation management strategy

Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.

If you are a business owner, I’m sure you know that having a good reputation is important for business growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem or require information regarding a specific product or service. If your reputation is negative online, will these people looking for answers turn to you? At the end of the day, a bad reputation online will have a negative effect on your business objectives.

There are many other reasons why it’s important to have an online reputation management process in place to help you with your social media and other digital marketing campaigns, but here are just a couple of reasons to consider getting one.

1. Increase sales
Many people are researching brands, services, and products online before they make the final purchase decision. Do you know what they are looking for? If not, then you are already missing out. What difference do your marketing campaigns make if you are not sure what message is being received by the people you are trying to reach?

Most companies start to investigate when their sales start to drop. For some, regaining momentum is not worthwhile economically and the service or product is discontinued. What if you had valuable insights about what your target audience is looking for online? Would this change the game a bit?

2. Build trust and credibility
Having the trust of your clients is a major component of success. Your clients discuss their purchases with friends and when they have a problem they will most likely spread the word about their experience. The internet makes everyone a citizen journalist and you should now worry about negative content spreading like wildfire online. If your company suffers a loss of confidence in the public, there is a chance that you will never be able to turn it positive again. If you can recover from this negative publicity to regain trust from your target audience, the cost will be high in comparison with having a process in place that could have prevented it.

3. Show your best side
Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level. These investors don’t know your company well enough and will often make decisions on the information that is available to them. Once again if you have a negative reputation online, it will show. Do you want to be associated with a business with a negative reputation?

4. Online insights
Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.

During a crisis online it is very common to have inside information available, but is often leaked to external sources before reaching all of the essential channels. Back in the day it was easy to remove the issues internally before they went out to the public. In today’s technology driven lifestyle with access to the social web in our pocket, news travels fast, especially if it’s negative. It can take seconds to collapse a brand that took years to build.

5. Recruitment
Having professional staff is the foundation for a successful workforce. The top individuals in every industry are forever head hunted and by knowing that, they will most likely research your company and look at all the facts concerning your brand before they accept any position at your company. If you know what your competitors, clients, and employees are talking about online, it can make a big difference in hiring someone with a good reputation.

Online reputation management is not a simple buzz word. It’s a reality and if you are not serious about protecting your reputation online, why are you still in business?

aReputation provides a 360° holistic treatment for businesses.


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aReputation

Have you got a negative review from customer or competitor about your products and services, which is ranking in Google and hurting your brand reputation, sales and traffic? Well, it’s worrisome but there is a way out. aReputation’s link removal service will help you eradicate and outrank the negative reviews that have been posing as hindrance to the progress of your business entity.

These reviews generally posted on free blogs, review sites or third party sites. We know that social media is extremely powerful, so combining the power of our experience and expertise with help of social media, we assure you the best possible reputation-building of your brand.

Review websites are promoted by the search engines, though for a good cause of helping people identify the right products, companies and service providers. Unfortunately, it has now become one of the most severely abused platforms. Reputation of several good companies is damaged by unscrupulous competitors through these review websites by posting false comments and feedbacks. Though legal action is possible, it is a time consuming and expensive process and meanwhile, you can lose a lot of business. If timely action is not taken, you could easily lose millions of dollars.

Don’t worry! aReputation can help you reclaim your online reputation. We have a large team of reputation management experts and SEO professionals that can effectively help you rebuild your reputation. We offer highly specialized reputation management services that have helped several large companies restore their image and business online.

aReputation has been promoting celebrities, high profile individuals, firms and even online stores who are prone to getting unscrupulous reviews that can, at the click of a button, pop up in search engines. We have, over the years, helped them develop a positive outlook by promoting constructive sites and links. Building online trust is  our mission and we don’t fail.

Although removing negative links completely is an improbability, it is not impossible!

Through a trusted network, aReputation explores and reaches out to the host websites, aggressively seeking explanations with the parallel demand to bury the links before the act to have it published in the first place starts to hurt them. At a time when there is no sense of righteousness in those who indulge in such acts, a subtle hint of threat becomes a necessity. We have a dedicated team of legal eagles who will work for your cause through and through. aReputation, if required, will dish out a legal notice (something that invariably does the trick) to ensure that the matter is taken care of. The use of offensive security technology is also an option that we may readily explore.

After we are done, the material that has been giving you sleepless nights and instilling fear every time you got online, will cease to exist and not just pushed farther down the pages.