aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Online Reviews Continue to Dominate Brand Reputations: Control or Be Controlled

delete-negative-yelp-reviewsInternet has increased the visibility and transparency of businesses. Online reviews are a pivotal part of this network and are massively attracting great attention both, from the consumers and businesses. With great power comes great responsibility. Similarly, as Internet gives widespread reach to brands, it also requires attentive maintenance of the information available on it at the same time. Reviews today play an important role in making and breaking brands on the online platforms. They need to be revised regularly to help you avoid being controlled by them.

The number of review platforms has also increased with people’s increasing interest in reviews. They help in either choosing the right brand as a consumer or to make business association. Reviews are here to stay and act as social proof to reflect the position of a brand in the industry. Reviews are user feedbacks where they talk about their experience with a product or a brand.

As a matter of fact, people who search for a brand online are sure to come across its reviews. To ensure that these visitors convert into customers, and users of your products; online reputation management measures need to be implemented. Negative reviews put off potential customers. Anyone who comes across negative reviews will avoid considering the brand name.

Negative feedbacks tend to have a ripple effect. They fend off people from coming to your brand, buying your product, or recommending it to anyone. Not everyone is knows ORM techniques which makes them unaware of what to do with these reviews to manage them.

  1. Reviews Don’t Require Approval: Social media profiles and reviews don’t require approval. Business profiles can be created by anyone on your behalf using the check-ins made. Track any such profile hosting reviews on your behalf and take necessary action. Don’t let a random profile manhandle your brand’s reputation.
  2. Positive Reviews Boost Credibility: Nobody visits websites having barely one or two star rating. Positive reviews and star rating between 4 to 5 stars increase the click-through rate. These factors increase the foot traffic and business credibility.
  3. Reviews are Crucial to Reputation: Studies confirm that:
    1. 84% people consider online reviews as reliable as personal recommendations
    2.  74% users state positive reviews are a reason for them to trust a local business

The statistics verify that reviews are powerful and have an increasing role in the organization’s reputation.

The pace at which social media is growing and the time that is required for managing it, makes online reputation vulnerable to damage. A brand’s reputation is earned with hard work and you cannot afford to lose it at any cost. Reviews are important for your business and reflect its success rate. By giving it required amount of attention you can help push it in the right direction. The results will then show how important it is to maintain user feedbacks every day.

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Healthcare Industry Needs ORM Doctors For A Healthy Digital Reputation

A good reputation helps build trust between the service providers and consumers. One can compromise on their comfort but not their lives. Medical practitioners are more likely to lose business because of a bad reputation as compared to any other industry. Dealing with people’s lives makes it necessary for healthcare professionals to maintain a flawless reputation. Consequently, online reputation management becomes greatly valuable for doctors, physicians, hospitals, medical institutions, and private clinics. aReputation is a name you can bank upon to conduct the ORM of a person or a brand.reputation-management-doctorOnline surveys reveal that more than 62% people refer to online reviews about a doctor before choosing his services and 19% use online feedbacks as a method to evaluate a doctor’s worth. Meanwhile, 44% would prefer changing their healthcare specialist depending on the reviews about other doctors.

Healthcare sector is vulnerable to acts of defamation because a large number of users rely on online reviews to evaluate its services. Though most of these reviews are posted by genuine users, but there is a high chance of a brand losing its reputation to the fake reviews posted by its competitors.

There are a number of things that a patient can be outraged about, extended bills, delayed reports, unhygienic hospital premises, inconvenient stay, or other such instances. You need to fix an immediate appointment with the best ORM doctor if your digital health is suffering from online slaughter.

3 Steps to Accomplish Good ORM for Healthcare

  1. Monitor Client Reviews: Improvement is impossible if you are unaware and awareness about a subject matter is achievable through monitoring. Reputation management experts study what users say about healthcare specialists or an individual, to monitor their online reputation.
  2. Manage Negative Remarks: Positive reviews are unable to pull in as much user attention as the negative remarks do. However, the impact of bad feedback also remains negative, making it difficult to scale the brand or person. Therefore, managing negative remarks is a necessary step to reduce the impact.
  3. Share Positive Feedbacks: Managing defamatory remarks is not enough to lower its impact on the reputation of a healthcare specialist. You need to rebuild the reputation, which requires balancing the negative feedbacks with a set of positive ones. 

     

aReputation is a brand management firm that takes care of individual and business reputation with the best in class techniques. All the essential techniques of brand reputation repair and management are undertaken in order to rebuild the lost reputation of a brand right from the scratch.


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Don’t let your business suffer from cyber bullies. Seek help from ORM companies

stop-bullies

Online reputation is fragile. What the media or people say about you or your company is what makes or breaks your reputation. Arguably then, having positive reviews and comments about a brand goes a long way in establishing a positive image. But what if someone with an agenda, goes around telling blatant lies about your business?

A few malignant reviews or a handful of biased articles can mar reputation forever, and such damage is impossible to repair without professional assistance. This is where the online reputation management (ORM) companies step in: to set things straight. ORMs take on cyber bullies or online attackers, and work on restoring names that have been sullied by them.

Cyber-bullying has become a monster in the digital cosmos. While posting fake articles with personal vendetta doesn’t take too much of courage, cleaning a name from such malice can be a lengthy and a tiresome process. The process of looking for the perpetrators can also get very frustrating. Stringent laws and rules have not been able to contain cyber-bullying. This is the reason why even small online footprints need vigilance when it comes to online reputations.

Click-bait titles prove detrimental too. Businesses are hit by such content floating on the Internet. Blame it on yellow journalism articles with exaggeration go overboard with a view to grab more eyeballs. Such click-bait headlines have more potential to become viral when shared across social media platforms. It disseminates misinformation and spreads a bad reputation quicker than an innocent person can spread the truth.

ORMs like aReputation do the job of protecting not only online reputation of businesses and entities, but also constantly monitoring the Internet. Cyber bullies don’t have a chance to perpetrate when professionals like this are on the guard.


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Get rid of every useless to least used content on your Social Media Portals

That is good if you are utilising Social Media sites to their fullest and getting adequate results too but do you ever considered that some unrequited content or photo or anything else, is just consuming your space and simply space? Well, it’s time to clean up some space on your social media portals to keep everything managed and easy to observe for your audience.

Reassess your objective: in order to do that, you need to analyse your existing social media strategies, whether they are working for your business, in a desirable manner you want it to fetch you results and all the other features. This analysis will help you to evaluate your business’ aim and objective, which will eventually lead towards your success.

Social Media Audit: whenever a new feature gets added to social media portal, you utilise the same to remain updated and keep your audience up to date as well. Then you create a new account, which becomes your viable social media presences. Make sure that your online reputation management strategies are utilised well to give you requisite results of your choice.

Classify your audience: define your target audience and divide it in order to reach the segments in a different manner, if required. It will eventually enlighten your path regarding social media strategies so that you keep moving forward.

Renew your Social Assets: the following can be a part of your renewing process-

  • General info: just go through your About Us page, Career column, Contact Us portal and everything that makes your user experience more convenient.
  • Background and pictures: give a refreshing look to your social media page, so that people may know that they will be receiving state-of-the-art services because the service provider itself remains up-to-date.

Now you know how to keep things clean and picture all clear, make sure you utilise everything best of everything. You may consult aReputation, an online reputation management consultancy which becomes your digital solution partner at every step.


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Online reviews are here to stay for businesses- Love them or hate them

If you have own business, you’ve presumably been affected by online reviews inside the previous couple of years. Whether you are a Dentists, plumber, doctor, builder ,restaurant etc. when you interface with the public  you’ve probably got positive and negative reviews out there somewhere.

According to a recent survey by a company in the industry, 91 percent of consumers now read online reviews (vs. 88 percent in 2014) and 38 percent of consumers say they form an opinion by reading just 1-3 reviews.

The gorilla in online reviews obviously is Yelp. They were the principal and the largest online review portal. They first made their mark with restaurants and rapidly expanded to various industries and businesses.

If you are a business who has had multiple reviews on Yelp, you’ve likely had to deal with “hidden” reviews that don’t appear in the main section. Often (too often, some businesses would say), these are positive reviews that Yelp has decided shouldn’t be included with other reviews. Yelp says it uses automated software to help it filter reviews. According to a Forbes article, a Yelp spokesperson claims “reviews are excluded for a variety of reasons”.

One of the problems we see with Yelp is that there is no “opt-out” option for businesses that don’t want to have customers leave reviews on the site.

So what can and should you do to help your online reputation on Yelp (and similar sites)?

read more..

Source: http://goo.gl/mNlGDo


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aReputation: Online Reputation Management and Digital PR Firm

aReputation reclaims and controls your online reputation, safeguarding it from negative reviews and malicious complaints & converts your company’s worst experience into best. Appin Technology Lab | Atl

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SEO Strategies need to follow

With every passing Google algorithm update, it gets harder and harder to cheat the system. If your goal in the coming year is to get results at any cost through black hat tactics, you’re in for a rude awakening. We have finally arrived in a time where quality surpasses quantity by a landslide. Quality content that searchers love has become the prerequisite for search rankings and anything less will feel the wrath of Google’s penalty.
In this post, there are SEO trends, predictions for the coming year, and how you can do it:

1. Social signals ranking you higher in search results
After seeing sources like Mashable and Business Insider conclude that Google+ has failed, it seems like Google has given authority back to social signals. So the more your website is mentioned on social platforms, the more likely your website will rank in search results.
Although we don’t know the full implications of this yet since it’s fairly new, I’ve begun seeing hints confirming this is true.

2. Link disavowing
If you keep hitting walls with your SEO results (with strategies that should be working), it might be an ugly past haunting you. Many of the blackhat techniques and old school tactics from the early days of SEO are no longer relevant.
For your current SEO results to succeed, one strategy is to remove spammy, artificial, or low-quality links to your website with link disavowing. This strategy removes links that are damaging your credibility with Google’s algorithm.

3. Replace inactive links with active links for sites in your industry
This is a great way to help other people with SEO, and grow backlinks to your own website.
Here’s the three step process:
1. Use the dead link checker to find broken links on websites relevant to your market
2. Let them know about the broken links via email
3. Suggest they replace the broken links with your active link

4. Co-citation
Co-citation is like link building without link building. It sounds weird, I know.
According to Kissmetrics, “Co-citation is when one website or brand is mentioned (not linked) by two different sources.” Or you can think of it like families who talk about other families in a neighborhood. Google is paying attention to family A’s conversation about family’s B and C even though B and C don’t know each other. These mentions are used as a ranking factor, even though there’s no direct link.

5. SEO Audits
Check your SEO score with WooRank. If it’s low, there’s a good chance the site will give you tasks like “Create and configure your robots.txt file” or “Optimize your site speed performance.” This is the new standard.
I’m not talking about just title tag and meta descriptions, but the minification of Javascript, CSS, heat maps and much more. All these techniques will help your website operate more efficiently (and we all know how much Google loves efficiency).
If you are fixing an older website or building a new website from scratch, invest in a developer who can do the job right. The process is only going to get more technical so don’t cheap out because you will end up paying for it in the long run.

6. The Skyscraper Method
The Skyscraper Method is finding the biggest content skyscraper that exists, and building a skyscraper that’s bigger, better, and irresistible to link to.

Follow these steps to try The Skyscraper Method for yourself:
1. Find content being linked to by sites with a ton of domain authority. You can use Site Explorer to do this.
2. Make content that’s better, longer, or more thorough.
3. Reach out to the same bloggers that linked to the original articles you researched, and share your newly created content.
4. Rake in the traffic and place yourself as the leader in the industry.
Living in an age of sharing, acquiring backlinks is not only hard, but it’s like doing SEO blindfolded. You have the power to win backlinks with The Skyscraper Method.

7. Link to other leaders in the game
Link to popular content creators in your industry, and then message them to let them know without asking for anything in return. I suggest making this 10-20% of your monthly efforts. Think of it as an SEO tax.
Not only does this help you build your community, it’ll put you on the radar of other content creators who may link to you in the future.

8. Research
No SEO strategy matters without research. If you are implementing more than you are researching, it’s time to go back to the drawing board and make sure you’re heading in the right direction.