aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.

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Reviews: The Make or Break of Your Business

Imagine you have a business with the aspiration of being the best in the world. What is the one and only thing that can get you on top? Customers. When a buyer speaks, also popularly called ‘Reviews’, a potential customer listens.

Reviews are embedded in your daily routine. You think of experimenting with a new AC, television, mobile, earphones, shampoo or even something as small as soap on the suggestion of a known person. When the suggestion of one person can influence you to try something new, can you imagine what would happen if thousands spread their opinion to another thousand people about your product? The result is unreal.

In today’s technological world, Internet is the biggest platform for any business. Getting your product listed on premier online shopping websites is a milestone in itself, but the climb up is only steeper. According to analysts, four negative reviews out of 10 are enough for a buyer to reject the product. So, how to monitor the opinion of the masses and cater to the issues? The answer is simple: Online Reputation Management (ORM).

ORM has picked up substantial traction in the recent past with businesses going online. As the name suggests, it is the management of your brand’s online reputation. Customer, potential buyers, critics, everyone voices their opinion about your brand, but with ORM you can monitor it and improve on your shortcomings.

With positive reviews, the reliability of your product and the credibility of your company increases. On the other hand, the intensity of one negative review is sometimes enough to initiate a chain reaction, which may lead to the end of your business.

At aReputation, we understand the magnitude of your situation and provide you services that help you observe your customers and, if needed, repair your online reputation. Our tool, VIGILINT, helps you map your competition, market and calculate insights. Real-time monitoring, keywords tracking, and daily routine changes required for better visibility are revealed by VIGILINT.

The updates of such regular developments help you to think on your feet and optimize your business performance as per the trend of today. This generates traffic towards your product, and plays an instrumental role in spreading a positive word about your brand.

Other social campaigns like Marketing or Advertising turn out to be a game-changer when coupled with ORM. Reaching the right audience, for the right product, at the right time is how a business flourishes. Internet practices like cookies, most clicked products, most liked posts, etc., act as a catalyst in refining the online functioning of your business.

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Healthcare Industry Needs ORM Doctors For A Healthy Digital Reputation

A good reputation helps build trust between the service providers and consumers. One can compromise on their comfort but not their lives. Medical practitioners are more likely to lose business because of a bad reputation as compared to any other industry. Dealing with people’s lives makes it necessary for healthcare professionals to maintain a flawless reputation. Consequently, online reputation management becomes greatly valuable for doctors, physicians, hospitals, medical institutions, and private clinics. aReputation is a name you can bank upon to conduct the ORM of a person or a brand.reputation-management-doctorOnline surveys reveal that more than 62% people refer to online reviews about a doctor before choosing his services and 19% use online feedbacks as a method to evaluate a doctor’s worth. Meanwhile, 44% would prefer changing their healthcare specialist depending on the reviews about other doctors.

Healthcare sector is vulnerable to acts of defamation because a large number of users rely on online reviews to evaluate its services. Though most of these reviews are posted by genuine users, but there is a high chance of a brand losing its reputation to the fake reviews posted by its competitors.

There are a number of things that a patient can be outraged about, extended bills, delayed reports, unhygienic hospital premises, inconvenient stay, or other such instances. You need to fix an immediate appointment with the best ORM doctor if your digital health is suffering from online slaughter.

3 Steps to Accomplish Good ORM for Healthcare

  1. Monitor Client Reviews: Improvement is impossible if you are unaware and awareness about a subject matter is achievable through monitoring. Reputation management experts study what users say about healthcare specialists or an individual, to monitor their online reputation.
  2. Manage Negative Remarks: Positive reviews are unable to pull in as much user attention as the negative remarks do. However, the impact of bad feedback also remains negative, making it difficult to scale the brand or person. Therefore, managing negative remarks is a necessary step to reduce the impact.
  3. Share Positive Feedbacks: Managing defamatory remarks is not enough to lower its impact on the reputation of a healthcare specialist. You need to rebuild the reputation, which requires balancing the negative feedbacks with a set of positive ones. 

     

aReputation is a brand management firm that takes care of individual and business reputation with the best in class techniques. All the essential techniques of brand reputation repair and management are undertaken in order to rebuild the lost reputation of a brand right from the scratch.


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Online reviews are here to stay for businesses- Love them or hate them

If you have own business, you’ve presumably been affected by online reviews inside the previous couple of years. Whether you are a Dentists, plumber, doctor, builder ,restaurant etc. when you interface with the public  you’ve probably got positive and negative reviews out there somewhere.

According to a recent survey by a company in the industry, 91 percent of consumers now read online reviews (vs. 88 percent in 2014) and 38 percent of consumers say they form an opinion by reading just 1-3 reviews.

The gorilla in online reviews obviously is Yelp. They were the principal and the largest online review portal. They first made their mark with restaurants and rapidly expanded to various industries and businesses.

If you are a business who has had multiple reviews on Yelp, you’ve likely had to deal with “hidden” reviews that don’t appear in the main section. Often (too often, some businesses would say), these are positive reviews that Yelp has decided shouldn’t be included with other reviews. Yelp says it uses automated software to help it filter reviews. According to a Forbes article, a Yelp spokesperson claims “reviews are excluded for a variety of reasons”.

One of the problems we see with Yelp is that there is no “opt-out” option for businesses that don’t want to have customers leave reviews on the site.

So what can and should you do to help your online reputation on Yelp (and similar sites)?

read more..

Source: http://goo.gl/mNlGDo