aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Want help with your Social Media Strategy? aReputation can pave the way, from awareness to conversion

Before the 90s, businesses used to map their customer base through door-to-door surveys. It was a difficult and time-consuming process that has a considerable chance to turn really sour. Based on the data, products were pitched generalized for a major section based on the data. Else, it would be a door-to-door sale again. This whole ordeal has been wiped clean by the advent of Social Media Strategy. For many businesses, social media is still an uncharted territory, like the River Styx. Akin to Charon, aReputation will take you across this uncharted territory , to meet your business goals.

It starts with the elicitation of business goals, which should be aligned with the company’s broader marketing strategy. This could range from raising brand awareness to creating brand loyalty or include all of the SM objectives. Social media lets you quickly respond to your customers and receive feedback as well. Following the requirement elicitation, aReputation creates a roadmap to plan the social media marketing strategy.

With analytical tools, social media engineers sieve out the data that will help them target the right customers. This is where buyer persona comes in.  A template is created based on the intended consumers for the product, mentioning a special age, occupation, gender, income, interests, or dislikes. That template helps aReputation helps find the right crowd for your product.

Content begets conversion. When a consumer sees an attractive advertisement of a product on the television, there’s better chance of him/her buying that product. The same way, content presents a particular product online through graphics and catchy posts. This is why aReputation has always maintained, ‘content is king’.

However, it’s all in vain if your competitor is a step ahead of you in the social media game. aReputation keeps tabs on the social media strategy of your competitors and makes up for what your SM profile is lacking.  Our services will keep your online presence strong and trendy, which is imperative if you wish to see the roots of your business spread across the globe.

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Don’t let your business suffer from cyber bullies. Seek help from ORM companies

stop-bullies

Online reputation is fragile. What the media or people say about you or your company is what makes or breaks your reputation. Arguably then, having positive reviews and comments about a brand goes a long way in establishing a positive image. But what if someone with an agenda, goes around telling blatant lies about your business?

A few malignant reviews or a handful of biased articles can mar reputation forever, and such damage is impossible to repair without professional assistance. This is where the online reputation management (ORM) companies step in: to set things straight. ORMs take on cyber bullies or online attackers, and work on restoring names that have been sullied by them.

Cyber-bullying has become a monster in the digital cosmos. While posting fake articles with personal vendetta doesn’t take too much of courage, cleaning a name from such malice can be a lengthy and a tiresome process. The process of looking for the perpetrators can also get very frustrating. Stringent laws and rules have not been able to contain cyber-bullying. This is the reason why even small online footprints need vigilance when it comes to online reputations.

Click-bait titles prove detrimental too. Businesses are hit by such content floating on the Internet. Blame it on yellow journalism articles with exaggeration go overboard with a view to grab more eyeballs. Such click-bait headlines have more potential to become viral when shared across social media platforms. It disseminates misinformation and spreads a bad reputation quicker than an innocent person can spread the truth.

ORMs like aReputation do the job of protecting not only online reputation of businesses and entities, but also constantly monitoring the Internet. Cyber bullies don’t have a chance to perpetrate when professionals like this are on the guard.