aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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How Critical Are Reviews to Succeed In Online Business?

Is it valid? Are online reviews so vital that they can truly they can really make or break a brand? Will reviews really have a major effect on your business? According to recent Survey, the appropriate response is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence

A study by Bright Local says that an incredible 88 for every penny of shoppers pass by what online review say. That is too huge a number to overlook for any business. Put just, if your image has zero client survey on the Internet, at that point you are disregarding a lion’s share of the purchasing populace by denying them of data about your image’s presence.

Online surveys loan freshness to business

On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.

And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.

Getting attention of local shoppers

Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.

Managing popular review sites

Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.

Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.

Source: aReputation

 

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Want help with your Social Media Strategy? aReputation can pave the way, from awareness to conversion

Before the 90s, businesses used to map their customer base through door-to-door surveys. It was a difficult and time-consuming process that has a considerable chance to turn really sour. Based on the data, products were pitched generalized for a major section based on the data. Else, it would be a door-to-door sale again. This whole ordeal has been wiped clean by the advent of Social Media Strategy. For many businesses, social media is still an uncharted territory, like the River Styx. Akin to Charon, aReputation will take you across this uncharted territory , to meet your business goals.

It starts with the elicitation of business goals, which should be aligned with the company’s broader marketing strategy. This could range from raising brand awareness to creating brand loyalty or include all of the SM objectives. Social media lets you quickly respond to your customers and receive feedback as well. Following the requirement elicitation, aReputation creates a roadmap to plan the social media marketing strategy.

With analytical tools, social media engineers sieve out the data that will help them target the right customers. This is where buyer persona comes in.  A template is created based on the intended consumers for the product, mentioning a special age, occupation, gender, income, interests, or dislikes. That template helps aReputation helps find the right crowd for your product.

Content begets conversion. When a consumer sees an attractive advertisement of a product on the television, there’s better chance of him/her buying that product. The same way, content presents a particular product online through graphics and catchy posts. This is why aReputation has always maintained, ‘content is king’.

However, it’s all in vain if your competitor is a step ahead of you in the social media game. aReputation keeps tabs on the social media strategy of your competitors and makes up for what your SM profile is lacking.  Our services will keep your online presence strong and trendy, which is imperative if you wish to see the roots of your business spread across the globe.


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Online Reviews Continue to Dominate Brand Reputations: Control or Be Controlled

delete-negative-yelp-reviewsInternet has increased the visibility and transparency of businesses. Online reviews are a pivotal part of this network and are massively attracting great attention both, from the consumers and businesses. With great power comes great responsibility. Similarly, as Internet gives widespread reach to brands, it also requires attentive maintenance of the information available on it at the same time. Reviews today play an important role in making and breaking brands on the online platforms. They need to be revised regularly to help you avoid being controlled by them.

The number of review platforms has also increased with people’s increasing interest in reviews. They help in either choosing the right brand as a consumer or to make business association. Reviews are here to stay and act as social proof to reflect the position of a brand in the industry. Reviews are user feedbacks where they talk about their experience with a product or a brand.

As a matter of fact, people who search for a brand online are sure to come across its reviews. To ensure that these visitors convert into customers, and users of your products; online reputation management measures need to be implemented. Negative reviews put off potential customers. Anyone who comes across negative reviews will avoid considering the brand name.

Negative feedbacks tend to have a ripple effect. They fend off people from coming to your brand, buying your product, or recommending it to anyone. Not everyone is knows ORM techniques which makes them unaware of what to do with these reviews to manage them.

  1. Reviews Don’t Require Approval: Social media profiles and reviews don’t require approval. Business profiles can be created by anyone on your behalf using the check-ins made. Track any such profile hosting reviews on your behalf and take necessary action. Don’t let a random profile manhandle your brand’s reputation.
  2. Positive Reviews Boost Credibility: Nobody visits websites having barely one or two star rating. Positive reviews and star rating between 4 to 5 stars increase the click-through rate. These factors increase the foot traffic and business credibility.
  3. Reviews are Crucial to Reputation: Studies confirm that:
    1. 84% people consider online reviews as reliable as personal recommendations
    2.  74% users state positive reviews are a reason for them to trust a local business

The statistics verify that reviews are powerful and have an increasing role in the organization’s reputation.

The pace at which social media is growing and the time that is required for managing it, makes online reputation vulnerable to damage. A brand’s reputation is earned with hard work and you cannot afford to lose it at any cost. Reviews are important for your business and reflect its success rate. By giving it required amount of attention you can help push it in the right direction. The results will then show how important it is to maintain user feedbacks every day.


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Reputation.social: A Network to Learn Negative Reputation Fighting Skills

digital-reputationReputation.social is an online network that helps you share and collect views on fighting negative reputation on the Internet. Online Reputation Management is the art of attaining a perfect balance between good online market reputations and fixing whatever is damaging your credibility. It would be wrong to say that ORM is only meant for businesses that are facing a downtime in terms of reputation. It takes many good deeds to build a reputation and just one bad deed to break it down.  Taking constant stock of negative feedbacks and reviews posted online against a brand is also an important step in maintaining a clean online reputation. The size of your business or its present market value doesn’t determine whether it needs ORM or not, because these conditions are variable.

Just about every other transaction that we make today happens online, which makes reputation management an important aspect for maintaining the stance of a business on the Internet. There are high chances that a client or a customer will browse information online to gauge a brand’s reputation before associating. Reputation.social is an online network where you can look for answers related to ORM and how it functions. The moment you become a member, you can join any discussion on the reputation.social forum to ask a query or answer one.

Joining the network of social marketers allows you to connect with like-minded ORM professionals or individuals with similar skill sets. What makes the network a better place is the fact that the forum hosts discussions on sensitive topics like online reputation monitor and repair. You can either learn the skill to neutralize negative contents or gain expertise in boosting positive information to tactfully counter it and scale your business.

Fighting back one or two negative links sounds feasible with the help of professionals sharing ORM tips online on such forums. Nevertheless, there are times when a brand encounters an unavoidable ratio of controversial content that causes your brand to suffer in a massive way. In such cases, a brand needs to approach an organization expert in the field of online reputation management like aReputation.

Reputation management is a sensitive matter and must be handled with care. Therefore, it is better to take professional help, than landing up in a mess.


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What Do You Do When Fake Feedbacks Go Viral Instead of Genuine Ones? Seek an ORM Doctor!

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We, as humans, tend to remember the bad over good. Consequences of a negative situation come at a greater cost as compared to the positive one, resulting in a person’s inclination towards the former. Similarly, even 1% of negative comment or feedback can deteriorate the online reputation of a well-established brand. ORM companies around the world continually service various businesses affected by negative feedbacks, facing not only loss of reputation but also decline in turnover.

Studies carried out by PR agencies reveal that a person is 85% likely to make purchases when it is supported by online recommendations in the form of positive feedbacks. Competitors take advantage of the fact and post fake reviews instead, talking negatively about a brand to cause a drop in its ratio of potential clients.

Online Reputation Management is a clever step towards monitoring such activities in time and preventing the associated consequences. Whether it is a restaurant or a multinational corporation; if people continually talk negatively about it, the brand will experience a decline in business no matter how good a service provider it is. This in turn will affect the business on many levels, majorly including; monetary losses, drop in reputation, and future prospects.

ORM team at aReputation ensures that no such losses take place. It familiarizes you with your brand’s true potential and shields it from the catastrophic aftermath of negative feedbacks and fake reviews. The team fights fraud against your business by tackling with negative information associated to it, available online, in the form of comments, feedbacks, or reviews. It’s time you wipe your reputation clean from all the false accusations made against it.

Online Reputation Management is crucial for the sustenance and growth of your business. A small scale PR agency won’t do as much as a professional ORM firm like aReputation would. Choose wisely before handing over the global reputation of your business and its management to just anyone.


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Healthcare Industry Needs ORM Doctors For A Healthy Digital Reputation

A good reputation helps build trust between the service providers and consumers. One can compromise on their comfort but not their lives. Medical practitioners are more likely to lose business because of a bad reputation as compared to any other industry. Dealing with people’s lives makes it necessary for healthcare professionals to maintain a flawless reputation. Consequently, online reputation management becomes greatly valuable for doctors, physicians, hospitals, medical institutions, and private clinics. aReputation is a name you can bank upon to conduct the ORM of a person or a brand.reputation-management-doctorOnline surveys reveal that more than 62% people refer to online reviews about a doctor before choosing his services and 19% use online feedbacks as a method to evaluate a doctor’s worth. Meanwhile, 44% would prefer changing their healthcare specialist depending on the reviews about other doctors.

Healthcare sector is vulnerable to acts of defamation because a large number of users rely on online reviews to evaluate its services. Though most of these reviews are posted by genuine users, but there is a high chance of a brand losing its reputation to the fake reviews posted by its competitors.

There are a number of things that a patient can be outraged about, extended bills, delayed reports, unhygienic hospital premises, inconvenient stay, or other such instances. You need to fix an immediate appointment with the best ORM doctor if your digital health is suffering from online slaughter.

3 Steps to Accomplish Good ORM for Healthcare

  1. Monitor Client Reviews: Improvement is impossible if you are unaware and awareness about a subject matter is achievable through monitoring. Reputation management experts study what users say about healthcare specialists or an individual, to monitor their online reputation.
  2. Manage Negative Remarks: Positive reviews are unable to pull in as much user attention as the negative remarks do. However, the impact of bad feedback also remains negative, making it difficult to scale the brand or person. Therefore, managing negative remarks is a necessary step to reduce the impact.
  3. Share Positive Feedbacks: Managing defamatory remarks is not enough to lower its impact on the reputation of a healthcare specialist. You need to rebuild the reputation, which requires balancing the negative feedbacks with a set of positive ones. 

     

aReputation is a brand management firm that takes care of individual and business reputation with the best in class techniques. All the essential techniques of brand reputation repair and management are undertaken in order to rebuild the lost reputation of a brand right from the scratch.


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Don’t let your business suffer from cyber bullies. Seek help from ORM companies

stop-bullies

Online reputation is fragile. What the media or people say about you or your company is what makes or breaks your reputation. Arguably then, having positive reviews and comments about a brand goes a long way in establishing a positive image. But what if someone with an agenda, goes around telling blatant lies about your business?

A few malignant reviews or a handful of biased articles can mar reputation forever, and such damage is impossible to repair without professional assistance. This is where the online reputation management (ORM) companies step in: to set things straight. ORMs take on cyber bullies or online attackers, and work on restoring names that have been sullied by them.

Cyber-bullying has become a monster in the digital cosmos. While posting fake articles with personal vendetta doesn’t take too much of courage, cleaning a name from such malice can be a lengthy and a tiresome process. The process of looking for the perpetrators can also get very frustrating. Stringent laws and rules have not been able to contain cyber-bullying. This is the reason why even small online footprints need vigilance when it comes to online reputations.

Click-bait titles prove detrimental too. Businesses are hit by such content floating on the Internet. Blame it on yellow journalism articles with exaggeration go overboard with a view to grab more eyeballs. Such click-bait headlines have more potential to become viral when shared across social media platforms. It disseminates misinformation and spreads a bad reputation quicker than an innocent person can spread the truth.

ORMs like aReputation do the job of protecting not only online reputation of businesses and entities, but also constantly monitoring the Internet. Cyber bullies don’t have a chance to perpetrate when professionals like this are on the guard.