aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


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Online Reviews Continue to Dominate Brand Reputations: Control or Be Controlled

delete-negative-yelp-reviewsInternet has increased the visibility and transparency of businesses. Online reviews are a pivotal part of this network and are massively attracting great attention both, from the consumers and businesses. With great power comes great responsibility. Similarly, as Internet gives widespread reach to brands, it also requires attentive maintenance of the information available on it at the same time. Reviews today play an important role in making and breaking brands on the online platforms. They need to be revised regularly to help you avoid being controlled by them.

The number of review platforms has also increased with people’s increasing interest in reviews. They help in either choosing the right brand as a consumer or to make business association. Reviews are here to stay and act as social proof to reflect the position of a brand in the industry. Reviews are user feedbacks where they talk about their experience with a product or a brand.

As a matter of fact, people who search for a brand online are sure to come across its reviews. To ensure that these visitors convert into customers, and users of your products; online reputation management measures need to be implemented. Negative reviews put off potential customers. Anyone who comes across negative reviews will avoid considering the brand name.

Negative feedbacks tend to have a ripple effect. They fend off people from coming to your brand, buying your product, or recommending it to anyone. Not everyone is knows ORM techniques which makes them unaware of what to do with these reviews to manage them.

  1. Reviews Don’t Require Approval: Social media profiles and reviews don’t require approval. Business profiles can be created by anyone on your behalf using the check-ins made. Track any such profile hosting reviews on your behalf and take necessary action. Don’t let a random profile manhandle your brand’s reputation.
  2. Positive Reviews Boost Credibility: Nobody visits websites having barely one or two star rating. Positive reviews and star rating between 4 to 5 stars increase the click-through rate. These factors increase the foot traffic and business credibility.
  3. Reviews are Crucial to Reputation: Studies confirm that:
    1. 84% people consider online reviews as reliable as personal recommendations
    2.  74% users state positive reviews are a reason for them to trust a local business

The statistics verify that reviews are powerful and have an increasing role in the organization’s reputation.

The pace at which social media is growing and the time that is required for managing it, makes online reputation vulnerable to damage. A brand’s reputation is earned with hard work and you cannot afford to lose it at any cost. Reviews are important for your business and reflect its success rate. By giving it required amount of attention you can help push it in the right direction. The results will then show how important it is to maintain user feedbacks every day.


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Reputation.social: A Network to Learn Negative Reputation Fighting Skills

digital-reputationReputation.social is an online network that helps you share and collect views on fighting negative reputation on the Internet. Online Reputation Management is the art of attaining a perfect balance between good online market reputations and fixing whatever is damaging your credibility. It would be wrong to say that ORM is only meant for businesses that are facing a downtime in terms of reputation. It takes many good deeds to build a reputation and just one bad deed to break it down.  Taking constant stock of negative feedbacks and reviews posted online against a brand is also an important step in maintaining a clean online reputation. The size of your business or its present market value doesn’t determine whether it needs ORM or not, because these conditions are variable.

Just about every other transaction that we make today happens online, which makes reputation management an important aspect for maintaining the stance of a business on the Internet. There are high chances that a client or a customer will browse information online to gauge a brand’s reputation before associating. Reputation.social is an online network where you can look for answers related to ORM and how it functions. The moment you become a member, you can join any discussion on the reputation.social forum to ask a query or answer one.

Joining the network of social marketers allows you to connect with like-minded ORM professionals or individuals with similar skill sets. What makes the network a better place is the fact that the forum hosts discussions on sensitive topics like online reputation monitor and repair. You can either learn the skill to neutralize negative contents or gain expertise in boosting positive information to tactfully counter it and scale your business.

Fighting back one or two negative links sounds feasible with the help of professionals sharing ORM tips online on such forums. Nevertheless, there are times when a brand encounters an unavoidable ratio of controversial content that causes your brand to suffer in a massive way. In such cases, a brand needs to approach an organization expert in the field of online reputation management like aReputation.

Reputation management is a sensitive matter and must be handled with care. Therefore, it is better to take professional help, than landing up in a mess.


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What Do You Do When Fake Feedbacks Go Viral Instead of Genuine Ones? Seek an ORM Doctor!

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We, as humans, tend to remember the bad over good. Consequences of a negative situation come at a greater cost as compared to the positive one, resulting in a person’s inclination towards the former. Similarly, even 1% of negative comment or feedback can deteriorate the online reputation of a well-established brand. ORM companies around the world continually service various businesses affected by negative feedbacks, facing not only loss of reputation but also decline in turnover.

Studies carried out by PR agencies reveal that a person is 85% likely to make purchases when it is supported by online recommendations in the form of positive feedbacks. Competitors take advantage of the fact and post fake reviews instead, talking negatively about a brand to cause a drop in its ratio of potential clients.

Online Reputation Management is a clever step towards monitoring such activities in time and preventing the associated consequences. Whether it is a restaurant or a multinational corporation; if people continually talk negatively about it, the brand will experience a decline in business no matter how good a service provider it is. This in turn will affect the business on many levels, majorly including; monetary losses, drop in reputation, and future prospects.

ORM team at aReputation ensures that no such losses take place. It familiarizes you with your brand’s true potential and shields it from the catastrophic aftermath of negative feedbacks and fake reviews. The team fights fraud against your business by tackling with negative information associated to it, available online, in the form of comments, feedbacks, or reviews. It’s time you wipe your reputation clean from all the false accusations made against it.

Online Reputation Management is crucial for the sustenance and growth of your business. A small scale PR agency won’t do as much as a professional ORM firm like aReputation would. Choose wisely before handing over the global reputation of your business and its management to just anyone.


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Healthcare Industry Needs ORM Doctors For A Healthy Digital Reputation

A good reputation helps build trust between the service providers and consumers. One can compromise on their comfort but not their lives. Medical practitioners are more likely to lose business because of a bad reputation as compared to any other industry. Dealing with people’s lives makes it necessary for healthcare professionals to maintain a flawless reputation. Consequently, online reputation management becomes greatly valuable for doctors, physicians, hospitals, medical institutions, and private clinics. aReputation is a name you can bank upon to conduct the ORM of a person or a brand.reputation-management-doctorOnline surveys reveal that more than 62% people refer to online reviews about a doctor before choosing his services and 19% use online feedbacks as a method to evaluate a doctor’s worth. Meanwhile, 44% would prefer changing their healthcare specialist depending on the reviews about other doctors.

Healthcare sector is vulnerable to acts of defamation because a large number of users rely on online reviews to evaluate its services. Though most of these reviews are posted by genuine users, but there is a high chance of a brand losing its reputation to the fake reviews posted by its competitors.

There are a number of things that a patient can be outraged about, extended bills, delayed reports, unhygienic hospital premises, inconvenient stay, or other such instances. You need to fix an immediate appointment with the best ORM doctor if your digital health is suffering from online slaughter.

3 Steps to Accomplish Good ORM for Healthcare

  1. Monitor Client Reviews: Improvement is impossible if you are unaware and awareness about a subject matter is achievable through monitoring. Reputation management experts study what users say about healthcare specialists or an individual, to monitor their online reputation.
  2. Manage Negative Remarks: Positive reviews are unable to pull in as much user attention as the negative remarks do. However, the impact of bad feedback also remains negative, making it difficult to scale the brand or person. Therefore, managing negative remarks is a necessary step to reduce the impact.
  3. Share Positive Feedbacks: Managing defamatory remarks is not enough to lower its impact on the reputation of a healthcare specialist. You need to rebuild the reputation, which requires balancing the negative feedbacks with a set of positive ones. 

     

aReputation is a brand management firm that takes care of individual and business reputation with the best in class techniques. All the essential techniques of brand reputation repair and management are undertaken in order to rebuild the lost reputation of a brand right from the scratch.


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Don’t let your business suffer from cyber bullies. Seek help from ORM companies

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Online reputation is fragile. What the media or people say about you or your company is what makes or breaks your reputation. Arguably then, having positive reviews and comments about a brand goes a long way in establishing a positive image. But what if someone with an agenda, goes around telling blatant lies about your business?

A few malignant reviews or a handful of biased articles can mar reputation forever, and such damage is impossible to repair without professional assistance. This is where the online reputation management (ORM) companies step in: to set things straight. ORMs take on cyber bullies or online attackers, and work on restoring names that have been sullied by them.

Cyber-bullying has become a monster in the digital cosmos. While posting fake articles with personal vendetta doesn’t take too much of courage, cleaning a name from such malice can be a lengthy and a tiresome process. The process of looking for the perpetrators can also get very frustrating. Stringent laws and rules have not been able to contain cyber-bullying. This is the reason why even small online footprints need vigilance when it comes to online reputations.

Click-bait titles prove detrimental too. Businesses are hit by such content floating on the Internet. Blame it on yellow journalism articles with exaggeration go overboard with a view to grab more eyeballs. Such click-bait headlines have more potential to become viral when shared across social media platforms. It disseminates misinformation and spreads a bad reputation quicker than an innocent person can spread the truth.

ORMs like aReputation do the job of protecting not only online reputation of businesses and entities, but also constantly monitoring the Internet. Cyber bullies don’t have a chance to perpetrate when professionals like this are on the guard.


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How Telcos could gain benefits from Online Reputation Management

areputation-online-reputation-management-for-telecom-sectorThe telecom sector is getting broader and bigger by the day. And so are the people’s accusations, allegations, and adulations for telecom operators! Call drops, over charging, wrong connections… you name it, they have it. It is with all the major players − be it Internet suppliers, cell phone companies, phone companies − who have had their share of bad reputation online.

With so many consumer forums, ranting of customers about bad services can pose a big threat to telcos. Additionally, there are the social networking sites like Facebook, Twitter and those funny memes on the Web that can prove detrimental to any business. Not only can such content tarnish the reputation of tele-service companies, it can hurt the revenue in the long run.

Online Reputation Management or ORM can be the answer to repair the damage caused by humongous online negative reviews. ORM firms today have devised smart strategies to counter the barrage of salacious reviews that can either be the handiwork of rival companies or just the outburst of a pissed customer.

Dig and little deeper, and you are likely to find a vendetta against a company, rivals who leverage the Internet spread rumors. Either ways, the work is big, and something that only reputed and seasoned ORM professionals can tackle with!

Negative reviews are often found on websites that rank high in search engines, such as Google. And anybody doing a search with the business’ name can see them, the first thing that people talk about the company. Quite often, due to lack of knowledge about the impacts of a broken online image, many companies ignore the potential losses in sales, press coverage, and hiring ability that a damaged reputation can do. And this makes them more vulnerable than they can imagine.

Cleaning the image-hampering content from the Internet can be an expensive and tedious job if the companies decide to do it themselves. So it’s a good decision to involve ORM firms who can aid you with a professional team to spruce up online image.


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Negative reviews can harm your restaurant’s reputation. Act before it snowballs into failure

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A study says over 85% of people look up your restaurant’s reputation on Google before turning up at your eatery’s door. Online Reputation Management (ORM) can work wonders for a restaurant.  ORM, in this age of online social media, works as a driving force in maintaining the reputation of eateries, both big and small. It works just like word-of-mouth publicity, but in the digital space.

From cold food to lack of ambience, from burly waiters to stingy portions, from dirty toilets to cold managers, customers are likely to vent out their frustrations on the Internet in the form of reviews. And you could do nothing about it, except may be sitting duck, and waiting for a miracle.

It wouldn’t be an exaggeration to say that the fate of your business depends on what customers write about your restaurant. Many understand the importance of reputation management to improve their online reputation.

While most restaurants would pour money to get slick advertorials and flashy marketing campaigns, many would forget that building the right reputation is vital too. They would overlook ORM as a part of a comprehensive restaurant marketing plan.

It takes substantially more time and effort to build clean reputation, while it takes just a few minutes to destroy it with malicious reviews. What ORM experts do is they ensure your restaurant’s image remains positive by continuously tracking negative surveys.

aReputation, a leading digital wellness partner is Asia, helps businesses (including restaurants) to maintain their restaurant’s online reputation with the help of Internet tools and social media, such as Facebook, Twitter, Instagram, Linkedin, etc.

aReputation, based in New Delhi, offers 360-degree holistic solution that collect and study the pattern of increasingly important online reviews and social media content about your restaurant. The approach ensures you get the best semantic analysis that can help you build your strategies, based on what your customers prefer, and how!