The Penguin update last year has boosted the use of backlinking that is used to increase Google rankings of a page. It’s been a huge change, as prior to the update of Penguin version 4.0, Google had outlawed backlinks to a certain degree. Website owners would be worried of a penalty that a backlink spam would bring them.
Google is now bringing down the value of spammy links rather than punishing sites who overuse them. This prompted webmasters to build huge backlinking profiles. It’s not considered a healthy practice. If Google learns that website owners are manipulating the algorithm by investing in links, the websites will be penalized heavily. Years back, webmasters used to think this was easy. But the truth is that Google has created an anti-spam team that hunts for SEO pirates.
According to the SEO experts in aReputation, you don’t need to waste your time with spammy manoeuvres. You can hit the first page in SERPs without fouling in Google’s game. All you need to do is create high quality, shareable, and trendy content. Google is getting smarter and you have to up your game. It’s updating the software and algorithm to support the most pertinent and informative content to help the searchers. It’s the right thing to do. Google wants the users to be happy with meaningful results and not keyword spammed and backlink infested garbage. In fact, Google is experimenting with artificial intelligence in its search algorithm. Who knows? It might already be here!