aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


Leave a comment

Terminate bad press with ORM

areputationToday bad press has become an inevitable threat to a successful business, and so has the need for Online Reputation Management (ORM). Why, you might ask, considering the fact that some businesses are clean, and hardly do anything to attract negative publicity. But if we look at the modern-day Digital Revolution, nothing seems impossible!

There’s humongous data streaming every second into the digital universe, and keeping a manual tab on it can be a tiring job. ORM companies can help you take control over such situations.

aReputation, one of the leading ORM companies that services Indian and global clients, points out why every relevant business needs Online Reputation Management.

  1. An arch rival, an unhappy ex-employee or just mischief-mongers might litter the Internet domain with hundreds of negative comments about your business. Although it might seem irrelevant or harmless at a superficial level, such bad press can potentially harm your business.
  2. Keeping a tab on conversations in the social media is imperative if you want to keep your business away from bad press. But, it’s easier said than done!Even the most dedicated PR team can’t check them all. Also, constant online monitoring strategy is complex, and it could prove counterproductive, if you decide to do it yourself.
  3. It’s better to relegate the job to the online reputation management Although this would mean putting in some money to get your job done, it would also save your time, while ORM experts work on improving your reputation.

According to aReputation, ORM experts have media monitoring tools that can chaff out the negative and irrelevant news. They do it by tracking specific keywords, social media accounts and media portals. A digital monitoring platform can identify the slightest of tremor that rises against your business, which a well-trained human vigilante might fail to detect.

Advertisements


Leave a comment

aReputation: Online Reputation Management and Digital PR Firm

aReputation reclaims and controls your online reputation, safeguarding it from negative reviews and malicious complaints & converts your company’s worst experience into best. Appin Technology Lab | Atl

areputation prezi

aReputation : Your reputation matters to us.

Leave a comment

areputation


Leave a comment

Work With Influencers To Make Your Business More Powerful

WHAT EXACTLY IS AN INFLUENCER, ANYWAY?

Influencers are taking over the world.

Endorsements, TV programs and free stuff once reserved for only the hottest celebrities are now being handed out like candy to anyone with an Instagram account. But what exactly constitutes an “influencer”?

Influencers, or “taste makers”, are people who are very active on social media with a large group of dedicated followers. These followers will (we hope) buy anything that they are told to buy. And, although I comment in jest, the truth is that these tastemakers are a great way for any business to maximize their exposure.

While a feature or advertising space in a print magazine would have been the ultimate goal just a few years ago, things now are vastly different. Back in the ‘90s, a feature in InStyle or Vanity Fair would mean fantastic exposure and a high return on investment. Today, digital PR has all but taken over. Our society is fixated on valuing the opinions of “real people” over the once-revered mega brands. Age-old-style marketing is alive and thriving and the best part is that it’s very accessible, even for those on a budget.

ACT, DON’T REACT

Most businesses make the mistake of adopting a reactionary strategy towards working with influencers. That’s because these brands are often bombarded with requests from tastemakers seeking free meals, clothing or jewelry in return for an Instagram post or savvy Tweet. But the influencer marketplace can prove confusing. For example, what exactly is the impact of an Instagrammer with 100k followers snapping shots about your business? The truth is, this type of exposure could be incredibly beneficial for a business but only if it’s tailor-made to your ideal audience.

With the reactionary strategy, you won’t be able to pinpoint for yourself those influencers with the ideal audience and target market to promote your brand. You simply have to trust that the influencers contacting you have a similar type of following as those whom you are trying to attract. This is not always the case.

For example, fashion bloggers are incredibly popular with teenage girls but if you are a clothing brand that sells your pieces for thousands of dollars, I bet there are only a few teenage girls who could afford your clothing.

There are many great ways to vet your influencers, such as using a company like Ugli who will do the job for you. We conduct what is essentially a background check on your future partners. We’ve done it for our friends in their love lives as well as our clients and their influencers, and enjoyed great success every time! We are the matchmakers of the influencer world.

At the end of the day, influencers are a marketing strategist’s dream, and it will often only cost you a meal or a piece from your latest spring collection.

HOW CAN YOU MAKE THE MOST OF THE INFLUENCER RELATIONSHIP?

If your brand hasn’t been bombarded with influencer requests, all is not lost. Dedicated marketing companies such as Ugli will seek out your ideal influencers and build authentic relationships with them over time, paving the way to a long-term collaboration that works alongside your sales goals.

The influencer game is definitely a long play – the best influencers are picky and won’t say yes to anyone without proof of genuine interaction and value. We will play the game for you, and we will make sure that all the best people win.

So, once you’ve found the influencer Romeo to your brand Juliet, how can you get the most out of your collaboration? It’s essential to lay out guidelines to what you will do for them and what you expect them to do for you. Put it into a friendly contract, for an added level of security. Don’t fall into the trap of believing that influencers will always follow up on their promises. Define your expectations and make them clear at the beginning.

Once your influencer posts their content, it’s up to you to get it out there. Retweet, share, comment, engage and just talk, talk, talk online all about your collaboration. Dedicated blog posts and newsletters discussing just how fabulous your influencer is will also prove effective. Hashtag everything and link back to your website, their website and all related online content to make sure your message gets across. The more effort you put in, the higher the rewards you will reap.


2 Comments

5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.

Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.

Murray Newlands, along with Drew Hendricks, has authored a new book, how to get PR for your Startup: Traction which includes 5 guidelines for avoiding typical pitfalls.

1. Build up personal relationships

Absolutely, it is vital to follow journalists on Twitter to keep updated on their work. However, “follows” on social media do not necessarily produce press coverage. One-on-one relationships with the media still bring the ideal results.

If you are prepared to go to a trade show (or a digital media panel), inquire of the event organizers if they possess a list of attending media, and reach out to the suitable bloggers and journalists with a thoughtful e-mail that requests a meeting.

Follow the exact same approach with business press in your area. You will be surprised with the results. Media almost always pay more attention to the leaders and businesses they have met. The perfect time to reach out is on Friday. The worst time is the afternoon, as traditional media are on a deadline.

2. You should always ‘sell’ to the media’s hot buttons

Journalists possess designated “beats.” In public relations, it is your responsibility to know these subjects and cater to exact coverage needs.

Keep in mind: The blogger’s or journalist’s main objective includes creating content which attracts the most eyes, delivers on the most plaudits and excitement, and therefore advances his/her career. All approaches made to this “customer” ought to be driven by the motive, “How may I assist the journalist in reaching his/her goal?”

3. Make all contacts worthwhile

Company feeds on Twitter which jumble together blog links and job openings are a waste of time for media. And worse yet, the practice of utilizing Twitter to pitch a story en mass to the world.

These types of tweets receive the same welcoming as spam does. If you desire media attention, make every contact golden. Journalists’ favorite words include “advance” and “exclusive.” If you approach journalists with a story that’s theirs alone, in many cases, they will love it.

An advance exclusive almost never fails to win the reporter’s instant attention and long-range appreciation. Just be certain to specify that your story you are advancing is embargoed from additional press outlets until the announcement’s time and date.

4. Make videos, not “hideos”

In the age of YouTube, video has become an increasingly powerful and popular medium for distributing business information and news. However, before you jump in the director’s chair, bear in mind that there is a reason why Ben Affleck, Steven Spielberg, and Angelina Jolie make the big bucks: They all know how to script, act, produce, and direct films commanding an audience’s attention.

In contrast, many company forays behind a camera result in a “hideo” — talking heads that are interspersed with PowerPoint slides. If you are intent on making a video, go for it! However, employ an expert videographer. These professionals may develop eye-popping video at competitive costs and quickly. 

5. You should never make social media a crisis response bureau.

Occasionally, bad things occur to reputable businesses. Sites crash. C-level execs are indicted. Centers flood or burn down. As crises arise, you require a public relations response staff in place to take control and directly handle media, offering up-to-the-minute support reassuring customers and the public.

A handful of the worst crisis public relations in recent years happened as businesses defaulted to Twitter to deal with press inquiries. Media exploded and wrote about their irritation in attempting to locate a live person to answer questions. Annoyed customers utilized organizations’ own tweets against them — and re tweeted the posts with added “boos.”

Utilized as a portion of an integrated approach to communications, channels such as Pinterest, YouTube, Facebook, and Twitter, may amplify the impact of public relations to build a brand, develop a loyal follower community, as well as attract interested press members.

sail ahead, while you keep waiting for that prospective buyer.

aReputation, a leading digital wellness company, discusses the three top benefits of Online Reputation Management (ORM) that a real estate business can attain.

 


2 Comments

Press Release Strategy Tips

 

The Truth About PR

PR is often thought of as receiving press mentions. In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. Both of these definitions focus as much on the interests of the company as on the needs of the buyer.

How do you put the spotlight on your buyers?

By focusing your messaging and positioning in a way that means something to your prospects.

Ask yourself:

  1. When you’re on a sales call, what language engages your prospects?
  2. What challenges do your prospects face?
  3. What solutions can you offer to your prospects that will make their life easier?

Once you have a clearly defined message, it should be used across all channels to build your brand and position yourself in a way that will be useful to all your prospects. You don’t want your message to become diluted in a sea of industry jargon.

The truth is:

PR is the integration of earned, owned, shared, and paid media that focuses on the needs of the buyer.

 

How Do I Reach People by Integrating Earned Media Into My PR Strategy?

Let’s start by defining earned media.

Earned media is publicity gained from back links from reputable sites, word of mouth, online reviews, and blogger, press, and influencer relations. It is essentially a third-party endorsement of your brand.

Yeah, we all want some of that. So how do you get it? And how does it help you to reach people?

How to Get Some of That Earned Media

First and foremost, you must get noticed in outlets that your prospects are likely to read. This may include blog posts, trade journals, or even local newspapers. This takes hard work, patience, and dedication to the cause of using your industry knowledge to benefit others. We will do it for you if required.

Here are a few tips:

  1. Offer to be a source for reporters. This builds good relations.
  2. Be known as a gracious person. Give praise to others on social media when it is due them. Show appreciation for the hard work and effort others have put forth in helping to define your industry.
  3. Be a part of the online community. When others leave you feedback, make sure you respond in a timely way, and with grace and appreciation, even if the review is less than stellar.
  4. Engage with bloggers by leaving comments and following them on social media.
  5. Pitch newsworthy stories to journalists covering your industry. Give them everything they need for a slam-dunk story, including visuals, fact sheets, quotes, and a summary of your story that features the who, what, why, where, and when of your piece.

All of these suggestions place the focus on other people, while building your credibility and thought leadership. Is that good PR? You betcha!

How Do I Reach People by Integrating Owned Media Into My PR Strategy?

What is owned media?

Owned media is content that you create. It includes blog posts (Not a writer? Click here to find out how to fix that), videos, whitepapers, SlideShares, infographics, ebooks, case studies, and all the content featured on your website.

How to Reach People with Owned Media

The beauty of owned media is that you have complete control over the content. You also have the ability to define your target audience using keyword optimization. Every piece of content on your website should be optimized for search engines using keywords favorited by prospects seeking content about your industry.
In order to really reach prospects with owned media, you need to look at your website, not as a sales mecca, but as an invaluable resource for industry information.
Would you like to help entrepreneurs get a leg up? Create indispensable instructional videos. They’ll wonder what they ever did without you.

If fact, visual content, according to psychologist, Jerome Bruner, is far more engaging the written content.
He asserts that people remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.
Therefore, pumping up your owned media with visual content is crucial.
Not only does owned media focus on providing valuable content for your fans, but it’s a big, fat PR move.

How Do YOU Reach People by Integrating Paid Media Into Your PR Strategy?

The concept of paid media is pretty simple:

Paid media is media you have paid for. This includes Google Adwords, retargeting, and social media promotions.
Basically, paid media boosts the performance of your free, or owned media.

How Can I Use Paid Media without Looking Like a Used Car Salesman?

This one can be tricky. Misuse of paid media is one reason why PR can have a negative connotation. You don’t want to seem like the sleazy used car salesman who talks about your kids for ten minutes only to see if he can upsell you.
Paid media, in most cases, is best saved for last. If you’re using social media promotions, make sure you humanize them. Put a little humor in your ad, and, above all, make the value of your advertisement clearly evident. You want to have a good reason for interrupting your audiences’ normal feed.

How do I Reach People Using Shared Media?

Shared media primarily encompasses using social media to distribute valuable content, including your own.
Just because you have a Facebook page doesn’t mean you are reaching people with shared media. Rather, an effective integration of earned and shared media means that you are feeding buyers with a rich diet of content that’s regularly served up in an appealing way.
Typically speaking, Twitter is used for informational purposes. Is there breaking news about your industry? Do you wish to share your latest blog post with your fans? Twitter is the outlet for you.
However, if you wish to build community, start local dialog, or publicize a local event, Facebook is what you need.
LinkedIn is the go-to platform for B2B buyers who are seeking information, so make sure you publicize your content on that platform as well.
Sites like SlideShare, Instagram, and Pinterest are frontrunners for sharing visual content.

How to Develop an effective PR Strategy

Developing an Effective PR Strategy in an organic manner that actually gets results is no easy feat. It takes a lot of patience and effort. and it all starts with the know-how. Need some of that?

Check out how to bring your Digital PR back to life with the 90-Day Proof of Concept Program. In just three months, you’ll see how effective PR creates a strategy that gets you results. It’s an affordable way to kick the tires and get a leg up in PR. Afterwards, you take the reins or have us continue!

aReputation provides a 360° holistic treatment for businesses.

 

Source: Click Here