aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.

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Why your online reputation is more important than ever

Consumers generally feel a level of mistrust towards both professions, which is why many seek trusted third-party sources like word-of-mouth referrals in sourcing a reputable business.

And with the latest research showing the continuing exponential rate of growth in internet and social media use, real estate agents can no longer ignore that the most trusted third-party source consumers rely on to form opinions about them is the internet.

Trends show that over the next few years we will see those businesses that have established themselves with a strong and trusted online reputation having one of the most important competitor difference tools in the online digital landscape, and winning more business as a result.

So what does this mean for you? It means an opportunity to let your great reputation be your best online marketing asset to winning new clients.

Here are three things you need to do to grow a positive online reputation.

1. Manage your current online profile

When was the last time you Googled your name and business? Do you hold a number of positions on pages one, two and three? Are there other websites talking about you positively? How does your online profile compare to your competitors’?

These are all important elements of your online profile that you should manage.

Why? Because every single day, your prospects are checking you out online and forming an immediate opinion based on these elements.

Understanding your current online profile allows you to assess the strategies you need to improve and measure it.

2. Identify two or three strategies to improve your online profile and credibility

This could be social media activities via LinkedIn or Facebook, or other similar platforms. Regular blogging to position yourself as a trusted subject matter expert is another way of adding to your online credibility.

3. Join exclusive local online reputation platforms

While there are numerous online directories that allow real estate agents to be profiled, many of these allow any agent (including all your competitors) to be listed alongside you, diluting your brand and reputation.

Consider joining exclusive online platforms or membership groups that only profile a limited number of reputable real estate agents in your area, thereby strengthening your brand as a trusted business choice and allowing you to have a strong competitor difference.

Take charge of your online reputation

Your online reputation is a business and personal asset with incredible brand value. A proactive strategy towards enhancing it will lead to you winning over higher-quality customers, increased conversion rates and opening up greater alliance and partnership opportunities.

But there are no easy tricks, really! At, aReputation, we strongly disapprove of those who practise bait-and-switch swindles.

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How to build your online reputation using social media

A business’ reputation is essential to its survival. In the modern age where social networking and other online tools are so prevalent, businesses need to be conscious of their reputation online.

It is important to manage your business’ online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.
There are a number of ways you can manage and build your online reputation. Here are our top four tips.

Develop a robust social media strategy Developing a comprehensive social media strategy will help you manage your online reputation effectively as well as ensure you are using the right platforms, engaging with your target audience and monitoring your accounts appropriately. No matter which social media platform you choose to use, following these four rules in your strategy will held you succeed:

Develop a robust social media strategy

Developing a comprehensive social media strategy will help you manage your online reputation effectively as well as ensure you are using the right platforms, engaging with your target audience and monitoring your accounts appropriately.
No matter which social media platform you choose to use, following these four rules in your strategy will help you succeed:

  1. Be focused: It is important to define your niche and focus the majority of your social media activity on that area of focus. Seek to understand your target audience and what interests them by looking into their demographics, behaviors and interests.
  2. Be authentic: Don’t view social media as a marketing platform, imagine you are talking to someone in real life. What would you say to them?
  3. Be meaningful: The content you publish must be useful and meaningful to your target audience or there is no reason for them to read or engage with it.
  4. Be aware: Listen to the conversations happening through social media about your business and your industry, you will be amazed at the insights it will bring.

Pick the right social media platforms

When starting out on social media, select one platform that is the most appropriate for your business. As you become familiar with social media, start integrating other social media tools.

Major platforms such as Facebook, Twitter and LinkedIn can be an excellent place to start. However, the most important thing to consider is which social networks your target audience are accessing.
LinkedIn for example, is an excellent platform for B2B professionals wishing to become an expert in a specific industry. Tools such as LinkedIn groups allow you to interact with people from specific professions, industries or interest areas by either starting, or responding to discussions.
Create conversations

Social media allows you to exchange ideas and form relationships with your target audience. Posting unique and interesting content instead of blasting promotional messages to users will help build and establish your business’ reputation.
Try posting interesting articles, blog posts, videos, photos or curate content from other experts in your field.
If you are running out of ideas of things to post, some helpful tips include:

  1. Put your fans first. People love posts they can identify with, such as the approaching weekend or holiday plans.
  2. Tell your success stories. Success stories are interesting to read, whilst clearly demonstrating the value you can offer. Ask your customers for feedback and testimonials.
  3. Share news and events updates
  4. Give a behind the scenes look into your business.

Start blogging

Having a blog will build your profile as an industry expert and leader, allow you to share information with your clients and customers and will also attract more traffic to your site through better SEO.
Blogs are extremely easy to start up and use, making them an ideal platform for your business to publish quality and interesting content.
What you write is up to you, but try to spark discussion and share experiences, ideas and relevant information. To build traffic, read other blogs and comment so that it links back to your own blog.

If you find yourself running out of interesting content for your blog, curating content from other experts is an excellent way of ensuring you have a steady stream of quality material.
Using social media is an excellent way to build your online reputation, engage with current and potential clients or customers and build your business’ credibility.


5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.

Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.

Murray Newlands, along with Drew Hendricks, has authored a new book, how to get PR for your Startup: Traction which includes 5 guidelines for avoiding typical pitfalls.

1. Build up personal relationships

Absolutely, it is vital to follow journalists on Twitter to keep updated on their work. However, “follows” on social media do not necessarily produce press coverage. One-on-one relationships with the media still bring the ideal results.

If you are prepared to go to a trade show (or a digital media panel), inquire of the event organizers if they possess a list of attending media, and reach out to the suitable bloggers and journalists with a thoughtful e-mail that requests a meeting.

Follow the exact same approach with business press in your area. You will be surprised with the results. Media almost always pay more attention to the leaders and businesses they have met. The perfect time to reach out is on Friday. The worst time is the afternoon, as traditional media are on a deadline.

2. You should always ‘sell’ to the media’s hot buttons

Journalists possess designated “beats.” In public relations, it is your responsibility to know these subjects and cater to exact coverage needs.

Keep in mind: The blogger’s or journalist’s main objective includes creating content which attracts the most eyes, delivers on the most plaudits and excitement, and therefore advances his/her career. All approaches made to this “customer” ought to be driven by the motive, “How may I assist the journalist in reaching his/her goal?”

3. Make all contacts worthwhile

Company feeds on Twitter which jumble together blog links and job openings are a waste of time for media. And worse yet, the practice of utilizing Twitter to pitch a story en mass to the world.

These types of tweets receive the same welcoming as spam does. If you desire media attention, make every contact golden. Journalists’ favorite words include “advance” and “exclusive.” If you approach journalists with a story that’s theirs alone, in many cases, they will love it.

An advance exclusive almost never fails to win the reporter’s instant attention and long-range appreciation. Just be certain to specify that your story you are advancing is embargoed from additional press outlets until the announcement’s time and date.

4. Make videos, not “hideos”

In the age of YouTube, video has become an increasingly powerful and popular medium for distributing business information and news. However, before you jump in the director’s chair, bear in mind that there is a reason why Ben Affleck, Steven Spielberg, and Angelina Jolie make the big bucks: They all know how to script, act, produce, and direct films commanding an audience’s attention.

In contrast, many company forays behind a camera result in a “hideo” — talking heads that are interspersed with PowerPoint slides. If you are intent on making a video, go for it! However, employ an expert videographer. These professionals may develop eye-popping video at competitive costs and quickly. 

5. You should never make social media a crisis response bureau.

Occasionally, bad things occur to reputable businesses. Sites crash. C-level execs are indicted. Centers flood or burn down. As crises arise, you require a public relations response staff in place to take control and directly handle media, offering up-to-the-minute support reassuring customers and the public.

A handful of the worst crisis public relations in recent years happened as businesses defaulted to Twitter to deal with press inquiries. Media exploded and wrote about their irritation in attempting to locate a live person to answer questions. Annoyed customers utilized organizations’ own tweets against them — and re tweeted the posts with added “boos.”

Utilized as a portion of an integrated approach to communications, channels such as Pinterest, YouTube, Facebook, and Twitter, may amplify the impact of public relations to build a brand, develop a loyal follower community, as well as attract interested press members.

sail ahead, while you keep waiting for that prospective buyer.

aReputation, a leading digital wellness company, discusses the three top benefits of Online Reputation Management (ORM) that a real estate business can attain.


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Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.

In any case, it’s good to have a firm grasp of the core concepts.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We’ve tried to make it as concise as possible and easy to understand. There’s a printable PDF version for those who’d prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.

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Reasons why you may need a digital channel strategy?

1. You’re directionless

I find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.

2. You won’t know your online market share

Customer demand for online services may be underestimated if you haven”t researched this. Perhaps more importantly you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications. See online marketplace methodology post.

3. Existing and start-up competitors will gain market share

If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don’t have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don’t know your online customers well enough

It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You’re not integrated (“disintegrated”)

It’s all too common for digital to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn’t have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You’re wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You’re not agile enough to catch-up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic – trialing new approaches to gain or keep their online audiences.

10 You’re not optimizing

Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

aReputation provides a 360° holistic treatment for businesses.

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How Health Professionals can manage their Online Reputation cum Brand

doctor brand healthIf you are a doctor or any health professional, answer honestly, would you let your prospect or regular customer see a marijuana leaf as your profile picture? Or let them see your recently updated photographs with friends in a party, where you are just hanging around and indulged in stuff, showing something more than an adult rated movie? If your answer to all these questions is No, then my dear friend, you understand the worth of online reputation.

Online reputation strategies and online reputation management are not only about monitoring a person’s reputations over the internet but it has vast scope beyond that. From working towards improving the online reputation to improving the ranking on search engines, aReputation is a mixed bag of everything. Many people have faced fall of the reputation because of such search engine results which nobody wants to pop up on the very first page of the same, or even second.

If you need the person, who is looking up for your name or your business’ name over the internet, to find a requisite result, you need to make sure that you feed them the apt information. How can you do that? By following these steps:

Keep an eye on uploads: people usually share their fun moments on the internet, especially social media, to tell the world what an epic night that was but you definitely don’t want your prospects to see that. Right? So just keep it in mind, what will your mother think if she comes across that picture of yours? That will definitely help!

Social media settings need another look: if you can’t tell your friends directly not to tag you in any picture without your permission or they don’t listen to the same request, all you need is just set your social media settings to such extent that nobody can do that without seeking your permission.

Use Google Alert: just set up one, so that whenever anybody mentions your name anywhere, you get to know about it and you can take certain action for that.

Show your good side: what you can actually do is set up some Facebook page for your business, set up an appropriate LinkedIn profile which the Google considers first, pin appropriate content on Pinterest profiles and what not. You can also start writing your own blog, where people can find relevant information regarding the certain topic or issue.
Utilise these steps to the fullest and build your own online reputation using these ORM strategies.

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• The virtual world is more real than we realize.

Virtual World is more real then we realize

The Virtual World is more real then we realize

  • The virtual world is more real than we realize.
    On the world-wide-web, much the same as in this present reality; activities and words talk loudly. Not at all genuine or real however, your advanced foot shaped impressions are there for anybody to discover on Google, in communities, and in groups. These different pieces are then collected by bosses, schools, companions, mates, adversaries, and anybody and everybody who wish to learn something all the more about you. Whether immaculate, vile or basically curious, whatever the reason, today; these pieces build a similarity of you and whoever filters through your online legacy is left to their derivative. This is so critical it would be impossible to let go of the risk ever in real time.