aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


Leave a comment

Vigilint: The Social Media Analytics Watchdog

A social media analytics company integrates social media and business metrics into a single, broader dimension. They organize and decipher data from social media platforms for an organization. Formulation of an effective business strategy for that client is made easier. A social media analytics company is responsible for the comprehension social media conversations all over the world. But to keep doing it effortlessly and smartly, one needs to weaponize this process. A tool is needed that offers not just vigilance, but helps taking initiatives as well.

aReputation, an online reputation management organization, proudly announces Vigilint. It’s a social media analytics tool that acts as a watchdog for your social media metrics. This analysis and measurement platform caters to the need of advanced analytics for companies of all sizes. It also provides live streamed keyword monitoring from social media networks, such as Facebook, Twitter, Instagram, and many more.

Vigilint delivers an easy-to-understand report without much effort involved from the user’s side. The report includes content performance as well as audience chatter. This makes it simpler for the user to evaluate the content reach and the level of audience engagement. Vigilint also boasts message scheduling, peak social media activity prediction and analysis of historical trends. All of these are packaged in an intelligent and automated system.

The social media analytics market is predicted to grow from $1.6 billion presently to $5.4 billion in five years. Vigilint may prove to be a game-changing software as it keeps social media on the finger tips of its users.


Leave a comment

Get rid of every useless to least used content on your Social Media Portals

That is good if you are utilising Social Media sites to their fullest and getting adequate results too but do you ever considered that some unrequited content or photo or anything else, is just consuming your space and simply space? Well, it’s time to clean up some space on your social media portals to keep everything managed and easy to observe for your audience.

Reassess your objective: in order to do that, you need to analyse your existing social media strategies, whether they are working for your business, in a desirable manner you want it to fetch you results and all the other features. This analysis will help you to evaluate your business’ aim and objective, which will eventually lead towards your success.

Social Media Audit: whenever a new feature gets added to social media portal, you utilise the same to remain updated and keep your audience up to date as well. Then you create a new account, which becomes your viable social media presences. Make sure that your online reputation management strategies are utilised well to give you requisite results of your choice.

Classify your audience: define your target audience and divide it in order to reach the segments in a different manner, if required. It will eventually enlighten your path regarding social media strategies so that you keep moving forward.

Renew your Social Assets: the following can be a part of your renewing process-

  • General info: just go through your About Us page, Career column, Contact Us portal and everything that makes your user experience more convenient.
  • Background and pictures: give a refreshing look to your social media page, so that people may know that they will be receiving state-of-the-art services because the service provider itself remains up-to-date.

Now you know how to keep things clean and picture all clear, make sure you utilise everything best of everything. You may consult aReputation, an online reputation management consultancy which becomes your digital solution partner at every step.


Leave a comment

aReputation: Online Reputation Management and Digital PR Firm

aReputation reclaims and controls your online reputation, safeguarding it from negative reviews and malicious complaints & converts your company’s worst experience into best. Appin Technology Lab | Atl

areputation prezi

aReputation : Your reputation matters to us.

Leave a comment

areputation


Leave a comment

SEO Strategies need to follow

With every passing Google algorithm update, it gets harder and harder to cheat the system. If your goal in the coming year is to get results at any cost through black hat tactics, you’re in for a rude awakening. We have finally arrived in a time where quality surpasses quantity by a landslide. Quality content that searchers love has become the prerequisite for search rankings and anything less will feel the wrath of Google’s penalty.
In this post, there are SEO trends, predictions for the coming year, and how you can do it:

1. Social signals ranking you higher in search results
After seeing sources like Mashable and Business Insider conclude that Google+ has failed, it seems like Google has given authority back to social signals. So the more your website is mentioned on social platforms, the more likely your website will rank in search results.
Although we don’t know the full implications of this yet since it’s fairly new, I’ve begun seeing hints confirming this is true.

2. Link disavowing
If you keep hitting walls with your SEO results (with strategies that should be working), it might be an ugly past haunting you. Many of the blackhat techniques and old school tactics from the early days of SEO are no longer relevant.
For your current SEO results to succeed, one strategy is to remove spammy, artificial, or low-quality links to your website with link disavowing. This strategy removes links that are damaging your credibility with Google’s algorithm.

3. Replace inactive links with active links for sites in your industry
This is a great way to help other people with SEO, and grow backlinks to your own website.
Here’s the three step process:
1. Use the dead link checker to find broken links on websites relevant to your market
2. Let them know about the broken links via email
3. Suggest they replace the broken links with your active link

4. Co-citation
Co-citation is like link building without link building. It sounds weird, I know.
According to Kissmetrics, “Co-citation is when one website or brand is mentioned (not linked) by two different sources.” Or you can think of it like families who talk about other families in a neighborhood. Google is paying attention to family A’s conversation about family’s B and C even though B and C don’t know each other. These mentions are used as a ranking factor, even though there’s no direct link.

5. SEO Audits
Check your SEO score with WooRank. If it’s low, there’s a good chance the site will give you tasks like “Create and configure your robots.txt file” or “Optimize your site speed performance.” This is the new standard.
I’m not talking about just title tag and meta descriptions, but the minification of Javascript, CSS, heat maps and much more. All these techniques will help your website operate more efficiently (and we all know how much Google loves efficiency).
If you are fixing an older website or building a new website from scratch, invest in a developer who can do the job right. The process is only going to get more technical so don’t cheap out because you will end up paying for it in the long run.

6. The Skyscraper Method
The Skyscraper Method is finding the biggest content skyscraper that exists, and building a skyscraper that’s bigger, better, and irresistible to link to.

Follow these steps to try The Skyscraper Method for yourself:
1. Find content being linked to by sites with a ton of domain authority. You can use Site Explorer to do this.
2. Make content that’s better, longer, or more thorough.
3. Reach out to the same bloggers that linked to the original articles you researched, and share your newly created content.
4. Rake in the traffic and place yourself as the leader in the industry.
Living in an age of sharing, acquiring backlinks is not only hard, but it’s like doing SEO blindfolded. You have the power to win backlinks with The Skyscraper Method.

7. Link to other leaders in the game
Link to popular content creators in your industry, and then message them to let them know without asking for anything in return. I suggest making this 10-20% of your monthly efforts. Think of it as an SEO tax.
Not only does this help you build your community, it’ll put you on the radar of other content creators who may link to you in the future.

8. Research
No SEO strategy matters without research. If you are implementing more than you are researching, it’s time to go back to the drawing board and make sure you’re heading in the right direction.


Leave a comment

Work With Influencers To Make Your Business More Powerful

WHAT EXACTLY IS AN INFLUENCER, ANYWAY?

Influencers are taking over the world.

Endorsements, TV programs and free stuff once reserved for only the hottest celebrities are now being handed out like candy to anyone with an Instagram account. But what exactly constitutes an “influencer”?

Influencers, or “taste makers”, are people who are very active on social media with a large group of dedicated followers. These followers will (we hope) buy anything that they are told to buy. And, although I comment in jest, the truth is that these tastemakers are a great way for any business to maximize their exposure.

While a feature or advertising space in a print magazine would have been the ultimate goal just a few years ago, things now are vastly different. Back in the ‘90s, a feature in InStyle or Vanity Fair would mean fantastic exposure and a high return on investment. Today, digital PR has all but taken over. Our society is fixated on valuing the opinions of “real people” over the once-revered mega brands. Age-old-style marketing is alive and thriving and the best part is that it’s very accessible, even for those on a budget.

ACT, DON’T REACT

Most businesses make the mistake of adopting a reactionary strategy towards working with influencers. That’s because these brands are often bombarded with requests from tastemakers seeking free meals, clothing or jewelry in return for an Instagram post or savvy Tweet. But the influencer marketplace can prove confusing. For example, what exactly is the impact of an Instagrammer with 100k followers snapping shots about your business? The truth is, this type of exposure could be incredibly beneficial for a business but only if it’s tailor-made to your ideal audience.

With the reactionary strategy, you won’t be able to pinpoint for yourself those influencers with the ideal audience and target market to promote your brand. You simply have to trust that the influencers contacting you have a similar type of following as those whom you are trying to attract. This is not always the case.

For example, fashion bloggers are incredibly popular with teenage girls but if you are a clothing brand that sells your pieces for thousands of dollars, I bet there are only a few teenage girls who could afford your clothing.

There are many great ways to vet your influencers, such as using a company like Ugli who will do the job for you. We conduct what is essentially a background check on your future partners. We’ve done it for our friends in their love lives as well as our clients and their influencers, and enjoyed great success every time! We are the matchmakers of the influencer world.

At the end of the day, influencers are a marketing strategist’s dream, and it will often only cost you a meal or a piece from your latest spring collection.

HOW CAN YOU MAKE THE MOST OF THE INFLUENCER RELATIONSHIP?

If your brand hasn’t been bombarded with influencer requests, all is not lost. Dedicated marketing companies such as Ugli will seek out your ideal influencers and build authentic relationships with them over time, paving the way to a long-term collaboration that works alongside your sales goals.

The influencer game is definitely a long play – the best influencers are picky and won’t say yes to anyone without proof of genuine interaction and value. We will play the game for you, and we will make sure that all the best people win.

So, once you’ve found the influencer Romeo to your brand Juliet, how can you get the most out of your collaboration? It’s essential to lay out guidelines to what you will do for them and what you expect them to do for you. Put it into a friendly contract, for an added level of security. Don’t fall into the trap of believing that influencers will always follow up on their promises. Define your expectations and make them clear at the beginning.

Once your influencer posts their content, it’s up to you to get it out there. Retweet, share, comment, engage and just talk, talk, talk online all about your collaboration. Dedicated blog posts and newsletters discussing just how fabulous your influencer is will also prove effective. Hashtag everything and link back to your website, their website and all related online content to make sure your message gets across. The more effort you put in, the higher the rewards you will reap.


Leave a comment

WHY ARE LANDING PAGES SO IMPORTANT?

We’re big fans of landing pages. We often write and talk about the right way to design one or even the best practices of landing pages. But, you might still be wondering why these pages are so important for your digital marketing strategy.

It isn’t just about generating leads and offering lead magnets like ebooks and checklists. Landing pages can accomplish so much more than collecting a lead’s contact information.

Yes. You read that correctly: so much more.

Sure, generating leads is an incredible thing for your business. But, these pages have other purposes that can be just as crucial to the success of your online strategy.

Landing pages help your business generate leads

We mentioned this above, so it shouldn’t be too much of a shock, but the number one reason you need a landing page is to generate leads.

If your website isn’t generating leads, then your site isn’t living up to its potential.

A business’s website should be their most powerful marketing tool and act as a 24/7 salesperson. When you set up landing pages correctly, with the right design and best practices, you set yourself up to grow your business and increase sales.

These pages are a place for you to offer gated materials in exchange for contact information.

For example, if you’re a digital marketing agency, you might offer a Logo Design Checklist download to visitors interested in branding or rebranding. In order for a visitor to access the checklist, they’ll have to fill out a form, which turns them into a lead for the agency.

Landing pages help you gather information about customers

If you’re collecting contact information from leads, then you’re actually doing a whole lot more than you might think.

The contact forms on your landing pages provide you invaluable insights into your customers and potential customers.

If you take the time to analyze the information from the forms, you should be able to understand the demographics of your actual market compared to your target market.

Are you attracting the customers you set out to attract?

Why are the leads you are currently receiving the ones filling out the form?

Why is your target market not filling out the form?

The best way to gather this information is to ask basic questions on your landing page forms like:

  • Type of industry
  • Business website
  • Company name
  • Size of company

Just remember to keep the questions relevant to your business and your offer.

Landing pages help you track your traffic

When someone fills out a form on your landing page, you can start to track their movements on your site.

While this might sound complicated, there are some great tools that help you accomplish this.

What good does this do you?

Well, for starters it will help you establish a relationship with your leads. You’ll be able to understand their positioning and perspective better because you’ll see what pages on your site they went to.

With this information, you can start formulating their pain points before you ever talk to them, so you can help them better understand why you have the solution they are looking for.

Landing pages help match your advertisements to your website

We say this a lot: consistency is key in marketing.

If you’re running a paid advertising campaign on Facebook, Linkedin, or even Google Adwords, then you need to make sure the page the ad takes visitors to is consistent with the actual ad.

Things like messaging, images, graphics, and the offer itself need to be connected and consistent from ad to page.

You can’t redesign your home page every time you create a new ad. (Well, you could, but that wouldn’t be advisable.)

Instead, you need to create landing pages that feel like they are part of your website while also being consistent with whatever ad is driving traffic to them. It provides a better user experience, but it will also help you convert traffic.

Landing pages provide you an opportunity to segment your audience

Depending on your business, you may have several different target audiences. You don’t want to create a single landing page and expect all of your target audiences to convert on that page.

When you try to talk to everyone at once, no one will get the message.

Landing pages help you segment your audience, so you can speak directly to them

With specific and targeted messages, you’ll be able to connect with your visitors better, move them through your online sales funnel, and generate leads in a whole different way.

Bonus: when you segment your audiences to different landing pages, it’ll help you nurture them into customers more easily and accurately because you won’t have to try and identify which market they are coming from.

Landing pages let you announce new products or services

Landing pages help you make announcements and generate interest around new products and services.

If you’re rolling out a new product or service, it can be difficult to gain the attention and interest you need to make the new rollout viable.

With a landing page, you can start to test the product or service line update and collect lead information based on interest in the new rollout. While this is still a form of lead generation, it’s also a great way to understand the perception of the rollout.

If you have trouble gaining any interest or traction, then maybe you need to reconsider the rollout or your strategy.

Landing pages are about more than lead generation

We talk a lot about lead generation. It’s great for your business, but it’s not the only thing your website has going on.

Landing pages are a great tool for learning new insights, generating leads, collecting information, and gaining a new perspective on your business and audience.