aReputation

aReputation helps identify frauds and defamatory content in the digital universe that can hamper your business. The company monitors fake online reviews and complaints against your brand.


Leave a comment

Facebook Stories: Another Snapchat-like Upgrade Parading the Social Media Block

A lot of us woke up to a new Facebook this morning. The popular social networking platform rolled out a new feature that may not be so ‘new’ to us after all. ‘Facebook Stories’ is the latest Snapchat-like adaptation rolled out by the social network on its official application. Even if you’ve never been a Snapchat user, there are high chances that you are still familiar with the feature. A lot of other services owned by Facebook have this feature like Instagram, Whatsapp, and FB Messenger.

facebook story

Facebook Stories might probably have a slightly different look as compared to other applications flaunting the same feature. If you haven’t yet seen this option right above your status bar then that’s because not everyone has it yet, but very soon they will.

A major difference between the stories featured by Facebook and other apps is that, the latter lets you add filters/emoji’s after you have taken a picture or a video. Meanwhile, Facebook Stories lets you add the animated filters before you record videos or click pictures. Comparatively, a larger variety of filters and skins are provided in the Facebook update that you may not get in Snapchat. On the contrary, you cannot add emoji or stickers on your story afterwards, but only add text or scribble on them. Here is a glance at some of the features in Facebook Stories:

  • Videos can be of 20 seconds’ duration
  • Save stories to your camera’s roll
  • ‘Direct’ stories can be replayed
  • Choose your audience with privacy options
  • See who has seen your stories

Officially, the Stories feature by Facebook was made available from the March 28, but not to everyone at the same time. In order to perform a cross check, log off your application and probably when you log back in, the application may have updated to the upgrade. Still not seeing the update on your feed may just be a sign that you have to wait a little more than others until the feature is updated on your device.

Advertisements
social-media-analytics


Leave a comment

aReputation launches an advanced social media analytics tool

NEW DELHI: aReputation — Asia’s leading Social Media Analytics Company — has launched Vigilint, a cloud-based tool that helps companies monitor, track and manage their complete social and digital media universe.

Typically, Vigilint delivers advanced analytics and measurements for companies of all sizes, and offers comprehensive keyword tracking with live stream technology.

“Vigilint is an online social media analytics tool to help you track, monitor and optimize your social media performance. By using Vigilint, you can benchmark your own numbers against your competitors’ and derive an optimal social media marketing strategy,” Suvira Sharma, technical head, aReputation, said.

Businesses can now track all major social media platforms — Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram. It can be done through a single source, with quick access to insights and market strategies. Vigilint not only tracks the effectiveness of brands’ marketing campaigns, but assists it in engaging with key advocates across all social media channels.

This advanced online tool collects data quick and easy, and then prepares a comprehensive overview of how a business’s social media profile is pitted against its key competitors. With it, a business can also gauge if it conforms to the industry benchmarks or not.

Source: Times Of India

 

In just a few clicks, Vigilint users will receive an easy-to-understand report about their audience’s conversation and engagement, besides gaining knowledge about their content’s performance.

 

The Vigilint tool analyzes historical trends and its built-in intelligent engagement feature can predict periods of peak activities on different social media portals. Users can post targeted pre-scheduled messages for optimum effect. With its help, distribution can be achieved simultaneously on all compatible social media platforms.

 

“Worldwide, social media analytics market is set to grow from $1.60 billion in 2015 to $5.40 billion by 2020, at an annual growth rate of 27.6%,” added Sharma, giving a sense of things to come.