With a lot of businesses going online, the impact of social media is tremendous at the end of the day. Managing the perception management for various brands, aReputation makes sure that it is used to the fullest when it comes to both branding and management.
A commonly used term in this context is big data, and it often confuses the readers. However, it is easy to understand the concept of big data. As the name says, Big Data simply refers to the massive amount of data that is available online. The sheer presence of this data in the form of text, images, videos and more can help an individual or a company go from being amongst the ones to being the one. Using the right strategies with proper guidance can help a company reach out to the right audiences across the globe.
The influence of big data on Social Media Analytics
The most important concept to understand in the present scenario is the powerful tool that social media can be. The influence it has on the end users in both b2b and b2c business models is huge. One of the most significant sources of Big Data, Social Media Analytics can be used to target specific users whose interests align with the business model of any particular service industry. The fact of the matter however, is that effective usage of social media helps a brand tread on the right path. With Facebook, Twitter, Instagram and many other platforms being used by a large user base, the information gathered has the ability to help companies change their strategies for a better outcome.
Following are the social media strategies that help a brand cater to the right audience:
- Personalized marketing campaigns
From being fairly general and appealing to varied groups of people, social media campaigns have now become extremely user specific. With all the data being gathered from social media, the campaigns are now extremely personalized. Various giants like Amazon, Flipkart, etc., hit up customers with very specific interests. If a user is always searching for clothes or looking at pictures of apparel, their social media feed will be hit up by similar ads. For instance, your Facebook feed would say, “Hey Jack, would you like to try this new shirt?”
- Purchase predictions of customers
Website visits, click rates, downloads, etc., were the initial tools used to predict the future behavior of the users. This was an effective strategy in the past, but with increasing user base, accuracy in the data is not up to the mark. Say experts at aReputation, with big data, the marketers can easily judge a user’s future buying patterns, trends and wants. Big Data aids the marketing team in understanding what, when and how a user wants. Thus, increasing the chances of a product being sold.
- Creation of user-centric products
Social media is the best platform to understand a user’s direct perspective. All the data extracted from the Internet is put to use when it comes to creating new and improved products. Brands use it to figure out what is it that customers are complaining about. Also, it helps find out what people are looking forward to. The surveys asking about your likes and dislikes on Youtube are one of the formats that are used to gather information. This helps companies change their patterns and make adjustments to their products accordingly.
- The demographics strategy
Age, gender, location, marital status and a lot more are now being used to optimize the client list of every organization. The products being sold show up on your Facebook and Instagram feed according to many such factors. Social Media Analytics even helps differentiate a fiction reader from a person who likes to read poetry. With such an impact, it provides an opportunity to find what a specific niche of audiences wants.
Along with the right guidance from experts at aReputation and Big Data, you can reach out to larger numbers of specific audience that wants your products/services.